STR 581 Capstone Final Examination, Part Three

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Title: STR 581 Capstone Final Examination, Part Three


1
STR 581 Capstone Final Examination, Part Three
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  • 1. A company that attempts to lead its industry
    in price and convenience by pursuing a focus on
    lean and efficient operations is pursuing what
    strategy?  
  • Operational excellence      
  • Low-cost leadership           
  • Customer intimacy  
  • Product leadership
  • 2. One of the ways to change the course of a
    brand is to modify the product. Under product
    modification, ________ adds size, weight,
    materials, supplements, and accessories that
    expand the products performance, versatility,
    safety, or convenience.         
  • technological improvement           
  • feature improvement          
  • style improvement   
  • quality improvement
  • Final Exam Answers just a click away STR 581
    Capstone Final Examination, Part Three 
  • 3. Marketers need to identify the hierarchy of
    attributes that guide consumer decision making in
    order to understand different competitive forces
    and how these various sets get formed. This
    process of identifying the hierarchy is called
    ________.   
  • market estimation    
  • brand association   
  • market partitioning  
  • market valuation

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  • 4. This is designed to check systematically and
    continuously whether the premises on which the
    strategy is based are still valid  
  • Special alert control
  • Strategic surveillance        
  • Implementation control      
  • Premise control
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  • 5. A firm must know where to position its product
    based on price and  
  • promotional efforts  
  • quality           
  • communication       
  • region
  •  
  • 6. When performing this analysis, it is good for
    strategic planners to consider similarities
    between the benefits the customers derive from
    the products and services that other firms
    offer.   
  • Competitive analysis          
  • Business analysis  
  • Customer analysis  
  • Company analysis

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  • 7. What is the perceived monetary value of the
    bundle of economic, functional, and psychological
    benefits customers expect from a given market
    offering because of the product, service, people,
    and image? 
  • Ultimate service benefit     
  • Complete marketing benefit          
  • Total customer benefit       
  • Total management benefit
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  • 8. A valuable result of task environment analysis
    with respect to geographic, demographic,
    psychographic and buyer-behavior factors is
    called         
  • competitor profile    
  • financial position    
  • vendor profile          
  • customer profile
  • Find the quiz answers here STR 581 Capstone Final
    Examination, Part Two
  • 9. The ability to meet humanitys needs without
    harming future generations is now a top priority
    in most corporate agenda   
  • ethics
  • sustainability           
  • rules  
  • righteousness

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  • 10. Large-scale, future-oriented plans for
    interacting with the competitive environment to
    achieve the company objective refers to its      
  • strategy         
  • dynamic policies     
  • competitive analysis           
  • goals
  • 11. With ________ as a target market strategy,
    the firm concentrates on serving many needs of a
    particular customer group.         
  • single-segment concentration      
  • product specialization        
  • market specialization         
  • selective specialization
  • Complete Answers just a click away STR 581 Week 3
    Knowledge Check
  • 12. Company X's principal strength is its inbound
    and outbound logistics system its relative
    weakness, however, is after-sales service. Its
    competitor, Company Y, however is often plagued
    with lagging shipments and an inflexible
    distribution setup. Company Y remains successful
    because it maintains a fully staffed service
    department and, as a result, the company is known
    for its dependable service. This type of analysis
    allows them to identify ways to build on relative
    strengths and avoid dependence on capabilities at
    which the other firm excels.      
  • Disaggregating        
  • Benchmarking         
  • Past performance comparison     
  • Industry comparison

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  • 13. The strategic factor that involves the
    beliefs, values, attitudes, opinions, and
    lifestyles of persons in the firms external
    environment, as developed from cultural,
    ecological, demographic, religious, educational,
    and ethnic conditioning.      
  • Political factor          
  • Stakeholder factor  
  • Economic factor      
  • Social factor
  • Want to download the Complete Assignment..??
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  • 14. Leaders galvanize commitment to embrace
    change through clarifying strategic intent,
    building an organization, and        
  • shaping organizational culture    
  • developing a vision
  • developing a mission         
  • planning strategy
  • 15. How do functional tactics compare to business
    strategies? 
  • Functional tactics are more focused on the
    general direction of the firm than business
    strategies.           
  • Functional tactics are more focused on a
    commitment to corporate strategy than business
    strategies.     
  • Functional tactics are more specific than
    business strategies.          
  • Functional tactics are more long-term than
    business strategies

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  • 16. Under which of the following conditions is
    the frequency the most important factor in media
    selection?   
  • When introducing flanker brands
  • When going into undefined target markets       
  • When launching infrequently purchased
    brands        
  • When there is high consumer resistance to the
    product
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  • 17. New-to-the-world products are
    ________.           
  • new product enhancements that supplement
    established products
  • low-cost products designed to obtain an edge in
    highly competitive markets         
  • new products that create an entirely new
    market         
  • existing products that are targeted to new
    geographical markets
  • 18. BMWs "The ultimate driving machine,"
    American Express' "Don't leave home without it,"
    New York Times' "All the news that's fit to
    print," and ATT's "Reach out and touch someone"
    are all examples of ________.    
  • brand mission          
  • brand vision 
  • brand slogan           
  • brand personality

