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MGT 235

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Aberdeen Group says that E-Marketing jobs are the hot future: ... are becoming the new e-rock stars, replacing the dot-com CEOs of yesteryear.' Pay ... – PowerPoint PPT presentation

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Title: MGT 235


1
MGT 235
  • Planning, Process, and Structure in Electronic
    Business
  • Week 15

2
JustECommerceJobs.com salary survey - 2002
 
3
Hot Jobs in E-Commerce EcommerceTimes.com
  • http//www.ecommercetimes.com/perl/story/18598.htm
    l
  • In the article
  • Aberdeen Group says that E-Marketing jobs are the
    hot future
  • "Directors of e-commerce and online marketing
    staffers ... are becoming the new e-rock stars,
    replacing the dot-com CEOs of yesteryear."
  • Pay
  • entry-level online marketers and creative
    directors are bringing home about US25,000,
    according to experts,
  • savvy veterans at hot companies can draw more
    than 150,000 per year.
  •  

4
Hot Jobs in E-Commerce EcommerceTimes.com
  • Also in the article
  • According to Forrester Research
  • The hottest jobs involve integrating Internet
    technologies into brick-and-mortar store
    environments, according to Forrester Research.
  • Dynamic displays on store shelves, for example,
    can send information wirelessly to shoppers'
    handheld devices, alerting them to personalized
    offers on store merchandise.
  • Salaries for multimedia developers and
    application and network engineers vary
  • but 50,000 is a good starting point,
  • senior Java developers make an average of
    150,000 annually.

5
Hot Jobs in E-Commerce EcommerceTimes.com
  • On the creative side of the industry, there are
    new opportunities for designers to develop
    innovative interfaces for Web browsers on
    handheld devices that receive in-store
    transmissions from offline retailers.
  • "No one has defined ... the paradigm for dynamic
    displays on the shelf," said Crawford, "so there
    is a lot of challenge and opportunity there."
  • Industry is seeing more automation of order
    management and fulfillment and inventory
    processes, and he expects those segments of
    e-commerce soon will offer additional
    opportunities.

6
TamingTheBeast.net
  • URL submission fever and competition for high
    search engine rankings has given birth to a new
    industry - that of the SEOP (Search Engine
    Optimization Professional).
  • Many of these "professionals" charge around
    US150 per hour for their skills. Few are worth
    this kind of money.
  • If you choose to utilize the consultancy services
    of an SEOP, make sure you carry out exhaustive
    background checks on the person/company first. 

7
The Rogers Resource Group
  • There are tremendous employment opportunities for
    candidates with experience in Internet
    Architecture, Intranet and Extranet development
  • And for E-Business Specialists experienced in
    ERP, BPA, BPR, BPO, CRM

8
EcommerceTimes.comGiga Information Group says
  • Start-ups are not a good place to look.
  • One place to look is among successful dot-coms,
    such as Travelocity, Expedia (Nasdaq EXPE) or
    eBay (Nasdaq EBAY). Those companies are not
    really creating new positions, but they are doing
    replacement hiring.
  • Second-tier mail-order companies, such as
    Williams-Sonoma (NYSE WSM) and Smith Hawken,
    also need employees with e-commerce expertise as
    they move their successful catalog businesses
    online.

9
EcommerceTimes.comGiga Information Group says
  • For the same reason, traditional retailers like
    Wal-Mart (NYSE WMT) and Target also need
    e-commerce gurus and other staff skilled in
    online business initiatives.
  • Well-rounded workers who can wear many hats in a
    company that has already stripped bare its
    employee ranks are more attractive to employers.
  • And people with experience in "multichannel
    activities, online marketing that drives in-store
    sales" are at a premium.

10
A few examples of e-business career paths
  • E-business strategic consulting
  • Business analysis
  • E-project management
  • Custom software programming
  • Coordinators, Programmers, Programmer Analysts,
    System Analysts
  • Interactive media development
  • Website design, development and marketing
  • Internet enabled sales and marketing
  • Systems integration
  • Hosting
  • Application Service Provision
  • Helpdesk support
  • Education and training
  • Technical writing and documentation

11
Sample Job Listings
  • E-Commerce Job listings at ComputerWork.com
    http//ecommerce.computerwork.com/cfm-bin/jobsearc
    h/browseall.cfm
  • Search for E-business at CareerBuilder.com
  • http//www.careerbuilder.com/JobSeeker/Jobs/JobRes
    ults.asp?hb_cmpIL13834jrdidstrCritQID3DA3846
    7306368843Bst3Dq3Buse3DAll3BrawWords3De2Dbu
    siness3BCID3DUS3BSID3D3F3BTID3D03BENR3DNO
    3BDTP3DALL3BYDI3DYES3BIND3DAll3BPDQ3DAll3
    BJN3DAll3BPOY3DNO3BETD3DALL3BRE3DALL3BMGT
    3DDC3BSUP3DDC3BFRE3D303BCHL3Dal3BQS3Dhhr5
    FIndex2Ehtm3BSS3DNO3BTITL3D03BOB3Ddf3BVT3
    Ddetaillrcbnh_ggchalCiBookMark1sname
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