STR 581 week 6 capstone examination part 3 answers

1
STR 581 Capstone Final Examination Part 3
This is very useful and effective education
portal. Its tutorials are very efficient and
easily understandable format provide for
students. James hawkner
http//www.studentwhiz.com
2
If you want the best guideline for STR 581
Capstone Final Examination Part 3. Studentwhiz
provide expert faculty for you and offer
Questions with answers solution and prepare every
student to face University of phoenix exam from
our study guide. http//www.studentwhiz.com/onlin
e-education/str-581-capstone-exam-part-3.html
http//www.studentwhiz.com
3

• 1. A company that attempts to lead its industry
  in price and convenience by pursuing a focus on
  lean and efficient operations is pursuing what
  strategy?        
• Operational excellence      
• Low-cost leadership           
• Customer intimacy  
• Product leadership
•  2. One of the ways to change the course of a
  brand is to modify the product. Under product
  modification, ________ adds size, weight,
  materials, supplements, and accessories that
  expand the products performance, versatility,
  safety, or convenience.           
• technological improvement           
• feature improvement          
• style improvement   
• quality improvement

http//www.studentwhiz.com
4

•  3. Marketers need to identify the hierarchy of
  attributes that guide consumer decision making in
  order to understand different competitive forces
  and how these various sets get formed. This
  process of identifying the hierarchy is called
  ________.      
• market estimation    
• brand association   
• market partitioning  
• market valuation
•  4. This is designed to check systematically and
  continuously whether the premises on which the
  strategy is based are still valid       
• Special alert control
• Strategic surveillance        
• Implementation control      
• Premise control

http//www.studentwhiz.com
5

• 5. A firm must know where to position its product
  based on price and  
• promotional efforts  
• quality           
• communication       
• region
•  
• 6. When performing this analysis, it is good for
  strategic planners to consider similarities
  between the benefits the customers derive from
  the products and services that other firms
  offer. 
• Competitive analysis          
• Business analysis  
• Customer analysis  
• Company analysis

http//www.studentwhiz.com
6

• 7. What is the perceived monetary value of the
  bundle of economic, functional, and psychological
  benefits customers expect from a given market
  offering because of the product, service, people,
  and image?      
• Ultimate service benefit     
• Complete marketing benefit          
• Total customer benefit       
• Total management benefit
•  
• 8. A valuable result of task environment analysis
  with respect to geographic, demographic,
  psychographic and buyer-behavior factors is
  called         
• competitor profile    
• financial position    
• vendor profile          
• customer profile

http//www.studentwhiz.com
7

• 9. The ability to meet humanitys needs without
  harming future generations is now a top priority
  in most corporate agenda          
• ethics
• sustainability
• rules  
• righteousness
•  
• 10. Large-scale, future-oriented plans for
  interacting with the competitive environment to
  achieve the company objective refers to its  
• strategy         
• dynamic policies     
• competitive analysis           
• goals

http//www.studentwhiz.com
8
Most of the students have no hope unless you does
not help. Thank you so much studentwhiz. You have
increase our self confidence. Mili jones
If you need better result for final exams, join
us-
http//www.studentwhiz.com
9

• 11. With ________ as a target market strategy,
  the firm concentrates on serving many needs of a
  particular customer group.     
• single-segment concentration      
• product specialization        
• market specialization         
• selective specialization
•  12. Company X's principal strength is its
  inbound and outbound logistics system its
  relative weakness, however, is after-sales
  service. Its competitor, Company Y, however is
  often plagued with lagging shipments and an
  inflexible distribution setup. Company Y remains
  successful because it maintains a fully staffed
  service department and, as a result, the company
  is known for its dependable service. This type of
  analysis allows them to identify ways to build on
  relative strengths and avoid dependence on
  capabilities at which the other firm excels.  
• Disaggregating        
• Benchmarking         
• Past performance comparison     
• Industry comparison

http//www.studentwhiz.com
10

• 13. The strategic factor that involves the
  beliefs, values, attitudes, opinions, and
  lifestyles of persons in the firms external
  environment, as developed from cultural,
  ecological, demographic, religious, educational,
  and ethnic conditioning.   
• Political factor          
• Stakeholder factor  
• Economic factor      
• Social factor
•  
• 14. Leaders galvanize commitment to embrace
  change through clarifying strategic intent,
  building an organization, and    
• shaping organizational culture    
• developing a vision
• developing a mission         
• planning strategy

