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Oscar.com General Advertising Guidelines

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... be appropriate to the overall image and prestige of the Academy Awards ceremony. ... the customary dignity of the Academy's Annual Awards presentations. ... – PowerPoint PPT presentation

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Title: Oscar.com General Advertising Guidelines


1
Oscar.com GeneralAdvertising Guidelines
  • Advertising environment must be appropriate to
    the overall image and prestige of the Academy
    Awards ceremony. The environment includes the
    ad unit itself, the links to the advertisers web
    site and direct links off of it, the specific
    destination URL, interstitial or buffer pages,
    and all other elements that define the guests
    online experience. At minimum, Oscar.com will
    have advertising guidelines at least as stringent
    as those set forth by the Academy of Motion
    Pictures Arts and Sciences (?A.M.P.A.S.?) for the
    purpose of the domestic television broadcast of
    the Awards program.
  • All advertisements shall be in keeping with the
    customary dignity of the Academys Annual Awards
    presentations. No advertisement shall be
    directly, indirectly or by inference tied in with
    any award being presented by the Academy that
    year. For example, The award for Best Widgets
    goes to your company.
  • All advertisement look, content and feel must be
    clearly distinguishable from the editorial
    content and placement on Oscar.com.
  • No current or potentially nominated films or
    people, performers, other achievements or the
    name of any category of consideration for Academy
    Awards can be contained in the ad creative.
  • Advertisements shall only contain film-related
    material if the title treatments of various
    films involved do not include the faces of
    well-known actors who might also be nominees,
    presenters, or performers on the show all the
    films are previous Best Picture winners and the
    films in any sequence represent a reasonably wide
    spectrum of studios.
  • Advertisements may not feature nominees,
    performers, or presenters scheduled to appear on
    the Academy Awards telecast.
  • No advertisement shall make use of any depiction
    or simulation of the Academys statuette commonly
    known as the Oscar.
  • No advertisement may use the name Oscar(s),
    Academy Award(s), or Oscar Night.

Subject to change, AMPAS approval and
availability.
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