Bullzeye Mobile Marketing: The Future of Advertising

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Bullzeye Mobile MarketingThe Future of
Advertising
What is Mobile Marketing? By utilizing the power
of technology, Mobile Text Marketing is quickly
becoming the fastest, most effective way to reach
customers and prospects with customized, targeted
offers from your business. Over 95 of text
messages are opened within 5 minutes of receipt.
No other marketing communications channel
provides you with a higher likelihood of response
and purchase. Drive your advertising and
marketing messages anytime and anywhere with
Mobile Marketing
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Mobile MarketingThe Future of Advertising

• As marketing via SMS, MMS, and location-based
  services becomes increasingly popular, powerful,
  and acceptable to consumers, companies are coming
  to view mobile devices as essential advertising
  and marketing tools for reaching consumers on the
  go.

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Mobile MarketingThe Future of Advertising

• In 2008, U.S. cell phone subscribers sent and
  received on average 357 text messages per month,
  compared to making 204 voice calls a month,
  according to the Nielsen Report. The new
  statistic is a clear indication that Americans
  have embraced text messaging and it is now their
  number one form of communication. Mobile
  Marketing is now one of the best solutions to
  help your business connect and find your
  consumers.

From 41513
Text ONAGI to 41513
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The Power of a Short Code

• When a customer opts-in to a mobile marketing
  campaign or alert service
• You've identified someone very likely to buy,
  attend, or participate.
• You've received permission to send them text
  messages.
• You can reach them instantly, anytime
  anywhere, with a 95 read rate.
• You can send exclusive offers and
  promotions to your entire KEYWORD list.
• You can auto-organize your list into groups and
  schedule highly targeted campaigns and reminders.
  
• You instill trust and confidence in your
  service by enabling users to 'Opt- Out' at any
  time.

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Mobile Marketing Facts

• SMS usage has doubled in the past year!
• In 2001, Cell phone subscribers sent and received
  2 Billion text messages worldwide, that number
  grew to 1.9 Trillion in 2009.
• Cell phone users between the ages of 1245 will
  send 60 more text messages than make voice
  calls.
• Currently one third of the world has mobile
  internet access, twice as many as the number of
  internet- connected PCs.
• 50 of the worlds population is expected
  to have access to the Internet through a
  mobile device in 1 year!
• Mobile web technologies allow us to provide
  location-specific resources to users.
• Two thirds of mobile phone users are subscribers
  of SMS text messaging.

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Mobile Marketing Facts

• What does all this translate to?
• Approximately 1.8 billion people are actively
  text messaging today
• There are two times as many active SMS users as
  are active users of email.
• In the U.S. alone, over 300 billion SMS text
  messages were sent in 2007.
• On Average, text messages are read within 4
  minutes compared to 48 hours with email.
• A lead is generated every 5 minutes using Mobile
  Marketing.
• 19 of text messagers say they use text messaging
  as a means of communication between themselves
  and colleagues.

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Mobile Marketing Facts

• 62 say they use text messaging to communicate
  with friends.
• 55 say they use it to communicate with their
  significant others.
• Mobile Marketing clients revenue increases 10
  when utilizing mobile websites for shopping
  centers and malls.
• Mobile marketing via SMS has expanded rapidly as
  a new channel to reach the consumer. SMS has
  become the most popular branch of the Mobile
  Marketing industry.
• Mobile short codes have been increasingly popular
  as a new channel to communicate to the mobile
  consumer. Brands have begun to treat the mobile
  short code as a mobile domain name allowing the
  consumer to text message the brand at an event,
  in store and off any traditional media.

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Mobile Marketing Facts

• SMS services typically run off a short code.
  Short codes are 5 or 6 digit numbers that have
  been assigned by all the mobile operators in a
  given country for the use of brand campaign and
  other consumer services.
• The mobile operators vet every application before
  provisioning and monitor the service to make sure
  it does not diverge from its original service
  description.

One of TVs most popular shows, American Idol,
provides a perfect example of how modern SMS
technology is utilized to bring brand awareness
to the masses.
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Six Reasons Mobile Marketing is the Perfect Tool
for Tough Economic Times

• 1. It is a Direct Response Tool
• Mobile marketing is a direct response tool
  people can quickly and easily respond to your
  marketing by using their mobile device. This is
  perfect for tough economic times because if you
  set up your marketing campaign to be direct
  response you can measure what is working. And
  when you build your campaign around the response
  being a revenue-generating activity then you will
  be actively bringing in business that you know
  came from a specific campaign.

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Six Reasons Mobile Marketing is the Perfect Tool
for Tough Economic Times

• 2. Done Correctly, Its Relevant to Consumers
• When you offer something of value to consumers
  and provide it to them when they need it wherever
  they happen to be, you are the hero. In rough
  times consumers are looking for ways to save
  money and they always want to save time and be
  smart. Give them these things via mobile and you
  both win.

