10 Triggered Email Automation Examples for eCommerce

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10 Triggered Email Automation Examples for
eCommerce

• By - Enterprise Monkey
• Visit us www. enterprisemonkey.com.au

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Welcome Emailer

• Every time a customer signs up to your service or
  makes a purchase on your website, it is an
  opportunity to start building a relationship with
  them.
• Offer a personalized demo of the product through
  this mailer, to get the newly signed up customer,
  to use the service easily.

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Activate Users

• Many customers have not used your service for
  some time, despite having signed up for it.
• There is a possibility that they are getting
  stuck with some of the product features which
  they do not understand completely.

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Shopping Cart Abandonment

• Many customers choose the products they wish to
  buy from your eCommerce store but leave the cart
  without making a purchase.
• You need to nurture these prospects to complete
  the purchase. An automated mailer that talks
  about the key product benefits along with related
  offers and discounts are used to get the user to
  convert.

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Information Updates

• These mailers are triggered when an order is
  placed by the client.
• The message of the mailer includes confirmation
  of the order and the expected time of delivery.
• Such mailers are useful to assure the users that
  the process of purchase is complete, and the
  product is on its way.

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Helpful Content

• Suppose you have an ebook on your website that
  the users can download by filling in their
  information.
• Use the ebook download request as a trigger to
  engage with prospects by providing them with more
  useful content.

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Negative Feedback or Dissatisfaction

• Many customers fill in feedback forms or send in
  emails expressing their dissatisfaction with the
  product or service.
• These clients need to be assured of problem
  resolution and next action being taken.
• You can also send a special discount offer as
  compensation for the inconvenience caused.

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Up-sell Cross Sell

• Triggered emails are useful in improving the
  sales from your existing customers.
• The purchase can be used as a trigger to schedule
  a series of mailers that promote a better variety
  of shoes or complementary products such as mens
  jeans or mens shirts.

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Build Customer Loyalty

• Happy customers go a long way in helping your
  business grow.
• Personalized birthday and anniversary wishes are
  helpful in building on to the relationship with
  existing customers.

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Renewal of Subscription

• In the case of subscription based businesses,
  reminding customers to renew at the time of their
  subscription expiry is a must.
• A series of mailers is scheduled starting a few
  days before the renewal due date.

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Browsing Behavior

• The browsing behavior of your users tells you a
  lot about their preferences.
• You can schedule a mailer showcasing the price
  and feature comparison of your service with that
  of your competitors, for users visiting the
  pricing page of your site.

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Thank you!
Source-https//www.semrush.com/blog/10-triggered-
email-automation-examples-for-ecommerce/