Windows Client 64Bit Roadmap and Business Opportunities

1
Windows Client 64-Bit Roadmap and Business
Opportunities

• Jay Kenny
• Product Manager
• Windows Client Groupjkenny _at_ microsoft.com
• Microsoft Corporation

2
Session Outline

• Product Overview
• Customer Usage Scenarios
• Technical Details
• Supporting ISVs and OEMs
• Resources

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Session Goals

• Attendees should leave this sessionwith the
  following
• A better understanding of the features and
  benefits of Windows XP Professional x64 Edition
  and the business opportunity for the x64 Market
• Knowledge of where to find resources for porting
  existing drivers to x64 or building new x64
  drivers

4
Project Mission

• Foundation Establish the foundation for
  pervasive 64-bit computing
• Performance Give customers the ability to do
  more faster than previously possible
• Security Protect customers from maliciouscode
  with greater security enhancementsthan ever
  before
• Compatibility Ensure unprecedented compatibility
  that eases customer transitionfrom 32-bit
  environments

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Why Do We Need 64-Bits?

• 32-bit addressing limitations
• Memory bottlenecks lead to workarounds for
  surpassing the 2GB per user process limit
• Address Windowing Extensions (AWE) and Physical
  Address Extensions (PAE) are difficult to
  implement
• General scaling problems and limitations
• Software demands on hardware continue to grow
• Database, computation, realistic gaming,
  information explosion, etc.
• Moores law
• coupled with Murphys law (any available system
  resources that can be used will be used)

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Windows XP Professional x64 Edition OverviewThe
Best of Windows XP Pro and More
New Functionality

• Exploits the power of 64-bit addressing to allow
  up to 16 terabytes of virtual memory space
• Dramatically increased physical memory support
  -128 GB
• Greater performance due to architectural
  enhancements
• Optimized for processors with x64 technology
• Seamlessly run both 32-bit and 64-bit

Windows XPProfessional Features
Security

• Includes XP SP2 enhancements
• Security Center
• Built on top of Windows Server 2003 code base
• Stronger Security Settings and Tools
• Patch Guard
• Safer browsing and email

• Windows Firewall
• Wireless support
• Bluetooth
• Windows Movie Maker
• Home Networking Wizard
• System Restore
• Wide range of peripheral support

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Pricing and Availability

• Product Pricing
• List price parity with Windows XP Professional
  32-bit
• Part of existing volume license agreements
• Product Availability
• OEM, System Builder, MSDN and TechNet
• No Retail Packaged Product
• Included in Volume Licensing
• Localized English, Japanese
• Multilingual User Interface packs for German,
  Spanish, Italian, Korean, French, Swedish,
  Simplified Chinese, and Traditional Chinese

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Windows XP Professional x64 Edition Benefits

• Next Generation Performance
• Dramatically increases speed of memoryintensive
  applications
• Far greater addressable memory
• Enhanced Reliability and Security
• Built on the Server code base
• Enhanced Reliability and Security features
• Single Platform Flexibility
• Provides a seamless migration path to64-bit
  computing
• Runs 32-bit applications and 64-bit
  applicationson one PC

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Target Customer Usage

• Windows XP Professional x64 Edition is optimal
  for customers who are pushing the performance and
  memory limits of todays 32-bit systems

Target Markets Professional
High End Workstation Professional Users
CAD/CAM, DCC, Developers, Financial
Consumer Digital Enthusiasts Consumer
High End 3D Gaming and Advanced
Video/Photo Editing
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High-End Workstation Market
x64-Based Workstation Forecast
97 CAGR through 2007
Source IDC, Worldwide Workstation Forecast
Summary, 2002-2007

• Key Vertical Markets
• Manufacturing
• Automotive
• Aerospace
• Entertainment
• Financial Services
• Software Development

• Benefits
• High Performance
• Flexibility
• Availability
• Enhanced Productivity

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PC Enthusiast Market

• Enthusiasts lead broader adoption

• Top 4 of Consumer
• Hardcore Gamers
• Digital Media Enthusiasts

• Customer Attributes
• Highly Technical
• Early Adopters
• Require Peak Performance

