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• MKT 230 Entire Course

• MKT 230 Week 1 CheckPoint Marketing Concepts

• MKT 230 Week 1 CheckPoint Marketing ConceptsMKT
  230 Week 1 DQ 1 and DQ 2MKT 230 Week 2
  CheckPoint Decision Time at QodeMKT 230 Week 2
  Assignment Marketing Plan ExerciseMKT 230 Week 3
  CheckPoint Consumer Decision Making Process

• Using the information found in  Ch. 1 of the
  textbook, complete the Marketing Concepts table
  found in Appendix  B.
• Post your completed Appendix B as an attachment
  in the Assignments link of the  ecampus.

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MKT 230 Course Begins Education /
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• MKT 230 Week 1 DQ 1 and DQ 2

• MKT 230 Week 2 Assignment Marketing Plan Exercise

• Many people regard marketing simply as
  advertising. Advertising is a part of marketing,
  but it is not the whole picture. What arguments
  can you make against the common assumption that
  marketers only worry about advertising? What are
  some of the roles that marketers play within an
  organization?

•  Review the Marketing Plan Exercise found on p.
  136 of the textbook.
• Answer questions 15 of the Marketing Plan
  Exercise.
• Include two to three outside referencesto support
  your answers with research.
• Post your assignment as an attachment in the
  Assignments link of the ecampus.

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• MKT 230 Week 2 CheckPoint Decision Time at Qode

• MKT 230 Week 3 CheckPoint Consumer Decision
  Making Process

• Write a200300 word response describing how the
  three steps of business planningstrategic,
  functional, and operationalcan be seen inthe
  marketing decisions being made by Qode.  Include
  information on who the decision makers are at
  each level and what they doin the in planning
  process.

• In this CheckPoint, you exercise critical
  thinking skills and identify the stages of the
  decision-making process involved with purchasing
  a new product. Describe the logical inquiry and
  problem-solving methods that were used to
  evaluate alternatives, select a product, and
  evaluate the product post-purchase.

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• MKT 230 Week 3 DQ 1 and DQ 2

• MKT 230 Week 4 Assignment Target Market Strategy
  Presentation

• Consider a recent purchase that you or a family
  member hasmade. Examples include a household
  product, DVD or CD, grocery item, or electronic
  device. Describe the item andlist three reasons
  you purchased that product as opposed to another
  product. 

• Select a new product or service  thatyouwould
  like to introduce to the marketplace. You use
  this same product  whencompleting your Final
  Project in Week Nine.
• Consumer demographics
• Consumer psychographics
• Consumer haviors
• A segment profile

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• MKT 230 Week 4 CheckPoint Customer Relationship
  Management

• MKT 230 Week 5 CheckPoint New Product Development

• Review the descriptions of  customerrelationship
  management (CRM).
• Complete Appendix D by identifying ,tivitiesthat
  can be classified by each characteristic of a CRM
  plan share of  customer,lifetime value of a
  customer, customer equity, or high-value 
  customers.

• Read the following You are  workinginthe product
  development department of a company that creates
  householdproducts. Your team has come up with an
  idea for a revolutionary new  cleaningproduct.
  Using the seven phases of new product development
  as a guide.

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• MKT 230 Week 5 DQ 1 and DQ 2

• MKT 230 Week 6 Assignment Life Cycle Management
  Analysis

• When responding to yourclassmates, state if you
  agree or disagree with their classification
  andexplain why. Do you think their product could
  be classified differently? If so,explain your
  reasoning.
• Look aroundyour home or office and select three
  products you currently use.

• In this assignment, you  practiceusing critical
  thinking skills. You analyze a case by
  conducting  research,defining problems, and
  making recommendations. Remember to suspend 
  personalbias and judgment while investigating the
  multiple stages of product  strategiesand life
  cycle management.

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• MKT 230 Week 6 CheckPoint Branding Strategies

• MKT 230 Week 7 CheckPoint Integrated Marketing
  Communication

• Select a large company that has  created a
  strongproduct identity in the market. What
  branding strategies has the company  usedto
  create its product identity?
• Provide examples and explain your  reasoningin a
  200- to 300-word response as an attachment in the
  Assignments link of the ecampus.

• The goal of integrated marketing communication
  (IMC)  istoproduce a unified promotional message
  that has the customer as its  focus.
  Allpromotional activity, such as media
  advertising, sales promotion,  personalselling
  sponsorships, and public relations, is geared
  toward delivering ,onsistent uniform message.

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• MKT 230 Week 7 DQ 1 and DQ 2

• MKT 230 Week 8 Assignment Sales Promotion
  Techniques

• Imagine thatyou are a mentor to a new employee at
  a marketing firm. The new employee  ishaving
  trouble understanding what the term
  marketcommunication really means. Using what you
  have learned, explain to  thenewemployee how
  marketing communication can influence a buyer.

• Discounts and deals
• Increasing  industryvisibility
• Price-based  consumersales promotions
• Attention-gettingconsumer sales promotions

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• MKT 230 Week 8 CheckPoint 1 Developing an
  Advertising Campaign

• MKT 230 Week 8 CheckPoint 2 Marketing Concepts
  Activity 

• Listen to the Audio File, Day to Zy, byclicking
  on the Electronic Reserve Reading link located
  under Week 8 on  theMaterialspage of your student
  website.
• Describe the steps a company must  considerwhen
  developing their own advertising campaign

• Draft a 200- to 300-word response  totheMarketing
  Concepts Discussing Choices and Ethical Issues
  question 6  found onp. 532 of Marketing Real
  People, RealChoices. Your response should be
  posted as an attachment in the Assignments link
  of the  ecampus

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• MKT 230 Week 9 Capstone DQ

• MKT 230 Week 9 Final Project Marketing Plan
  Outline

• Howhas learning about marketing concepts given
  you a better understanding  ofthemarket place and
  how businesses and consumers make decisions? Has
  what  youhavelearned about marketing increased
  your interest in a future career inmarketing?
  What do you value most from taking this course? 

• An analysis of the  marketing strategies that
  will be used for the introduction of the product 
  or service 
• Pricing
• Promotion
• Distribution
• Salessupport 

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