Reasons of e-Commerce website failure

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Reasons of e-Commerce website failure

• Setting up an e-Commerce website is easier,
  faster and inexpensive but getting revenue from
  it is comparatively challenging. The success of
  an e-Commerce business entirely depends on the
  efficiency of its website. e-Commerce
  entrepreneurs must make sure that their websites
  are efficient enough to drive sales and must
  possess all the required qualities of encouraging
  visitors to buy products/services.
• In this blog, we will share few bad
  qualities of an e-Commerce website which could
  lead it to the gateway of failure. so if you own
  an e-Commerce website and want to succeed in this
  business, you must make sure that your website
  must not have any of these bad qualities

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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Reasons of e-Commerce website failure
Bad Quality 1 Poor Quality Images
Having poor resolution images on an e-Commerce
website is as bad as having defected products in
a shop.

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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Reasons of e-Commerce website failure
Bad Quality 1 Poor Quality Images
Would anyone want to buy a bad quality/defected
product from a shop?Of course, not.The same is
the case with e-Commerce websites as well.
Therefore you must make sure that all the
products are being displayed in higher quality
resolution. Various studies have proved that an
e-Commerce website which has higher resolution
images for all the products, is able to capture
about 50 more sales as compared to the websites
which have poor quality images. You can seek help
of a professional web design company who can help
you to resize and upload high resolution images
without affecting the bandwidth of the website.   

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

4
Reasons of e-Commerce website failure
Bad Quality 2 Complicated Checkout
Having a complicated checkout process on an
e-Commerce website leads to increase in the order
abandonment rate.

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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Reasons of e-Commerce website failure
Bad Quality 2 Complicated Checkout
Therefore, the website should have an easy
checkout system with clear indication of number
of steps involved for the final order purchase.
Most of the times, the users like the products
and add to their cart but when they checkout,
they see lot of complex steps before they can pay
finally and therefore they prefer to quit. We
must understand that internet users are really
short of time and at the same time have plenty of
options(your competitors) to buy their desired
products. The website checkout process must be
simple for users to understand and must have
clear indication of how many steps a user has to
go through in order to complete the purchase.

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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Reasons of e-Commerce website failure
Bad Quality 3 Inability to Assist Users to
Decide
An e-Commerce website must be built with an
objective to assist the users to make-up their
mind encourage them to purchase the products
that they are looking for.

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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Reasons of e-Commerce website failure
Bad Quality 3 Inability to Assist Users to
Decide
.If you see great successful e-Commerce
websites like Amazon and eBay, they have a
fantastic system to help users to buy the
products by showing them the reviews ratings of
each product. The users feel confident when they
read what others have to say about the quality of
products which they intend to buy. Therefore, it
is always recommended to have the feedback of
existing customers for each product on your
website. By incorporating these features, you
will see an increase in the conversion ratio of
your e-commerce website by almost 35.There are
lots of modules available these days which your
e-Commerce web developer can integrate with your
website.

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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Reasons of e-Commerce website failure
Bad Quality 4 Inability to Up-sell
As an e-Commerce entrepreneur, you must make sure
that your website should have some great selling
elements like 'Recommended Products ,Users Also
Purchased This', Accessories for Your Chosen
Products' etc. Again, if you see successful
websites like Amazon, they have incorporated
up-selling features with every product very
nicely which encourage their users to buy more
products than what they had initially planned.

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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Reasons of e-Commerce website failure
Bad Quality 5 Inability to Get Traffic
One of the reasons of an e-commerce website
failure is lack of shoppers on the website. Even
if you have strong design elements and all the
features in place on your website but less or no
traffic at all, then there could be possibilities
that your business will face losses sooner or
later. The key to succeed in an online business
is to have a good flow of traffic to the website
which could be done through various activities.
For all the e-Commerce online business
entrepreneurs, it is essential to go for
effective traffic-generation plans like search
engine optimization, search engine marketing or
social media marketing.

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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Reasons of e-Commerce website failure
Bad Quality 5 Inability to Get Traffic
SEO(search engine optimization) SEM(search
engine marketing) will help your website to get
on top positions of search engines for the
keywords on which your targeted users are
searching your products or services and
SMM(social media marketing) will help your
website to gain traffic from social channels like
Facebook, Twitter etc. If you make sure to avoid
above bad qualities on your e-Commerce website,
you are definitely going to see great results!

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242

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• Innomedia Technologies Pte Ltd
• Westech Building 06-04,
• 237 Pandan Loop,
• SINGAPORE 128424
• Contact no- (65) 9097 9242
• Email Id- info_at_innomaxmedia.org
• Website- innomaxmedia.org_at_gmail.com

• Website - http//www.innomaxmedia.org/
• Email Id- info_at_innomaxmedia.org
• Contact No (65) 9097 9242