Significance of Cinema Advertising in OOH Media

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Significance of Cinema Advertising in OOH Media

• Movie advertising companies in dubai

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Movie Screen Advertising

• In-cinema advertising refers to the on-screen and
  off-screen branding that consumers see in
  theatres usually seen as a short audio-visual
  advertisement before the film starts and as
  posters in the refreshments areas of cinema halls
  etc.

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Why theater Advertising ?

• Movie theater advertising is a great method to
  reach viewers in a captive setting. Video ads
  deliver messages on the big screen to audiences
  waiting to see a motion picture - who are
  generally in a relaxed and happy mood. Cinema ads
  roll prior to the movie previews while guests are
  finding their seats.

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Advantages of Cinema Theater Advertising
Advertising in movies theaters helps in
portraying things as they are and helps in
opening the eyes to brand image we may have well
ignored in the past.

Similarly, it helps people socialize better. It
connects people and helps break the ice. People
often discuss cinema to start a conversation or
more. So advertisements prior to movies helps in
creating an impactful impression on the viewers
mind.
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Benefits Of Theater Screen Advertisements

• It delivers your message to a captive audience.
• On-screen copy can use full sight, sound and
  motion to increase ad recall.
• Unlike radio Cinema is not reliant on great
  frequency to have effect - once with a good ad
  will be enough as the audience is so engaged in
  this situation.

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Conclusion

• Cinema advertising is the medium of choice when
  it comes to strengthening a brand, delivering key
  messages, increasing awareness and attracting new
  customers. Advertisements in Movie theatres play
  a crucial role in building a brand at local and
  national levels

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