Its Off the Hook

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Its Off the Hook!!!
COOL!!!
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Generations
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Cuspers

• Persons born within 3-5 years of a generational
  divide are referred to as Cuspers and may favor
  and display characteristics from both relative
  generations. They are the folks that cement the
  generations together. They function as mediators,
  translators, and mentors.
• Lancaster Stillman, 2003

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Baby Boomers 1943-1960

• Population Increased by 80 Million
• Significant Events During This Generation
• Pearl Harbor
• D-Day
• Cold War
• GI Bill
• Domestic Airline Service
• Korean Conflict
• Americas Education System Overhaul
• Anti-Communism Era
• Birth Control Pill Approved by FDA
• Suburban living

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Boomers

• Looking for spiritualism, flocked to drugs and
  religion most active era of church formation in
  the 20th century
• Redefined Gender roles
• A generation that when young trusted nobody over
  30 today trusts nobody under 30.
• Issues remember when seen a great deal of
  change, especially in the workplace raised with
  the work ethic of parents who survived the
  depression and WWII.

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Boomers

• Work is a dominant force in their lives they
  often sacrifice far too much for the good of the
  employer.
• One Benchmarks leadership study was full of
  largely Boomer execs lamenting over sacrificing
  time with family, spouses, and personal interests
  for the sake of work (Downing, 2006).

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Science and Technology

• Television
• Penicillin
• Telephones
• Freezer Storage
• Transistors
• Polio Vaccine
• Satellites
• Airline Industry

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Heroes Influential People

• Harry S Truman
• Elvis
• Walt Disney
• I Love Lucy
• Ed Sullivan
• Katherine Hepburn
• John Wayne
• Jackie Robinson
• Rosa Parks
• Dr. Martin Luther King
• Barbie
• Walter Cronkite
• John F. Kennedy
• Jackie Kennedy

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Boomer Characteristics

• Challenge the Status Quo
• Anti-Communism
• Fix whats wrong with America
• Civil Rights for All
• Work my way to the top
• Highly competitive
• Privileged
• Work-a-holics

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Generation X 1961-1981

• Population Increase of 46 Million
• Significant Events During This Generation

• Roe v Wade
• Global Energy Crisis
• US Record Recession
• Death Penalty Voted Constitutional
• AIDS-Global Epidemic
• OConner Appointed to Supreme Court
• Triple Divorce Rate

• Race for Space
• JFK, RFK, MLK Assassinations
• Supreme Court Rules on Prayer in School
• Womens Lib 1963
• Civil Rights Act of 1963
• Immigration Act of 1965
• The Draft
• Anti-War Movement
• Hippie Movement and Woodstock
• Voting Age lowered

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Generation X

• True children of the 1960s and 1970s
• Awakening period to their parents for them was a
  nightmare of self-immersed parents,
  disintegrating homes, AIDS, and a Me economy
• Find a world of more punishing consequences than
  anything the Silent or Boom generations ever knew
• Knew that where the Boomer children had been
  worth the parental sacrifice of prolonging an
  unhappy marriage, they were not

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Generation X

• Not shielded, so adult life held no
  secretsbelieve they need to keep their eyes
  open, expect the worst and handle it on their own
• Two-thirds believe they will have to work harder
  than other generations to enjoy the same standard
  of living
• Try to call as little attention to themselves as
  possible, really have not come together as a
  generation. You can find anything in this group.

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Science and Technology

• Microwave
• AM/FM Radio
• Computers
• Floppy Disks
• Microprocessors
• Atari
• VCRs
• Jumbo Jets
• Neutron Bomb
• DNA Discovered
• Test Tube Baby
• First Heart Transplant

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Heroes and Influential People

• Robert Kennedy
• Martin Luther King Jr.
• Lyndon Johnson
• Richard Nixon
• Colin Powell
• Neil Armstrong
• Gloria Steinem
• Beatles

• Motown Sound
• John Travolta/Disco
• Star Wars
• The Graduate
• The Godfather
• Star Trek
• Saturday Night Live
• Mark Spitz and Bruce Jenner
• Pete Rose
• Dr. J

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Millennials 1982-2005

• Population Increased by 76 Million
• Significant Events During This Generation

• Waco, Branch Davidians
• Oklahoma City Bombing
• Dolly the Cloned Sheep
• Columbine
• 9/11
• Irag War or Terrorism
• Identity Theft
• Amber Alert

• Challenger
• National Debt-all time high
• Nuclear Weapons Treaty
• Hubble Telescope
• Fall of Berlin Wall
• Operation Desert Storm
• Internet

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Millenials

• Young Americans born 1982 or after
• Most numerous, affluent, and ethnically diverse
  generation in American history
• Largely the children of Boomers, teens are the
  children of Xers.

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Millenials

• Conventional turning back toward
  traditionalism, but with a modern twist very
  rules oriented and highly moral
• Confident very optimistic about people and
  themselves
• Special have been perceived as special since
  birth
• Sheltered sheltered and protected in ways that
  prior generations have not
• Pressured feel more stress than any other
  generation has
• Achieving group is perceived as achieving so
  individuals feel pressure to keep up
• Team Oriented oriented toward teams rather than
  individuals

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Science and Technology

• 24 Hour Journalism
• Fax Machines
• Cell Phones
• Nintendo
• Fertility Drugs
• Satellite Access
• Internet and Wireless Internet
• Digital Cameras
• Cloning
• PDAs and BlackBerry
• Personal Computers
• Text Messaging
• iPods

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Noted Influences

• Reagan
• Bush (H.W. and W.)
• Clinton
• TGIF - Full House, Family Matters
• Saved by the Bell
• Cheers
• Seinfeld
• Friends
• Hip Hop
• Madonna

• Garth Brooks
• N Sync
• Oprah Winfrey
• Michael Jordan
• Tiger Woods
• The Williams Sisters
• Bill Cosby
• Spielburg
• J. K. Rowling

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Issues and areas of conflict

• Issue Boomers, and especially Xers are highly
  independent. The Millennials involvement of
  parents is seen as childish. They just need to
  grow up!
• Common Ground The focus on independence is
  highly cultural and fairly recent in history. We
  need to intentionally find the balance between
  dependence and autonomy.

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Issues and areas of conflict

• Issue Boomers have a strong work ethic, keep
  working until the job is done. Millennials seem
  to have no work ethic at all.
• Common Ground Millennials do not share the same
  work ethic, but neither do the Xers, who were the
  first to create more of a work-life balance.
  However, the Millennials are willing to work,
  just differently. Telecommuting is very
  motivating.

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Who Cares?
What's the Big Deal?
So What??
What's In It For Me?
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References

• ACE UCLA Higher Education Research Institute,
  The American freshman National norms for Fall
  1999.
• Downing, K. (July/August 2006). Next generation
  What leaders need to know about Millennials.
  Leadership in Action, 26, 3.
• Gerdes, L. (September, 2006). The best places to
  launch a career. Business Week, 4001.
• Hallon, J. (March, 2008). Millennials at the
  gate. Workforce Management, 87, 4.
• Howe, N. Strauss, W. (2000). Millennials
  rising The next great generation. New York
  Vintage Books.
• Phillips, C. (February, 2008). Get the best out
  of Millennials by tweaking habits. Advertising
  Age, 79, 6.
• Shepard, S. (2004). Managing the Millennials.
  Retrieved April 28, 2008. www.shepardcomm.com/mana
  ging-millennials-wp.pdf
• Strauss, W., Howe, N. (1991). Generations The
  History of Americas Future, 1584-2069. New York
  Morrow.