The Pros & Cons Of Online Shopping (1)

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The advent of Flipkart, Amazon, Bigbasket and
other numerous online shopping portals in India
has affected the shopping habits of the Indian
consumer. Most of us have gradually reduced our
trips to the mall to once in one or two months.
However, some of us havent gone through that
transition yet and still prefer the traditional
way of shopping. Lets look at what influences
the transition for most people.
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Ease Convenience
The first thing that comes to mind when you talk
about choosing online or offline shopping, is the
ease with which you can shop online. Take me for
example I know what groceries I want for the
month. I login to my Bigbasket account and add
the items to art, and Im done in say 10-15
minutes. If I chose to go to the nearby
supermarket, I would have spent all my time
avoiding dashing my wheel cart into someone.
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Price comparison
When you visit a store to buy a pair of jeans or
say a jacket, you might find the one that fits
and Ticks off all the boxes in your mind.
However, the price might not be right or they
may have a single piece of that apparel. You
sometimes end up paying a higher price due to
lack of will to go and check some other store
nearby. Some customers have the time to visit the
next store on the street for a better price but
not all of us can afford to do that. When you
shop online you can keep a few sites open and
compare between the different options till you
get the best deal.
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Multitude of options
This has happened to me many a times. I go out so
buy a shirt or a tee at a Wrangler or a Levis
store and I might not find what Im looking for.
Most of the times they might not even have a
different color for the Shirt that you finally
liked. However, with online websites you get a
multitude of options and you dont have to stick
to one brand.
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Customer reviews
It has become a norm to check for reviews before
buying a product. More importantly, we definitely
check reviews for electronic products like
washing machines, mobiles and so on. Consumer
reviews are definitely a booster and gives you a
push when you are looking for a particular
product.
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The Experience
Sometimes when you go into a mall, you dont like
to be bothered by the shop executive. You like to
observe the collections and pick something you
like. However the sales person comes to you no
matter what, as that is his job. With Online
shopping you can choose to have a more peaceful
shopping experience. You can decide the amount of
time you want to spend on your shopping session.
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Look Feel
 You would have some trouble shopping for
apparels online because you cannot get the right
fit. Sites like Amazon do a good job in
explaining the measurements, but not all sites
are so info friendly. Sometimes, you have to be
very sure about the size you want. If you are
buying fruits online on Bigbasket, the picture
and the actual fruits that are delivered may vary
greatly. 
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Quick Response
There is always someone to help you at the mall,
but with online shopping you may either have to
wait in line on the phone, or wait for the reply
to your mail for at least 24 hours. Not all
websites have a live chat feature.
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Privacy and security
More than 50 of transactions on shopping
websites occur via cash on delivery, Flipkart
Amazon have still been trying to push online
transactions. Consumers in India have slowly
transitioned to online shopping but many still
prefer paying via cash. Most of us still feel
unsafe about online transactions.
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These are some of the parameters resulting in
shopping behavioural patterns. Online shopping
has affected the market deeply, it is upto us as
consumers on how we adapt to it.