How Product Packaging Affects Buying Decisions

1
(No Transcript)
2

• No matter the product, packaging serves a much
  more important role than simply storing a product
  safely before it is purchased. A products
  packaging represents the product itself, what the
  company that makes it thinks about itself, its
  products and its customers, and many other
  important things that affect whether or not a
  product is embraced by its audience, or is one of
  the two-thirds of products that sits on a shelf
  without ever really being noticed.1

3

• When making buying decisions, consumers spend
  between 10 and 20 seconds selecting the product
  that they are going to purchase.1 That short
  window is often all it takes for a customer to
  choose one product over another, and to then
  stick with that product out of familiarity for
  years to come. When decisions get made that
  quickly, packaging has a lot to do with whether a
  product gets purchased.

4

• Given that most customers take so little time to
  determine whether or not theyre going to buy a
  product, packaging is more than just a first
  impression. It is often the only impression that
  a product will make on its intended customer
  base. And since more than 70 of purchase
  decisions are made at the shelf, whether or not a
  products packaging inspires customers to buy is
  often the difference between success and failure.2

5

• Since packaging is largely responsible for
  whether or not a product gets sold, and has such
  a short time to do it, product packagings first
  job has to be selling the product thats inside
  it. That means that packaging has to not only
  tell the customer from the shelf what the product
  does but also has to convince the customer that
  it is the best choice out of all the other
  similar products around it.

6

• One of the easiest ways to build up consumer
  trust in an item is to associate it with a
  trustworthy brand identity. Product packaging can
  make or break a companys brand image. If their
  packaging is sloppy, poorly put together, or
  unappealing, then customers wont trust that
  companys brand. But if a companys packaging is
  attractive, communicates what products do and how
  well they do it, and creates a brand image that
  consumers feel they can trust, it can be that
  companys most effective advertising campaign.

7

• Packagings color, shape, and overall design can
  communicate a lot of ideas and emotions. For
  example, black is associated with power, control,
  and expensiveness, while green is associated with
  harmony, happiness, and eco-friendly properties.
  Similarly, a large, square box communicates
  something much different than a small, circular
  container.

8

• Because the shape, color, and size of its
  packaging can say so much about a product, its
  important that companies in different industries
  have access to a wide variety of packaging
  options. From a full selection of packaging
  materials, colors, font choices, etc., companies
  can choose the exact right packaging for each of
  their products.

9

• The Yebo Group produces a wide variety of custom
  boxes and other packaging material, and can
  provide the perfect packaging solutions for
  industries including
• Food
• Cosmetics
• Medical supplies
• Retail items
• And many more!

10

• The Yebo Group is the manufacturer of custom
  boxes, displays, and other packaging materials
  for every industry. Browse our selection of boxes
  and more at www.customboxesandpackaging.com.

11

1. http//www.thedieline.com/blog/2009/7/1/youve-got-
   20-seconds-or-less-to-live.html
2. http//www.academia.edu/7863976/Effect_of_Product_
   Packaging_in_Consumer_Buying_Decision

12
Summary

• Packaging plays such an important role in whether
  or not consumers choose an item it is often the
  most important form of marketing a company has.
  Good packaging instinctively builds trust between
  customer and product, and helps shape a companys
  positive brand identity.