CCIMS Kickoff

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CCIMS Kickoff
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Functions of Department

• Knowledge creation
• Knowledge dissemination

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State of Marketing Department

• Competitiveness in hiring
• Faculty positions
• Research environment
• Relationship with industry
• Curriculum
• Student body
• State, university and college

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CCIMS

• MSI
• A marketplace
• A membrane
• NASA-Ames Research Center

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NASA-Ames Research Center
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CCIMS Foci

• Opportunistic
• Constraints
• Our skills
• Your interests
• Students
• Resources

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Possible research projects

• Tomorrows growth markets
• Cross-cultural research
• Receptivity to social marketing
• Customer satisfaction price elasticity
• Brand equity retailer customer
• Marketing segmentation

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Possible topics continued

• Alliances impact on brand image
• Multiple channel choice
• Emergence of dominant designs
• Link of marketing finance
• Optimal product assortments
• Link between reason emotion

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Initial Priority Sustainability

• Emerging nations have arrived
• Industrial nations are maturing
• Chinas resource needs
• End of slash and burn world
• Buffalos killed for their tongues
• Calories to produce one calorie of beef
• 300 in 20 years - three Earths needed

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Emerging Markets
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Industrialized World
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Volume and Weight Reductions
Savings to manufacturer, retailers and consumers.
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Why?

• High price, high margin product
• Standard individual packages
• Visual appeal
• Theft protection

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Implications

• Product?
• Place?
• Promotion?
• Price?