Short Report of REG Focus Studies

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Short Report of REG Focus Studies Drinking Study
/ Fall, 2005
Project Boss Arthur B. Markman
Project Manager Leora Orent
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Overview

• Subjects 301 students
• Total 164
• High Need to Drink vs. Low Need to Drink
• High Need eat snack
• Low Need drink water
• Promotion vs. Prevention
• Promotion addition based game
• Prevention deduction based game

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Procedures

• Thirst manipulation check
• Water (Low Need) / Pretzel (High Need, without
  water)
• Taste test Water (Low Need) / Pretzel (High
  Need)
• Self-regulatory focus manipulation
• Prevention vs. Promotion
• Item preference rating packet Common across
  conditions
• Stroop Task

4
Rating materials

• Item categories
• Beverage e.g., Mineral water, Lemonade
• Instrumental items e.g., Ice Box, Glass cups
• Beverage Affiliated e.g, Starbucks Mug, Powerade
  T-shirts
• Food Waffle, Toast
• Unrelated items e.g, Baseball cap, Chrysler PT
  Cruiser

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Descriptive data Scales others
PANAS
Manipulation checks
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Manipulation check Thirst Scale

• Significant effect of Need manipulation (COND2)
• No effect of self regulatory focus manipulation
  (COND1)

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Manipulation checks Thirst scale (cont.)
Promotion
Prevention

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PANAS

• No systematic differences between groups

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Results
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Preference Ratings

• Significant 3-way interaction Regulatory Focus
  (COND1), Need (COND2), and Item Type

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Promotion condition - Ratings
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Promotion condition (cont.)
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Prevention condition - Ratings
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Prevention condition (cont.)
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• Results
• Median
• Cutoff

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3-way interaction

• Significant 3-way interaction

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Promotion condition

• Significant difference Only in RT-Beverage
• Marginal difference in Instrumental items

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Promotion condition (cont.)
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Prevention condition
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Prevention condition (cont.)
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Preference

• Difference in ratings between High and Low need
  conditions in each regulatory condition against
  drinking relatedness of each item
• .641 (promotion) / .189 (prevention)

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Response Time

• Difference in ratings between High and Low need
  conditions in each regulatory condition against
  drinking relatedness of each item
• .513 (promotion) / .067 (prevention)