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  • 19. Which component of a marketing audit includes
    major developments in income, prices, savings,
    and credit that affect the company?           
  • Economic     
  • Political         
  • Cultural         
  • Technological
  • Click here to download Complete Answers of STR
    581 Capstone Final Examination, Part Two
  • 20. Prestige LLC, a small company that
    manufactures specialty cereals and energy bars,
    wants to launch a "green marketing" program in
    response to heightened consumer awareness about
    environmental issues. What should the company do
    to maximize the program's chances of being
    successful?
  • Explain the rules and regulations laid out by
    governmental agencies to protect the
    environment.           
  • Focus on the efforts and costs incurred by the
    company to bring these "green" products to
    consumers.  
  • Emphasize benefits to the consumer rather than
    environmental benefits. 
  • Demonstrate that the products will benefit both
    customers and the society in the long-term.
  • 21. When diversification involves additions of a
    business related to the firm in terms of
    technology, markets or products, it
    involves           
  • vertical diversification        
  • concentric diversification  
  • horizontal integration         
  • concentrated growth

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  • Download for answers STR 581 All Week
  • 22. These social responsibilities are those that
    are voluntarily assumed by a business or
    organization. They include public relations
    activities, good citizenship, and full corporate
    social responsibility.        
  • Economic responsibility    
  • Legal responsibility
  • Employee responsibility    
  • Discretionary responsibility
  • 23. Which control should periodically reassess
    its approach to the marketplace with a good
    marketing audit?   
  • Strategic control      
  • Marketing control    
  • Ethical control         
  • Performance control
  • 24. What type of strategy consists of
    geographical pricing, price discounts and
    allowances, promotional pricing, and
    differentiated pricing?      
  • Regular prices         
  • Fixed pricing
  • Price adaptation      
  • Altered pricing

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  • 25. A set of ideas on organizational control
    based on the belief that the separation of the
    ownership from management creates the potential
    for the wishes of owners to be ignored refers
    to  
  • agency theory          
  • the moral hazard problem 
  • Adams theory         
  • ethical responsibilities
  • 26. Firms using this generic strategy attempt to
    build customer loyalty by stressing a specific
    product attribute above other product
    qualities.      
  • Cost leadership       
  • Concentrated growth         
  • Focus
  • Differentiation
  • Find the final exam answers here STR 581 Final
    Exam
  • 27. A company can learn a great deal by analyzing
    the degrees of brand loyalty. For example,
    ________ can show the firm which brands are most
    competitive with its own.          
  • switchers      
  • hard-core loyals      
  • shifting loyals          
  • split loyals

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  • 28. This is an important structural decision and
    resultant separate activities need to be
    coordinated and integrated back together as a
    whole so the business functions
    effectively.        
  • Broadening  
  • Differentiation         
  • Diversification         
  • Preferencing
  • 29. This is a historically popular technique
    through which managers create a quick overview of
    a company's strategic situationit is based on
    achieving a sound fit between internal resources
    and the external situation.      
  • Internal analysis     
  • Value chain analysis         
  • External analysis    
  • SWOT analysis
  • 30. The marketing manager needs to know the cost
    of the research project before approving it.
    During which stage of the marketing research
    process would such a consideration most likely
    take place?          
  • Step 4 analyzing the information         
  • Step 5 drafting the report
  • Step 1 defining the problem
  • Step 2 developing the research plan

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  • About Author
  •  
  • This article covers the topic for the University
    Of Phoenix STR 581 Final Exam Capstone Three .
    The author is working in the field of education
    from last 5 years. This article covers the basic
    of STR 581 Final Exam Assignment Capstone
    Three from UOP. Other topics in the class are as
    follows
  • STR 581 Week 1 Ethics Reflection Paper
  • STR 581 Week 1 Knowledge Check (Latest)
  • STR 581 Week 1 Complete
  • STR 581 Week 2 Research Proposal
  • STR 581 Week 2 Learning Team Activity
  • STR 581 Week 2 Knowledge Check (Latest)
  • STR 581 Week 3 External and Internal
    Environmental Analysis
  • STR 581 Week 3 Learning Team Peer Evaluation
  • STR 581 Week 3 Knowledge Check (Latest)
  • STR 581 Week 3 Complete
  • STR 581 Week 2 Complete

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13
  • STR 581 Week 4 Strategic Choice and Evaluation
  • STR 581 Week 4 Learning Team Peer Evaluation
  • STR 581 Week 4 Knowledge Check (Latest)
  • STR 581 Week 4 Complete
  • STR 581 Week 5 Implementation Strategic Controls
    and Contingency Plans
  • STR 581 Week 5 Learning Team Peer Evaluation
  • STR 581 Week 5 Knowledge Check (Latest)
  • STR 581 Week 5 Complete
  • STR 581 Week 6 Strategic Plan and Presentation
  • STR 581 Week 6 Complete
  • STR 581 Week 2 Capstone Final Examination, Part
    One
  • STR 581 Week 4 Capstone Final Examination, Part
    Two
  • STR 581 Week 6 Capstone Final Examination, Part
    Three
  •  
  • Want to check other classes..?? Visit
    www.uopetutors.com

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