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Six Reasons Mobile Marketing is the Perfect Tool
for Tough Economic Times

• 3. Nothing is More Timely
• There is no faster way to reach consumers than
  through mobile. If they are looking for you on
  their mobile browser having a mobile-friendly
  website makes that possible. If you have enticed
  them to be on your mobile alert list you can
  contact them when even email is too slow.

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Six Reasons Mobile Marketing is the Perfect Tool
for Tough Economic Times

• 4. Mobile Marketing is Trackable
• Not only can you track your mobile marketing
  efforts, you can use mobile marketing to track
  results of your other marketing efforts. By
  adding a mobile response option (call in on your
  mobile now, text in to win or even browse to a
  certain mobile-friendly URL) you can see which of
  your marketing is getting a response. If you find
  that a particular marketing effort is simply not
  paying off you can stop doing it and thereby save
  money on ineffective marketing.

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Six Reasons Mobile Marketing is the Perfect Tool
for Tough Economic Times

• 5. It Helps Your Other Marketing Be More
  Effective
• Adding in a response mechanism to your
  advertising and marketing adds a level of
  excitement and interaction to your other
  marketing that is unusual. Instead of just
  staying with the tried and true which may have
  become boring to your customers, you can bring
  mobile to the table and step things up.

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Six Reasons Mobile Marketing is the Perfect Tool
for Tough Economic Times

• 6. Your Competition Isnt Using it Yet
• Because mobile marketing is the newest marketing
  tool in the toolbox not very many businesses are
  using it yet. You have the chance to jump in
  first and reap the biggest rewards. Mobile is as
  new and exciting to consumers as the internet
  once was.
• The opportunity is ripe to be one of the first
  businesses to get going. Just do it. Really.

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Major Food Companies Increase Online Coupons and
Mobile Marketing

• The large major food companies have increased
  the testing and use of new tech media over the
  last 12 months. By new tech media, we mean the
  use of online coupons, website marketing, mobile
  marketing and coupons, viral marketing, and all
  forms of internet advertising including search,
  banner ads, and other forms of web advertising.

Food companies have been one of the more
consistent advertisers on traditional media like
cable television, print and Sunday newspaper
supplements. More and more they are turning to
non traditional media to test its effectiveness
in reaching their target consumers.
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Important SMS Statistics

• 95 of all text messages are read within 5
  minutes
• 97 of all e-mails are deleting without ever
  being read
• In 2010 there were 285,153,582 mobile
  subscribers in the US
• Over 82 of US Mobile subscribers paid for a SMS
  package in 2008
• 20,000,000 (17) of US households have NO
  traditional land lines and rely strictly on
  mobile devices

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• 38,600,00 text messages ads were delivered in
  2007
• 73 of cell phone users cite text messaging as
  the most important feature of their mobile
  device.
• The average mobile phone user has their device
  within arms reach for up to 22 hours per day.
• Text messaging has experienced a 450 increase
  from the 65 text messages sent or received
  monthly in 2006 to 357 in 2008

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The reasons for this increased usage are
three-fold.

• First
• There is an overwhelming concern that
  traditional media is becoming less effective. The
  increased usage of TiVo (TIVO) and other
  recording devices suggests that many viewers are
  not watching the traditional television
  commercials. The same theory applies to use of
  Sunday newspaper coupons. As more and more
  consumers are time starved they are less likely
  to use or view the advertisements and coupons
  from traditional media.

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The reasons for this increased usage are
three-fold.

• Secondly
• Traditional media are by their nature mass
  media with only minimal targeting capabilities.
  More and more companies are looking to target
  their advertising to their key demographic
  groups. It hardly makes sense to advertise baby
  food to a household that has no children. Food
  companies are looking for ways to more
  effectively spend their marketing dollars and the
  new tech media generally has better targeting
  capabilities.

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The reasons for this increased usage are
three-fold.

• Thirdly
• The new tech media tends to appeal to younger,
  more affluent consumers. These people are
  especially tough for food marketers to reach
  because of their busy lifestyles and increased
  use of new media and decreased use of traditional
  media. These consumers are also the baby boomers
  of the future, so getting them now can lead to
  many years of brand loyal purchases.

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Successful Program Examples

• There are many examples of recent successful
  programs. Kellogg's (K) Corn Pops "gotta be
  connected" used an integrated platform of website
  and mobile to promote its brand. Kraft (KFT)
  sends e-mail dinner suggestions to mobile users.
  Kroger (KR) is testing a mobile coupon for
  shoppers through its loyalty card program.
• Kroger is the owner of the Fred Meyer chain here
  in the Northwest and has, until recently, relied
  heavily on an email based loyalty rewards
  program.

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Successful Program Examples

• Online coupon sites are growing dramatically with
  more traffic and more coupon advertisers from the
  large food companies like General Mills (GIS) and
  Conagra (CAG). Smartsource.com (a subsidiary of
  News Corp. (NWS)) is thought to be the 1 online
  coupon site, but there are many others including
  coolsavings.com, couponcraze.com and redplum.com
  (a division of Valassis (VCI)).
• Our Rewards Page is a coupon site designed by
  Bullzeye and meant to be a valued added product.
  Use it to close a deal or market it at a monthly
  premium.

