Sms retail marketing

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Wegus Infotech Private Limited Inspiring Business
Performance

• Bulk SMS Solutions for Retail Sector

2
Understanding The Dynamics Of Retail Marketing

• Retail Marketing refers to the set of activities
  that a retail organization undertakes in order to
  promote its products and services. This involves
• Defining merchandising strategies
• Positioning brand effectively
• Utilizing consumer responses
• Monitoring shopping behaviour
• Planning advertising campaigns and
• Everything else which helps retailers in selling
  a finished product to the consumer or end user.

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Role of Bulk SMS in the Retail Market

• Bulk SMS is the practice of sending text messages
  to a selected group of recipients simultaneously
  with minimum effort and maximum benefit.
• It is considered to be one of the most effective
  techniques of mobile marketing.  
• Retailers utilize the benefits of the bulk SMS
  service to build long term trust and relationship
  among its consumers.
• Retailers are intent on focusing their efforts in
  bringing back customers to their stores. As part
  of their effective customer retention policy,
  retailers have engaged in loyalty programs
  through bulk SMS services.

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Role of Bulk SMS in the Retail Market

• Most of their bulk SMS is promotional in nature
  where they send out the following notifications
  to their customers
•       
• Promotional offers on products
• Special discounts
• Launch of new products
• Launch of new stores
• Exhibitions or displays of their products
• Updates on price changes
• Special rate cards for festivals and special
  occasions
• All of these contribute sufficiently to increase
  product awareness among consumers and also result
  in drawing old customers as well as entice new
  customers to visit the stores.

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The Benefits To Retail Sector

• Send automated SMS reminders to
  franchises/dealers to improve the account
  receivables situation.
• Franchises send order confirmation over SMS to
  reduce the lead time and inventory holding cost.
• Customers receive loyalty coupons over SMS and
  these SMS are scanned by a barcode reader during
  redemption.
• Customers send SMS to a short-code and a company
  representative calls backIntimate customers
  about new, exciting and relevant offers based on
  their past purchase history.

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The Benefits To Retail Sector

• Provide SMS-based comparison tool to customers so
  that they compare the prices with other stores.
• Customers use mobile phone as loyalty cards
  instead of expensive to plastic cards.
• Launch customer referral program over SMS.
• Send a viral SMS to opt-in list who will then
  forward the SMS to their friends.
• Promote the keyword in print/TV media for the
  purpose of lead generation.
• Management can receive SKU-wise periodic sales
  over SMS.
• Management can query Region/SKU wise performance
  over SMS.

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Contact Us For More Details

• Wegus Infotech Private Limited
• Bangalore, India.
• Contact No
• 91-9916701234
• Email ID
• info_at_wegusinfotech.com
• sales_at_wegusinfotech.com