• 500K beta downloads of Windows XP Professional
  x64 Edition

Consumer PC Market
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Memory and CPU Limits
1 Applications must be compiled with
/LARGEADDRESSAWARE and the /3gb switch must be
included in the BOOT.INI configuration file 2
Applications must be compiled with
/LARGEADDRESSAWARE, but the /3gb switch is not
included in the BOOT.INI configuration file 3
Extended with Windows Server 2003 SP1
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Differences from 32-Bit XP Professional

• Created from the Windows Server 2003code base
• Benefits from security and reliability
  improvements being delivered with Windows Server
  2003 SP1
• Windows XP Professional servicing updates will
  not work on Windows XP Professional x64 Edition
• No support for DOS, 16-bit applications, POSIX or
  some legacy networking protocols
• x64 greatly benefits from additional registers
  provided by the x64 processor
• No support for 32-bit device drivers

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Excellent Support for 32-Bit Applications

• x64 processor architecture allows for native
  execution of 32-bit code with no emulation
  overhead required
• Performance equal to x86 systems
• Faster for some 32-bit applications due to
  additional architecture resources under x64
• Supports .NET Framework applications
• 32-bit applications operate seamlessly with afew
  exceptions
• 32-bit processes cannot load 64-bit ones and vice
  versa
• No support for 16-bit code except for some 16-bit
  installers that Windows transparently swaps with
  compatible 32-bit versions
• All kernel mode drivers must be 64-bit

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Microsoft x64 Technical Readiness Programs
http//www.route64.net/
http//msdn.microsoft.com/
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x64 Software Application Availability

• Most 32-bit applications run with no modification
• 64-bit software announcements
• CAD/CAM
• PTC Pro/E
• Unigraphics Parasolid
• CAE
• ESI Group Virtual Try Out Space
• DCC
• Softimage XSI
• NewTek Lightwave 3D
• Adobe Photoshop (32-bit Extended)
• Scientific
• DHI
• Wolfram Research Mathematica
• Security
• Symantec
• Audio
• Cakewalk Sonar
• Gaming

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x64 OEM System Availability

• Wide OEM and System Builder support for x64
• Windows XP Professional x64 Edition
  systemsavailable from
• Dell
• HP
• IBM
• Acer
• Fujitsu Siemens
• Alienware
• Check out the systems in the Fast Lane

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x64 Adoption Curve
x64 Adoption Curve

• 2006
• Hardware
• Broad Availability
• X64 standard on new PCs
• Applications
• Wide variety and availability
• Business and consumer
• 32-bit app support
• X64 becoming default OS
• Market
• Mainstream x64 Adoption for both business and
  consumer

• 2005
• Hardware
• Availability
• Applications
• Key Professional Applications
• Some PC Games
• 32-bit app support
• Market
• General adoption in Professional Workstation
  Market (CAD, DCC, FIN, DEV, SCI)
• Limited consumer adoption (high end gamers,
  video/photo editing)

X64 Adoption ( of systems)
CY2006
CY2007
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Call to Action

• Ensure that your device and driver work on
  Windows XP Professional x64 Edition
• Follow the details on www.microsoft.com/whdcto
  ensure that your device is WHQL x64 signed
• Evaluate old drivers to ensure x64 compatibility

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Community Resources

• Windows Hardware Driver Central (WHDC)
• www.microsoft.com/whdc/default.mspx
• Technical Communities
• www.microsoft.com/communities/products/default.msp
  x
• Non-Microsoft Community Sites
• www.microsoft.com/communities/related/default.mspx
  
• Microsoft Public Newsgroups
• www.microsoft.com/communities/newsgroups
• Technical Chats and Webcasts
• www.microsoft.com/communities/chats/default.mspx
• www.microsoft.com/webcasts
• Microsoft Blogs
• www.microsoft.com/communities/blogs

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Additional Resources

• Assistance with porting Windows software to
  64-bit
• Microsoft Porting Labs in Redmond, WA - contact
  64bitrdy _at_ microsoft.com to request a visit
• Seminars and training events in North America,
  Europe and Asia see http//www.route64.net
• 64-bit Windows Development
• Consult the Platform SDK and Driver Development
  Kits
• Visit msdn.microsoft.com and search on 64-bit
• WHDC 64-bit Platform Design website
  http//www.microsoft.com/whdc/system/platform/64bi
  t/default.mspx
• General questions not addressed by any of the
  above
• Please contact w64info _at_ microsoft.com