sap tpm online training in bangalore

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SAP Trade Promotion Management online training IN
bangalore

• Online classroom Corporate
• Training certifications placements support

SPECTO IT ONLINE TRAINING CONTACT
US919533456356 Mailinfo_at_spectoittraining.c
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SAP Trade Promotion Management online training

• Content
• SAP TPM Solution Overview
• Headquarter Planning
• Trade Funds Management
• Account and Promotion Planning
• Integrated Marketing Calendar
• Trade Promotion Optimization
• Account Sell In and Trade Promotion Execution
• Trade Claims Management
• Demand Planning
• Trade Promotion Effectiveness

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SAP Trade Promotion Management online training

• What is Trade Promotion?
• Marketing or Promotional activities undertaken to
  promote a new product, increase sales of
  existing products, expand market share or create
  brand awareness.
• The word Trade Promotion encompasses virtually
  all forms of Product Promotion and Demand
  Creation.
• Trade shows, special pricing, sales incentives,
  discounted or free display fixtures,
  demonstrations and freebies such as tickets to
  sporting events, movies or novelties (pens,
  paperweights, calculators), etc are few examples
  of promotional activities.

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SAP Trade Promotion Management online training

• What is Trade Promotion Management?
• Trade Promotion Management is management of
  promotional activities by effectively planning,
  executing and analyzing them.
• Trade Promotion over the years has grown into
  beast that needs to be tamed and properly
  managed. Hence the need for best practices and
  tools that help take right decisions leading to
  effective dollar spend.

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SAP Trade Promotion Management online training

• Who needs it?
• Companies that do lot of promotions will require
  a TPM Solution.
• Consumer Packaged Goods (CPG) producers do lot of
  trade promotions to drive retail sales, increase
  brand awareness, etc. Hence a TPM solution will
  immensely benefit them.

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SAP Trade Promotion Management online training

• Why do they need it?
• Simple, because existing systems (read excel
  sheets, custom developed solutions) do not offer
• Abilities to track trade spends
• Good budgeting tools
• Complete data data is usually disparate
• Integration with other platforms like ERP, CRM
  and POS systems
• Effective planning and forecasting tools
• Systems to monitor current promotional activities
  and initiatives
• Good Reporting tools for all effective analysis

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SAP Trade Promotion Management online training

• How a TPM solution helps?
• Helps
• to improve Sales Forecast
• to do effective budgeting
• in better Analysis of TPM activities
• to track fund expenditure
• to know ROI
• to measure Trade Promotion effectiveness
• to increase Sales

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SAP Trade Promotion Management online training

• Who provides TPM solutions?
• Few leading vendors
• SAP
• Oracle
• CAS
• Synetics Group
• MEI
• Adesso Solutions
• DemandTec

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SAP Trade Promotion Management online training

• What is Closed Loop TPM?
• Closed Loop TPM is integration of a TPM solution
  with clients other financial systems to manage
  and track all TPM activities from start to end.
• Many TPM solutions are standalone, a Closed TPM
  implementation will help in gaining complete
  financial and operational control over TPM
  activities.
• Closed Loop TPM involves integration of TPM with
  clients Financial system (AR,AP,GL), Supply Chain
  (Inventory, MFG) and third party systems (the
  Retailers POS system)

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SAP Trade Promotion Management online training

• Typical Work Flow
• Develop Trade Promotion Strategy
• Develop Budget Targets and Allocate funds
• Create Promotion plans
• Sell/ Negotiate Promotion plans
• Execute Promotions
• Settlements - Payments
• Monitor Plans
• Post Promotion Analysis

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SAP Trade Promotion Management online training