Public Relations PR

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Public Relations (PR)
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Media Tips

• What Sells
• Using Photos
• Presidents Visits

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What Sells
Media Tips

• Sell Yourself
• Say Thank You

• Attitude
• Be a Resource
• Do Media Alerts
• Prepare properly
• Always Type
• E-mail
• Make Easy for Media to Edit

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What Sells Assessing the Story
Media Tips

• The Complete Story
• Who
• What
• When
• Where
• Why
• How

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What Sells Assessing the Story

Media Tips

• So What Factor?
• Whats in it for Audience?
• How it Affects their Lives?
• Why Do I Care?
• Anticipated Results?
• Keep Message Focused?

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What Sells Facts speak
Media Tips

• Tip Sheet
• Unit Top Ten List
• (Use on web sites too!)
• Relevance to Community
• Use a Few Eye-opening Facts

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What Sells - Delivery
Media Tips

• Cover letter on letterhead
• Bold - FAX Transmission.
• Dont Forget
• Date, Time
• Name/Title of Person Sending to
• Name of Organization Sending to
• Short Note Describing Article
• For More Information Contact
• Give Contact Fax, Phone, Cell Phone, E-mail

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What Sells - Delivery
Media Tips

• Send to a Specific Reporter
• Personalize
• I thought your readers would be
  interested
• More than One Page
• MORE to First Page
• END Bottom of Last Page
• E-mails Compelling Subject Line
• No More than 30 Characters
• Create Desire to Know More

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What Sells Radio PSAs
Media Tips

• Keep Short
• 70 words max for 30 second spot
• Answer 5 Ws H
• Simple Words
• Practice
• Strong Voice
• Expressive
• Read Slowly

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What Sells Radio PSAs
Media Tips

• Record Over Phone
• Listen to Play Back
• Ask Station to Add Music
• Ask Station to Send Completed Spot - Share
• Use On Web Site
• When Could A PSA be Used?
• Piggyback with a News Story

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Historical
Media Tips

• Create Interest
• Displays - Add
• Audience Appeal
• Try -
• Do You Remember?
• Trip Down
• Memory Lane

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What Sells or Not
Media Tips

• Questionable/Accurate Information
• Hard to Read, Not Legible
• Lack of Contact Information
• Lack of Follow Up
• No Personal Contact with Media

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Media Tips
Use Photos to Help Tell the Story
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Media Tips
Public Officials
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Media Tips
Set the Stage
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Media Tips
Use Action Photos
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Presidents Visits
Media Tips

• Tie to Local Story
• Recognize Local Volunteer
• Goal
• Publicity of President
• Publicity of American Legion Auxiliary
• Volunteer Recognition
• Let National Assist Media Efforts

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Long Range Planning

• Vision
• Mission
• Objectives
• Strategies

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Press Books

• Title
• Content
• Order
• Creativity

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Press Books

• Title Page

• Content

Story
Items
Order

• Creativity

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Public Relations (PR)
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Priscilla Imburgia
National PR Chairman