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Study Shows American Consumers Continue to Adopt
New Phone Features Are Increasingly Interested
in Mobile Marketing

• The Mobile Marketing Association (MMA)
• (www.mmaglobal.com) released the results of its
  Annual Global Mobile Attitude and Usage Study.
  The report spans selected markets in four
  geographic regions including United States,
  Europe, Asia Pacific and Latin America, and helps
  brands and advertisers understand the global
  habits of mobile users and their overall
  receptiveness to mobile marketing.

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Study Shows American Consumers Continue to Adopt
New Phone Features Are Increasingly Interested
in Mobile Marketing

• The studys key findings for the United States
  include
• Mobile phone usage is fully integrated into
  Americans day to day lives and transcends
  traditional voice uses. Three-quarters report
  some level of mobile phone usage and roughly half
  feel mobile phones are highly important to daily
  life.

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Study Shows American Consumers Continue to Adopt
New Phone Features Are Increasingly Interested
in Mobile Marketing

• Use of text messaging and mobile web services
  (80 20 overall) indicates consumers
  willingness to consider their mobile devices as
  more than traveling telephones.
• Mobile web usage has increased for the third year
  in a row. One-in-five reports using mobile web
  services and usage is highest among 18-24 year
  olds (37 report using mobile web to some
  degree).
• The most common mobile web activities are text
  messaging, browsing the internet, mobile search
  and visiting weather and news sites.

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The studys key findings for the United States
include

• Interest in mobile marketing is similar to that
  noted in 2007 roughly one-quarter overall are
  interested in the concept and are somewhat/very
  likely to opt-in to mobile marketing
  opportunities.
• Mobile couponing presents the best opportunity
  for mobile marketers. Additionally consumers
  express moderate interest in ringtone, wallpaper
  game downloads and receiving information about
  new products and services.

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The studys key findings for the United States
include

• African Americans and English-dominant
  Hispanics represent a strong base of mobile
  usage. Compared to Caucasians, consumers in these
  segments report heavier mobile usage for both
  voice and text messaging functions.

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Real World Results

• Planet Funk
• Results of a December 2008 text message
  campaign.
• The campaign represented 20 of Fourth Quarter
  revenue.
• There was a 91 redemption rate for mobile
  coupons.
• The campaign resulted in a 377 (ROI) Return On
  Investment.

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Real World Results

• Barak Obamas Successful
• Presidential Campaign
• It doesnt matter what your politics are, you
  dont have to like Barak Obama, or maybe you love
  him, but regardless of what camp youre in, as a
  marketer you have to be impressed with his
  effective use of integrated media-including
  mobile.

The Obama team got it. Theyve embraced digital
media like no other brand weve seen. During
their campaign, they used social networking,
email, text messaging (text HOPE to 62262),
digital media (PDFs, ringtones, videos,
wallpapers), the mobile internet (text SITE to
62262) and countless other mediums to get the
word out.
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Mobile Marketing for your Client

• Mobile Marketing turns ordinary business cards
  into a powerful marketing machine. Businesses
  simply hand out their Branded Rewards cards to
  all their customers. All of their Rewards cards
  will include their personal keyword phrase of
  their products or services i.e. SUSHI, PIZZA or
  PLUMBING etc.
• Their customers simply text their personal
  "KEYWORD" to 49798. They instantly receive a text
  message with a discount, coupon or offer. When
  their customers make this text, their cell number
  is captured in a secured SMS online admin center
  and an automated text message is sent to them
  with a special offer or coupon to come back and
  buy more products.

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Mobile Marketing for your Client

• The Rewards Cards text message marketing
  system is highly effective and targeted
  demographically to expand the market presence and
  drive traffic to their business. No matter the
  size of the company, they can become part of the
  most powerful advertising medium on the face of
  the earth.
• A business can decide to use a discount or
  special with their keyword. Whatever message they
  want their cards to convey can be accomplished by
  simply letting us know what that advertisement or
  message is. The Rewards cards will be
  professionally produced and delivered.

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Mobile Marketing Short Code

• When your client purchase any of our Mobile
  Marketing packages, they automatically receive a
  short code "Keyword" to market their products
  and services. They simply choose a KEYWORD that
  identifies their company products, services or
  campaign. Their customers and prospects then send
  a text message with their keyword to our short
  code (49798). When Mobile Marketing receives an
  incoming text message to their keyword from their
  customers, the sender's mobile number is stored
  in a database for future mobile marketing
  campaigns, and they receive the response that
  they have chosen in their SMS admin center...it's
  that simple!

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Mobile Marketing Short Code
They will be able to advertise their keyword in
all of their marketing materials, web site,
brochures etc. Their keyword is assigned to
their business exclusively and cannot be used by
any of our other advertisers. 
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Support Team

• We provide customer training and customer /
  technical support and keep you informed along
  the way.
• www.bullzeyemobile.com
• Contact
• Gary McClure
• 503-267-2149
• gary_at_bullzeyemobile.com