major studio final project concept

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major studio - final project concept
michelle s. zacharia - parsons school of design /
design technology 2005
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Cover Untitled - Ketut Wacana - 2001
motivation
I am interested with fine art
especially when it is modern and contemporary.
Balinese modern art has been evolving significan
tly in the last 10 years. Only a small number of
the artists have formal art education, most of
them works by natural talents, motivated by their
family history also, influenced
by the media and foreign cultures coming into the
country. Because of the pressure of tourism, B
alinese artists naturally try to find
a new style for their work to attract business.

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Tiga Wanita - Made Ryan - 2002
- private collection
motivation
However, this process also evolves their art to
generally become more contemporary but still has
the cultural essence because it is still a strong
part of their daily life. With a great lack of
exposure, the artworks are undervalued and stay
inside the local markets, or march
a long the streets of Ubud. Despite all the la
ck of appreciation compare to the art development
in the world, they produce great artwork and are
great artists.
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Bingung - Lemon - 2004 Oil on Canvas
curiosity
How can I open a wider opportunity for the world
to interact with the Balinese modern art using my
knowledge in design, and to learn the reaction of
the audience in responding to the artwork
exposure?
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Postur Perempuan - Ketut Wacana - 2002
Oil on Canvas 19.5 x 58..5
concept of the project
Using conceptual interactive media design, to
expose selected contemporary works by Balinese
local artists to the international viewers and
art collectors. Opening an access for the works
to sell in the international market.
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Siang Hari - Ketut Wacana - 2003
Oil on Canvas 15.7 x 47
approach
Research to the Balinese art markets for
potential artists and works to cover. Learnin
g the basic knowledge in art curatorial from
professional people, forums and institutions.
Research for other interactive art exhibit proje
cts and also strategy to market art in e-commerc
e.
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Pada hari Itu - lemon - 2003 - Oil on Canvas
criteria
Successfully exhibit the target artworks in way
that maximize the flexibility for the audience to
view and to interact with them. Also to come w
ith a distinctive design as a framework that
supports the quality of the artworks.
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ketika Rembang Membara - Lemon - 2003
Oil on Canvas 23 x 31
next steps
Ideas for the interaction and audience
experience. Draw structure of the project and t
est the logical flow. Design the interface layo
uts. Learning any supporting technology needed.
Work on the project production. Integrate t
he project with a simple e-commerce system.
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references
Websites http//indonesianartgallery.com/ htt
p//www.novica.com/itemdetail/index.cfm?pID59119
http//digitalgallery.nypl.org/nypldigital/index.
cfm http//www.moma.org/exhibitions/2003/kikismit
h/ http//www.matissepicasso.org/ http//www.rhi
nzome.org http//www.commarts.com/CA/interactive/
CRUMB http//www.newmedia.sunderland.ac.uk/c
rumb/phase3/index.html Christiane Paul http//
switch.sjsu.edu/nextswitch/switch_engine/front/use
rs.php?w49 http//www.newmedia.sunderland.ac.uk/
crumb/phase3/ipaul.ht Professionals In Cura
torial Wendy Weitman Curator, Print Illustr
ated Book at the Museum of Modern Art
Anna Umland Curator, Painting Sculpture at
the Museum of Modern Art Also will contact some
of the museum educators I have met during my
trips to some other museums in NY.
In Interactive Design Scott
Paterson Parsons School of Design
Allegra Burnett MoMA digital media creative
manager / CommunicationArts Interac
tive Design Annual Maggie Lederer MoMA digital
media Producer Shannon Darrough - MoMA digital
media Web designer developer.
In Technology Joyce Purwono E-commerce web
programmer, Atlanta Sean Kerwin Head of MoMAsto
re.com Other References Don, Abbe Petr
ick, Jeff User Requirements
Duduk Bersila - Widjaja - 2003
Oil on Canvas 31 x 39