Reasons, Why Ecommerce prefers Mobile?

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• Why eCommerce prefers Mobile?

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Forrester carried out a survey back in 2012,
which reports that search through App Store was
the most popular way for users to find new apps,
rather than word-of-mouth.
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Future of eCommerce
2012 2013 2014 2015 2016 2017
Free Downloads 57,331 92,876 127,704 167,054 211,313 253,914
Paid-for Downloads 6,654 9,186 11,105 12,574 13,488 14,778
Total Downloads 63,985 102,062 138,809 179,628 224,801 268,692
Free Downloads 89.6 91.0 92.0 93.0 94.0 94.5
SOURCE Gartner (September 2013)
(Millions of Downloads)
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Reasons for App-only economy

• The conversion rate is higher in mobile than
  Desktop.
• The Marketing expenses are minimal for Mobile
  Apps than Desktop.
• To improve online shopping experience by easy
  navigation, clutter-free rich media.
• To stay-in-touch with customers via Push
  Notifications.
• Gartner Says Free Apps will account for nearly
  90 of Total Mobile App Store Downloads in 2012.

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Continues...

• To cover Tier II, Tier III consumers and make
  them shop online.
• Easy sharing and make transactions on-the-go.
• Easy performance tracking and analyzing user
  data.
• Easy to understand the needs of the customers and
  offer better online shopping experience in next
  update.
• Re-engaging the consumers is more possible with
  App-only economy.

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Thanks!