Social media inside the organisation

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Social media inside the organisation

• Trevor Cook
• October 2005

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Unlocking potential

• The hype is back!
• Whats different now - simple easy links /
  communication broadband lower costs mobility
• Tim Berners-Lee a read / write environment
• One day most of us will have a phone number,
  email address blog

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Features of the best intranets

• Unified, seamless user experience
• Personalisation, home page portals
• Productivity (online meetings, HR, learning)
• Unlock collective knowledge

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What can social media add?

• Participation (primarily blogs)
• Personalisation (RSS)
• Accessibility, Usability (Tags, search)
• Bottom-line - from one-way to two-way from
  information provision to conversations
  communication

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Blogs bridges to the future

• Website creation for non-geeks
• If you can email, or use a word processor you
  can blog
• WYSIWYG
• Simple CMS, no html
• Edited through browser

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Some intranet uses of blogs

• Alerts replace mass circulation emails
• Project blogs - record of decisions and actions.
  Announce current status of the project and what
  was accomplished today.
• Departmental share news across the
  organisation.
• News Employees can contribute industry or
  company news.
• Brainstorming employees in a department or on a
  team can brainstorm about strategy, process, and
  other topics.
• Customers employees can share the substance of
  customer visits or phone calls.
• Personal blogs sharing stories about work
• CEO blogs personalising relationships with
  employees

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Web 2.0 the social web

• collection of technologies - be it VoIP, Digital
  Media, XML, RSS, Google Maps whatever . that
  leverage the power of always on, high speed
  connections and treat broadband as a platform,
  and not just a pipe to connect. Om Malik

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Key social media terms

• Weblogs or blogs easy websites
• Feeds (RSS) communication between sites
• Aggregators posts in your browser
• Tags simple ways to sort material
• Social bookmarking simple way to share material
• Podcasts- audio files in feeds

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Participation 1 Create find

• Create content blogs, wikis, podcasts
• Opt in RSS feeds
• The easy view news aggregators
• Find more tags, live searching

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Participation 2 Reuse remix

• Flickr - quintessential Web 2.0 application. Its
  data and metadata is contributed by its users
  while the interface is its own.
• Del.icio.us - no data of its own. A metadata
  aggregator, for data on various sites, tagged by
  users.

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The Journey
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The pattern of adoption

• First adoptors geeks, students
• Next wave includes politics, media, academics
• Then business maybe about 10 of Fortune 500
  companies were blogging in March 2005

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Really Simple Syndication (RSS)

• Dave Winer, others, late 90s
• Maybe - single biggest change in the web,
• Sites communicate with each other
• In 2000, a handful of feeds now there are
  millions.
• Vista will include feeds

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Feeds aggregators

• Subscription, push user gets greater control
• Meet the needs of individuals (information you
  want / need)
• Easier to stay up-to-date (live notifications of
  new content)
• Bloglines, Google Reader

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Feeds make it easier
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Feeds are everywhere
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Early RSS adoptors
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What RSS users read
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Podcasts
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GMs podcasts
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Folksonomies

• simultaneously some of the best and worst in
  the organization of information. fundamentally
  chaotic, problems of imprecision and ambiguity
  ... (But they) are supremely responsive to user
  needs and vocabularies, and involve the users of
  information actively. - Adam Mathes, Graduate
  School of Library and Information Science,
  University of Illinois Urbana-?Champaign,
  December 2004

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Tags
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Wikis

• Websites that can be edited, through a browser,
  by anyone
• Uses - Project management
• Share links, information
• Examples Wikipedia, The New PR Wiki
• Benefits many hands make light work

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The benefits of search

• File systems are high maintenance few people
  have the patience for it
• The google generation - search is the way we do
  it now
• Search is far more flexible
• Blogs are easily searchable

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Moving forward

• Build slowly
• Address cultural issues
• Look for opportunities to unlock the potential
• Position blogs as supplements complements
• Recruit enthusiasts