MGT 235

1
MGT 235

• Planning, Process, and Structure in Electronic
  Business
• Week 10

2
Mobile Commerce M-Business Characteristics

• E-commerce using
• Internet
• Wireless technologies
• Common platforms
• Permits mobility by any / all parties
• Broad connectivity reach any time, any where
• Convenience one appliance does all
• Localization of product / service interacting
  with people where they are

3
M-Business Technologies

• Cells, PDAs, GPS devices, pagers, handheld
  computers, notepads, etc.
• Micro browsers, wireless applications, wireless
  middleware
• WLANs, Bluetooth, RF, Wi-Fi networks, national
  wireless networks
• Voice recognition facilitates true mobility

4
M-Business Standards

• Why standards?
• Cells
• TDMA, CDMA, GMS (based on TDMA)
• Wi-Fi
• 2.4 ghz 5 ghz
• 11 mbps - 54 mbps
• WAP
• WML, VXML
• Next generation
• IPv6
• EDGE (Enhanced Data Rates for Global Evaluation
  enhanced GSM)

5
M-Business Applications

• Financial
• Wireless banking
• Micro purchases vending machines
• Bill payments
• M-wallets
• Mobile portals
• Aggregate and scrape to put information into
  mobile formats
• Ex text presentation of stock sites
• Marketing / sales
• Targeted advertising Matrix
• Mobile sales

6
M-Business Applications

• Business support
• Sales force automation
• Supply chain ex chip-based product tracking
• External sales / delivery / invoice handling
  (e.g., wireless deliver receipts
• Agriculture
• Soil / water / crop optimization
• Tourism
• Locating resources
• Giving directions
• Providing attraction details e.g., virtually
  guided tours
• Telemetry
• Vehicle performance monitoring e.g., long-haul
  trucking
• Healthcare
• Hospital hand-helds contain patient charts
• Telemedicine

7
M-Business Implementation Issues

• Usability many different forms, functions,
  users
• Data / sites
• Appliances
• Bandwidth there is a lot of data to convey
• Effectiveness requires getting lots of users
  connected
• Security
• Wireless inherently less secure
• But it is securable
• Need widespread standards
• Educate users to gain trust