E-Commerce & Online Shopping

1
Factors Affecting the Growth of E -Business in
India

• Presented by,
• Yogesh sharma
• SEO Executive in Bizarre craft pvt ltd.

2
Objectives of the presentation

• Overview of terms E Business E Commerce.
• Difference between E business E commerce
• Factors affecting the growth of E Business in
  developing countries like India.
• Impact of E Business on SMEs in India
• Proposed Model for E Business in rural
  agricultural markets for farmers, traders

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Introduction to E Business

• Both e-business and e-commerce rely on the
  Internet to accomplish their goals
• E Business includes buying and selling of
  products and services, servicing customers,
  collaborating with business partners, and
  conducting other intra-business tasks
• Successful E Business depends on a critical
  threshold of online users, the precursor to a
  critical threshold of sellers buyers

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E Business E Commerce

• E Business

• E Commerce

• E business is a broader aspect with e commerce,
  Internet marketing, e procurement etc.
• E-business applications strive to give a good
  idea of their company, promoting the values they
  use to market their business
• Transactions involving money are "e Commerce"
  activities including the interactions with
  business partners, customers, vendors

• E commerce refers to online transactions - buying
  and selling of goods and services over the
  Internet involving transaction of monetary nature
• E commerce is a subset of E Business.
• E-commerce focuses on appearance much more than
  e-business.

5
E Business in India

• E Business has tasted much success in India in
  recent past and has provided Indian business a
  new heights, global reach, competitive advantage,
  acquiring new customers (global local), foreign
  product knowledge etc
• E Business has become integral part of everyday
  life from online banking to brokerage
  transactions, e contracts to global marketing
• E Business has seen significance impact on
  airline sector, banking sector, educational,
  matrimonial services, placement sites and many
  B2B transactions

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Need of study

• The tremendous rise of growth in E business has
  also increased the growth of risks, security
  threats, hackers, fear among internet shoppers.
• Apart from ebay.com have had on Indian users,
  there are few traditional sectors which has
  touched the expectations of ecommerce. There is
  much scope open left for e business in global
  marketing, online shopping, delivery of products,
  advertising.
• Currently, there are less than 1,000 merchants in
  the country who are doing business online. Large
  chunk of these merchants are SMEs
• Successful E Businesses based on viable E
  Business models and sound business principles
  will grow, change and mature on other hand, E
  Business models based on flawed E Business models
  find it difficult ()

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Barriers affecting the growth of E Business

• The factors affecting the growth of E Business as
  follows
• IT and Security factors
• Customer perception Attitudes
• Technological factors
• General factors
• Internet factors
• Infrastructural Internal resisting factors
• Regulatory Political factors
• User interface factors

8
Information Technology Security factors

• Major hurdle for growth of e business all over
  world is the security of online data
• Ensuring security of payments and privacy of
  online transactions is key to widespread
  acceptance of e commerce
• Virus, spyware, worms, Phishing increases fear
• Denial of Service attacks spoofing
• Lack of transparency in electronic transactions
• Internet provides greater access to data not only
  to legitimate users, but also hackers,
  disgruntled employees, corporate spies.

9
Customer perception and attitude

• Lack of trust among customers for online business
• Not sure of product quality
• No touch feel of product
• Many Indians prefer to physically go out for
  shopping
• Indian customers has attitude to bargain products
• Impatience to wait for receiving the purchased
  product
• its one thing to submit a credit card number to
  buy a product. Its quite another thing to put
  your entire personnel dossier online and hope
  that no one intercepts it, bizarrecrafts.com.

10
Technological factors

• E business partners find it hard to invest
  update with new technologies
• Bandwidth Transmission capacity of a
  communication channel is a major barrier for
  products that require more graphical video
  data.
• Rapidly changing technologies emerging of new
  technologies
• Financial costs Storing information, data
  mining, processing orders has impact
• High costs of developing, purchasing new
  software, licensing of software, Integration into
  existing systems, costly e business solutions for
  optimization

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General factors

• Lack of awareness understanding the value of e
  business security involved in it
• Lack of understanding on how E business operation
  works
• Lack of trust Safety, security, delivery
• Need for insurance of high cost products
• Shipping courier costs
• Lack of IT knowledge to purchase online
• Different local languages cultural factors
• Leaders of many SMEs have less literacy in
  computers IT area

12
Internet factors

• According to internetworldstats.com, India with a
  population of over 1.1 billion has estimated 6.9
  (81 million) Internet users by 2008 5
• E business depends on speed, bandwidth of
  communication.
• Internet connections yet to reach many rural
  areas.
• Broadband connections are limited to urban
  sub-urban areas.
• Low internet penetration as well as low credit
  card population.

13
User Interface factors

• Some products require more graphics than textual
  data
• Some websites GUI confusing at times
• Limited menus, poorly designed navigations,
  difficulty in comparing multiple products on same
  screen
• Lack of online support with product selection
• Room for improvements in sound and picture
  quality
• Virtual immaturity This area in which much
  progress has not taken place
• Web page design can change customer preferences

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Proposed E Business model for agricultural trading
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References

• Bizarre Crafts Pvt. Ltd.Office No 101, First
  Floor, U.S.M.S.S Ltd. Near Jasola Apollo Metro
  Station, New Delhi, INDIA -110076
• Call Us  91-11-65399965, 91-9540995322,
  91-9785109100

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• Thank you