Title: Six Quick Design Tactics to Boost Your Ecommerce Sales
1(No Transcript)
2- The ecommerce industry is getting competitive by
the day and the worst part is that your
competitors are just one click away. So, if you
do not come out with innovative ideas to engage
your customers then they may even defect to your
competitors. Here are some cool design tips by
our team of ecommerce development specialists to
enable you to improve your e-store sales
3Show them different ways of using your product
- Tell the benefits of your product in a very
creative way. For instance, if you are dealing in
food products then keep in mind to include images
of different recipes wherein these food items are
used as ingredients. Let your users download the
recipes, it will not only engage them in a better
way but also create a demand for your products. - In the words of legendary Steve Jobs, A lot of
times, people dont know what they want until you
show it to them.
4Initiate a symbiotic relationship with your
customers
- Roughly defined, symbiosis is a partnership
between organisms. Your customers can be your
partners in your journey to success. Let us tell
you how you can make your customers work for you.
Yes, you read it right.
5- Product videos are a very good way of influencing
purchasing decision but creating videos can be
very time consuming process and hiring someone
for the task can be expensive. So, you can allow
your users to submit their videos with product
overview to your e-store. In return, you can
offer them incentives such as bonus points,
discounts on future purchases, etc.
6Let your customers do the promotion
- What do you search for prior to making a purchase
online? Customer reviews for that product, right!
We all do, as we want to be sure that we dont
have to repent after buying that product.
Therefore, your customers would love you for
including more and more user-generated content
like reviews, testimonials, etc.
7- You can also take this further by giving them a
way to submit videos or images using your
products. You can share them on your social media
channels and guess what your customers backing
up your products would be the best and genuine
promotion of your products.
8Add hover effect and quick view option
- A static product page does not trigger much
curiosity in the users so consider including
multiple views and hover effects to give them
interesting ways to digest your content. Making
your customers shopping experience pleasant
would ensure that they return to your site again
and again.
9- Collaborate with us for rendering intuitive
experience to your customers and saving their
valuable time with quick view options and Add to
Cart button upon hovering the product images.
10Let background add some subtle information
- Typical product images just feature the item
itself or depict the same in a functional sense,
e.g., drinking glasses and tumblers with fruit
juice or wine. You can take this further by
adding a monochrome image in the background that
tells about the origin of that product without
spelling it out for your customers.
11- For instance, if you are selling TimTams biscuits
from Australia then you can add an image of
Australian iconic biscuit manufacturer William
Arnott or his original factory in the background
in monochrome. Always remember that simplicity
and minimalism is the key.
12Use close-up details of product to guide
purchasing decision
- While you showcase your products, add close-up
details so that users can view even the minutest
details of items that have intricate design. Try
to use different camera angles to create images
that stimulate interests of users and influence
buying decisions. Also facilitate better
understanding of the surface materials, texture,
craftsmanship and other aspects of the product to
help buyers make informed decisions.
13Conclusion
- These tips are proven strategies to improve
business bottom line and they have yielded
wonderful results for our ecommerce clients.
Being an outsourcing ecommerce development
agency for more than a decade we have shared our
experience. Have you ever put these tips into
play? We would love to know even if anything else
has worked well for you. Let us know by leaving
your comments.
14- You May Check This To Know More About
- Outsourcing Ecommerce Development Agency
- Website Development Specialist