5 Characteristics that defines the best eCommerce Portal

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5 Characteristics that Define the Best eCommerce
Portals
Loginworks Softwares
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Ecommerce is on an unprecedented boom in our
country and all over the world. Every day,
businessmen are waking up to the fact that
maintaining a website is much easier and has many
more advantages than maintaining a physical
store. It is cheaper, for a start, and has a lot
lesser hassles to it. It offers unparalleled
value for money and return on investment. However,
it is not all hunky-dory for eCommerce websites.
Demand, after all, is limited and the supply is
ever-growing, thanks to a large number of
ecommerce portals opening every year. Not all of
them live to see the light of the day and only a
handful go on to become an Amazon, a Flipkart or
eBay. Here we underline the five characteristics
that all eCommerce portals must have in order to
even give the biggies a run for their money.
Loginworks Softwares
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Responsive Web Design
Responsive web design means the website should
adapt to the screen of the device it is being
browsed upon. Nowadays, PCs and laptops are not
the only way people visit website. According to a
recent study, most of the searches and browsing
is done on mobile. There are also a number of
other devices like tablets, phablets (a phone and
tablet hybrid), and smart phones. In order to
provide a smooth and enjoyable user experience,
you make sure that your eCommerce store is fully
responsive.
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Mobile Website or Mobile App
If you can invest in a dedicated mobile website
or a mobile application, then it is even better
than having a responsive website. This is because
a mobile website is designed specifically for
handheld devices, and therefore the functionality
provided gives way to the best user experience
possible. A mobile application is also a great
idea, but it should ideally be for all major
operating systems like iOS, Android and Windows
Phone. You probably need only one of the two
either a mobile website or a mobile app but
having both is not a bad idea either in case you
can afford it. Look for the best mobile website
design services that suit your budget and also
has experienced workforce to do the job for you.
Loginworks Softwares
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Suitable Technology
Finding the right technology to build your
ecommerce portal is as important a choice as
deciding to start one in the first place. You
should always look for a scalable platform,
because that will help you tremendously if your
website really takes off. There are many
frameworks of PHP that build good ecommerce
portals. For smaller websites, one can look into
Pinnacle Cart or Drupal and Ubercart. However,
the undisputed leader in this category would be
Magento. If it suits your budget, you would need
to look no further and beyond.
Loginworks Softwares
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Strong Backend
The backend matters just as much, if not more,
than the front end. You must ensure that your
website has all safety measures in place and is
not vulnerable to threats and attack. You must
also ensure that there is enough traffic handling
capacity and that your website does not so down
every time there is a humongous amount of
traffic, as in the case of new product launches
or hot deals.
Loginworks Softwares
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Regular Maintenance
Take regular feedback from users and act upon it.
You need to listen to your customers in order to
have them return to your website again and again.
Each and every day, you must strive for better
design, better user interface, better browsing
and navigation, and better backend support for
your eCommerce portal.
Loginworks Softwares
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Thanks,
Loginworks.com provides the most advanced
solutions for ecommerce portals, in order to help
your online shop become an online success.
Contact us for responsive web design and mobile
website design services, and for technology
consulting to make the most of the web.
Loginworks Softwares