Title: MKT 571 Final Exam Latest Online HomeWork Help
1MKT 571 Final Exam
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2- Which component of a marketing audit includes
major developments in income, prices, savings,
and credit that affect the company? - Technological
- Political
- Economic
- Cultural
- Marketers must see themselves as benefit
providers. For example, when a shopper purchases
new shoes, he or she expects the shoes to cover
his or her feet and allow him or her to walk
unobstructed. This is an example of what level in
the consumer-value hierarchy? - Core benefit
- Pure tangible product
- Basic product
- Potential benefit
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Exam -
- What type of strategy consists of geographical
pricing, price discounts and allowances,
promotional pricing, and differentiated pricing? - Regular prices
- Price adaptation
- Altered pricing
- Fixed pricing
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3- A company can learn a great deal by analyzing the
degrees of brand loyalty. For example, ________
can show the firm which brands are most
competitive with its own. - hard-core loyals
- split loyals
- shifting loyals
- switchers
- Marketers need to identify the hierarchy of
attributes that guide consumer decision making in
order to understand different competitive forces
and how these various sets get formed. This
process of identifying the hierarchy is called
________. - market valuation
- market estimation
- brand association
- market partitioning
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- Which of the following is a strategy that uses
the manufacturers sales force, trade promotion
money, or other means to induce intermediaries to
carry, promote, and sell the product to end
users? - Strategic plan
- Lock strategy
- Push strategy
- Pull strategy
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4- What are the four characteristics of a marketing
audit? - Simple, unique, randomly, and exclusive
- Announced, semi-annually, dependent, and
perpetual - Comprehensive, systematic, independent, and
periodic - Dependent, non-comprehensive, quarterly, and
unannounced - ABC Technology is nearing completion on their
product and market research has discovered a
competitor is also close to launching a similar
product. ABC has decided launch before their
competition, this is called ________. - first entry
- parallel entry
- late entry
- early entry
- What can enhance the value of Web-based shopping
experiences to serve as personal shopping
assistants or Web-site guides? - E-mail
- Avatars
- Tablets
- Smartphones
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5- To download the complete answer check MKT 571
Final Exam - Through its cutting-edge point-of-sale inventory,
management technology, and highly efficient
shipping practices, Wal-Mart is able to keep its
inventory expenditure extremely low and to pass
these savings on to consumers in the form of low
prices. Wal-Marts strategy is best described as
________. - Overall cost leadership
- market development
- integrative growth
- differentiation
- If the Ford GT is designed to accelerate to 50
miles per hour within 10 seconds, and every Ford
GT coming off the assembly line does this, the
model is said to have high ________. - compatibility
- durabilitybmw
- interoperability
- conformance quality
- Which control should periodically reassess its
approach to the marketplace with a good marketing
audit? - Marketing control
- Ethical control
- Performance control
- Strategic control
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6- Click here and download MKT 571 Complete Course
- What is the perceived monetary value of the
bundle of economic, functional, and psychological
benefits customers expect from a given market
offering because of the product, service, people,
and image? - Total management benefit
- Complete marketing benefit
- Total customer benefit
- Ultimate service benefit
- With ________ as a target market strategy, the
firm concentrates on serving many needs of a
particular customer group. - market specialization
- product specialization
- selective specialization
- single-segment concentration
- Which of the following can induce a firm to
expand into the international arena? - A saturated foreign market
- Cater to a domestic mass market
- High income level of domestic consumers
- A saturated domestic market
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7- The effect of exposures on audience awareness
depends on the following three factors - space, communication, and advertisements
- reach, frequency, and impact
- distance, timing, and focus
- height, length, and width
- 2Wheels conducts exhaustive customer surveys to
discover customer preferences and attitudes
towards the brand. Sally uses cluster analysis to
classify the data and help the company determine
the trends in the information. Sally is using the
technique of ________. - data marketing
- data governance
- data accumulation
- data mining
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Course - A music school in Boyles Height, LA, specializes
in teaching the guitar and the violin. After a
spurt in growth and a few successful years, the
school is experiencing a slowdown in sales and
stability in its profits due to an increase in
competition. The school is in the ________ stage
of its life cycle. - decline
- maturity
- obsolescence
- growth
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8- A firm must know where to position its product
based on price and ________. - region
- quality
- promotional efforts
- communication
- The ability to meet humanitys needs without
harming future generations is now a top priority
in most corporate agenda________. - righteousness
- rules
- ethics
- sustainability
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Check..?? Click MKT 571 Final Exam - What type of control focuses on measuring a
companys products territories, customer groups,
segments, trade channels, and order sizes to help
expand or eliminate any products or marketing
activities? - Activity
- Profitability
- Solvency
- Efficiency
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9- Another basis for decision-making is referred to
as ________. - ethical practices
- situational ethics
- ethical dilemmas
- correct ethics
- BMW's "The ultimate driving machine," American
Express' "Don't leave home without it," New York
Times' "All the news that's fit to print," and
ATT's "Reach out and touch someone" are all
examples of ________. - brand slogan
- brand personality
- brand vision
- brand mission
- Which method identifies the effect sponsorship
has on consumers brand knowledge? - Demand-side method
- Pricing method
- Supply-side method
- Positioning method
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10- A social definition of marketing says ______.
- a company should focus exclusively on achieving
high production efficiency, low costs, and mass
distribution to facilitate the broadest possible
access to the companys products - marketing is the process of extracting maximum
value from consumers to facilitate corporate
growth - marketing is the process by which individuals and
groups obtain what they need and want through
creating, offering, and freely exchanging
products and services of value with others - effective marketing requires companies to remove
intermediaries to achieve a closer connection
with direct consumers - To download the complete paper click MKT 571
- Prestige LLC, a small company that manufactures
specialty cereals and energy bars, wants to
launch a "green marketing" program in response to
heightened consumer awareness about environmental
issues. What should the company do to maximize
the program's chances of being successful? - Emphasize benefits to the consumer rather than
environmental benefits. - Explain the rules and regulations laid out by
governmental agencies to protect the environment. - Demonstrate that the products will benefit both
customers and the society in the long-term. - Focus on the efforts and costs incurred by the
company to bring these "green" products to
consumers. - The marketing manager needs to know the cost of
the research project before approving it. During
which stage of the marketing research process
would such a consideration most likely take
place? - Step 1 defining the problem
- Step 2 developing the research plan
- Step 4 analyzing the information
- Step 5 drafting the report
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11- New-to-the-world products are ________.
- new product enhancements that supplement
established products - existing products that are targeted to new
geographical markets - new products that create an entirely new market
- low-cost products designed to obtain an edge in
highly competitive markets - _______ is an approach that considers different
ethnic and cultural segments require targeted
marketing campaigns and tactics. - Ethnic-based marketing
- Diversity marketing
- Multicultural marketing
- Specialized marketing
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- The three guidelines for anticipating management
reactions are (1) prior to the crisis during
normal day-to day operations, (2) at the moment
some event triggers the crisis, and (3) during
the crisis situation that triggers the event.
These guidelines are the stages for ________. - decision making
- provoking solutions
- crisis management
- problem-solving
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12- About Author
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- This article covers the topic for the University
Of Phoenix MKT 571 Final Exam. The author is
working in the field of education from last 5
years. This article covers the basic of MKT 571
Final Exam Assignment from UOP. Other topics in
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- MKT 571 Week 6 Final Exam
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