BUILDING

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BUILDING GROWING A SHRM CHAPTER

• Courtesy of SHRM

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Membership 2012

• A goal without a plan is just a wish.
• by Antoine de Saint-Exupery
• Do not go where the path may lead, go instead
  where there is no path and leave a trail.
• by Ralph Waldo Emerson

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GUIDE TO STARTING / INCREASING MEMBERSHIP
STARTING INCREASING YOUR SHRM CHAPTER

• STEP ONE Recruit
• STEP TWO Engage
• STEP THREE Volunteer
• STEP FOUR Retain

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STEP ONE Recruit
Recruit

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STEP ONE Recruit

• RECRUIT

Recruiting and Retaining Membership is an
important part of building your chapter
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STEP ONE Recruit

• RECRUIT

• There are many ways to recruit HR Professionals
• Invite each Board Member and volunteer to recruit
• Encourage peers, managers, and HR Business
  Partners to join
• Invite friends in HR to attend a monthly meeting
  as your guest
• Solicit vendors used by each of your Board
  Members
• Invite your At-Large Membership to join your
  chapter using email or mass mail distribution
• Export reports from your website to send email
  reminder to local members with upcoming renewal
  dates

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STEP ONE Recruit

• RECRUIT

• Some ideas on how to recruit New Members
• Invite HR Professionals to a meeting to see the
  benefits of your chapter
• Invite Vendors you deal with through your
  employer
• Partner with other professional organizations in
  the area for membership exchange

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STEP ONE Recruit

• RECRUIT

• Incentives to Recruit Join
• Invite prospective membership to attend their
  first meeting for free
• Give members that recruit new members a
  Certificate for a free meeting
• Give the new member a free meeting for joining
• Invite HR professionals to attend their first
  meeting for the member price

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STEP ONE Recruit

• RECRUIT

• Recruiting Tools
• Have a drawing for a free membership
• Have a membership registration table set up for
  attendees to join or members to renew
• Allow on-line membership registration using
  Chapter website
• Offer discounts to non-board members for 5 or
  more referrals
• Award free membership to an Executive allowing
  membership for 3 or more HR staff members
• Grant one free membership for each Gold, Silver,
  Bronze Sponsor

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Engage
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STEP TWO Engage Your Members

• MEMBER ENGAGEMENT

• Membership Engagement Tools
• Speak about and recruit members to volunteer to
  work with the various areas of your board.
• Some ideas are consist of
• Membership Committee
• Government Affairs
• Diversity
• College Relations
• Certification
• Workforce Readiness

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STEP TWO Engage Your Members

• MEMBER ENGAGEMENT

• New Member Breakfast
• Each of us want to feel needed. Host a Quarterly
  New Member Breakfast.
• During the breakfast introduce your members to
  the various websites to demonstrate on-line
  resources available to each.
• SHRM National website
• Local SHRM website
• HR Florida website
• A quick review of each site to show how simple
  and interactive each site is
• Allow time for networking, its one of the
  reasons members join
• Encourage Board Members to shadow with 1-3 new
  members

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Volunteer

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STEP THREE Volunteer

• VOLUNTEERISM

• Membership has Talent
• Our membership (both student and professional)
  has many talents which can be utilized through
  the Chapter. We need to tap those talents to
  utilize their expertise.
• Board members head the committees to create a
  succession plan for the chapter and engagement
  opportunities for members
• Allow a forum or tool for members to volunteer
  their talents (ie. Speakers, marketing, technical
  skills, event planning, decorating, etc.)
• Respond to volunteers timely and encourage their
  input and feedback

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Retain
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STEP FOUR Retaining Talent

• RETENTION

• Retaining your Membership
• Have your President request a list of expired
  members at the end of each month
• Use your Chapter Management, Membership
  Directors, and/or Membership Committee to reach
  out to the members to remind them of their
  expired National Membership, via
• Email
• Letter
• Other mass mail distribution
• Personal phone call

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SUMMARY

• CLOSING

• It is now time to grow your chapter
• Please do not hesitate to contact your Membership
  Chairs for any assistance.

Chris Scott Maryellen Castellano
HR Florida Membership
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Thank You!!!