Title: When Designing a Customer Loyalty Program Consider These Points
1When Designing a Customer Loyalty Program
Consider These Points
2If you are planning to set up a customer loyalty
programme then considering the following
questions will help you come up with a successful
one...
Customer loyalty programme
3Can your loyalty programmes engage your customers?
- The 1st responsibility of a loyalty programme is
to grab customer attention. - Analyze customer behavior to figure out how you
can engage them. - Study your own experience as a customer and use
that knowledge.
Loyalty programmes
4Is your loyalty rewards design easy to execute?
- A loyalty rewards plan with a simple design is
easy to execute. - This makes sure there is no tedious process
involved in carrying out the process.
Loyalty rewards
5Can your customers easily follow your customer
rewards program?
- It is important to design a customer rewards
program which is simple enough to track and
follow. - If a reward program is too complicated customers
lose interest and abandon them half way.
Customer rewards program
6Does your rewards programme generate expected ROI?
- Any rewards programme's end purpose is to
increase return on investment. - Track your numbers and statistics. Check what's
working and eliminate what's not. - Make necessary changes to your reward design to
increase your return on investment.
Rewards programme
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