http//www.studentwhiz.com
11

• 15. How do functional tactics compare to business
  strategies? 
• Functional tactics are more focused on the
  general direction of the firm than business
  strategies.     
• Functional tactics are more focused on a
  commitment to corporate strategy than business
  strategies.     
• Functional tactics are more specific than
  business strategies.          
• Functional tactics are more long-term than
  business strategies
• 16. Under which of the following conditions is
  the frequency the most important factor in media
  selection?   
• When introducing flanker brands
• When going into undefined target markets       
• When launching infrequently purchased
  brands        
• When there is high consumer resistance to the
  product

http//www.studentwhiz.com
12

• 17. New-to-the-world products are
  ________.           
• new product enhancements that supplement
  established products
• low-cost products designed to obtain an edge in
  highly competitive markets         
• new products that create an entirely new
  market         
• existing products that are targeted to new
  geographical markets
•  
• 18. BMWs "The ultimate driving machine,"
  American Express' "Don't leave home without it,"
  New York Times' "All the news that's fit to
  print," and ATT's "Reach out and touch someone"
  are all examples of ________.    
• brand mission          
• brand vision 
• brand slogan
• brand personality

http//www.studentwhiz.com
13

• 19. Which component of a marketing audit includes
  major developments in income, prices, savings,
  and credit that affect the company?           
• Economic     
• Political         
• Cultural         
• Technological
•  
• 20. Prestige LLC, a small company that
  manufactures specialty cereals and energy bars,
  wants to launch a "green marketing" program in
  response to heightened consumer awareness about
  environmental issues. What should the company do
  to maximize the program's chances of being
  successful?
• Explain the rules and regulations laid out by
  governmental agencies to protect the environment.
• Focus on the efforts and costs incurred by the
  company to bring these "green" products to
  consumers.  
• Emphasize benefits to the consumer rather than
  environmental benefits. 
• Demonstrate that the products will benefit both
  customers and the society in the long-term.

http//www.studentwhiz.com
14
If you are a student and need a better guide for
exam preparation my opinion is studentwhiz. Jessy
mario
For achieving great success visit our website-
http//www.studentwhiz.com
15

• 21. When diversification involves additions of a
  business related to the firm in terms of
  technology, markets or products, it involves
• vertical diversification        
• concentric diversification  
• horizontal integration         
• concentrated growth
•  
• 22. These social responsibilities are those that
  are voluntarily assumed by a business or
  organization. They include public relations
  activities, good citizenship, and full corporate
  social responsibility.        
• Economic responsibility    
• Legal responsibility
• Employee responsibility    
• Discretionary responsibility

http//www.studentwhiz.com
16

• 23. Which control should periodically reassess
  its approach to the marketplace with a good
  marketing audit?   
• Strategic control      
• Marketing control    
• Ethical control         
• Performance control
•  24. What type of strategy consists of
  geographical pricing, price discounts and
  allowances, promotional pricing, and
  differentiated pricing?      
• Regular prices         
• Fixed pricing
• Price adaptation      
• Altered pricing
• 25. A set of ideas on organizational control
  based on the belief that the separation of the
  ownership from management creates the potential
  for the wishes of owners to be ignored refers
  to       
• agency theory          
• the moral hazard problem 
• Adams theory         
• ethical responsibilities

http//www.studentwhiz.com
17

• 26. Firms using this generic strategy attempt to
  build customer loyalty by stressing a specific
  product attribute above other product
  qualities.      
• Cost leadership       
• Concentrated growth         
• Focus
• Differentiation
• 27. A company can learn a great deal by analyzing
  the degrees of brand loyalty. For example,
  ________ can show the firm which brands are most
  competitive with its own.          
• switchers      
• hard-core loyals      
• shifting loyals          
• split loyals
• 28. This is an important structural decision and
  resultant separate activities need to be
  coordinated and integrated back together as a
  whole so the business functions
  effectively.           
• Broadening  
• Differentiation         
• Diversification         
• Preferencing

http//www.studentwhiz.com
18

• 29. This is a historically popular technique
  through which managers create a quick overview of
  a company's strategic situationit is based on
  achieving a sound fit between internal resources
  and the external situation.  
• Internal analysis     
• Value chain analysis         
• External analysis    
• SWOT analysis
•  
• 30. The marketing manager needs to know the cost
  of the research project before approving it.
  During which stage of the marketing research
  process would such a consideration most likely
  take place?   
• Step 4 analyzing the information         
• Step 5 drafting the report
• Step 1 defining the problem
• Step 2 developing the research plan
•  

http//www.studentwhiz.com
19
(No Transcript)
20
More online courses are available here-    LDR
531 Final Exam MKT 571 Final Exam MKT 578 Final
Exam OPS 571 Final Exam STR 581 Capstone Final
Examination Part 1 STR 581 Capstone Final
Examination Part 2  
More about for studentwhiz- http//www.studentwhi
z.com