NexGen Golfer

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NexGen Golfer

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Growing the Game of Golf, Growing the Next Generation of Golfers – PowerPoint PPT presentation

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Title: NexGen Golfer


1
NexGen Golfer
  • A Grass Roots Strategy to ReallyGrow the Game

2
NexGen Golfer
The Hard Facts
  • Number of Rounds and Golfers Continues to
    Decline
  • 3 drop between 2007( 29.5 million golfers) vs
    2008 (28.6 million golfers)
  • Total rounds played declined by 1.8, many of
    those rounds from the core golfer segment
  • Over the last two years, and for the first time
    in US history, more courses closed than opened
  • Even with the increase in course closings, most
    US golf markets are still oversupplied with golf
    by at least 50
  • The industry has done a poor job (at best) in
    retaining golfers once they enter the game and
    an even poorer job of attracting new players to
    the sport
  • Across the country, golf has become a pay to
    play school sport, eliminating the opportunity
    (or desire) to participate for many students

3
NexGen Golfer
MISSION STATEMENT The mission of NexGen is to
provide financial assistance to interscholastic
golf programs, increase the number of juniors
playing golf, and to increase the opportunities
for junior golfers to improve their game.
Growing the Game of Golf, Developing the Next
Generation of Golfers
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NexGen Golfer
NexGen is a scholastic fundraising program
focused upon
  • Raising funds for interscholastic golf programs
  • Providing programs and resources for golf
    coaches to enhance their mentoring skills
  • Introducing juniors to the game of golf, while
    providing opportunities to improve their playing
    skills
  • Providing golf courses an opportunity to promote
    their junior golf initiatives and help grow
    future customers

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NexGen Golfer
NexGen works cooperatively with local schools,
golf courses, booster clubs, merchants, and
associations to raise monies for high school golf
teams, golf coach certification, and in-school
golf Phys-Ed programs.
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NexGen Golfer
WHY IS THIS MARKET SO SPECIAL?
In the US, there are over 26 million children
attending either private or public schools,
grades 5-12
If we can attract a mere 10 of those students
to golf each year, imagine the impact on the
game for the future
And THAT market isnt shrinking!
Golf, like the measles, should be caught young,
for, if postponed to riper years, the results may
be serious P.G. Wodehouse
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NexGen Golfer
A MEANS FOR GROWTH
  • Utilize the greatest resource we have to raise
    the funding needed for growth..GOLF
  • Provide the funding necessary to support and
    enhance high school golf team programs
  • Improve the mentoring skills of those non PGA
    individuals who have the biggest direct impact on
    young golfers the high school golf coach.
  • Introduce the game as a life sport where and
    when it makes the most sense.. to kids, as part
    of the PE curriculum, during their elementary,
    middle and high school years

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NexGen Golfer
NexGen Boosters Club Card
The Primary Fundraising Vehicle is theNexGen
Boosters Club Card
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NexGen Golfer
NexGen Boosters Club Card
The Primary Fundraising Vehicle is theNexGen
Boosters Club Card
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NexGen Golfer
Finally, a GOOD reason to offer an incentive to
golfers
Unlike all the coupon books, discount cards,
e-specials, tee time companies, and golf passes,
the Nex Gen Boosters Card will
  • Directly fund a long-term industry growth
    initiative
  • Provide the funding needed to make high school
    golf self sufficient and attract new kids to join
  • Introduce the game to children in a structured
    program, providing their school the equipment and
    educational curriculum needed to keep kids
    interested and participating

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NexGen Golfer
Booster Club Card Offer and Details
Participating courses will offer (4) Plays Per
Card
Buy One Green Fee at Regular Rate, Receive One
Complimentary Green Fee
Rules Restrictions
Play excludes holidays, tournaments, outings,
league play, and any other discounted rates or
specials
Valid for 18 hole play only and member must
purchase one green fee at regular rate in effect
to redeem complimentary green fee
Valid for (1) play per Booster Club member per day
Play is valid Monday thru Friday at anytime and
on Weekends after 1pm
Motorized cart rental is required for each player
Member must call in advance and make tee time
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NexGen Golfer
How and Where are the Booster Cards Sold?
Internet (NexGen Website)
High School Golf Teams
Booster Clubs
Golf Shows
Associations
Business Partners
Golf Courses
Merchant Partners
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NexGen Golfer
Who Benefits?
High School Golf Teams
High School Golf Teams directly benefit from each
Booster Card they sell.
The Golf Team will retain 40 from the sale of
each card to fund travel, meals, equipment,
uniforms, and the coachs expenses.
The average school is projected to raise 3,000
annually in card sales
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NexGen Golfer
Who Benefits?
Golf Courses
Golf Courses both directly and indirectly benefit
from the sale of the Booster Card
The course benefits directly by retaining 20
from each card they sell to offset their cost and
help fund their own junior programs
Indirectly, they benefit from increased
incremental play and the additional 20 that will
go to a school of their choice
15
NexGen Golfer
Who Benefits?
The High School Golf Coach
Through NexGens partnership with The Spirit of
Golf Foundation, proceeds from each card sale
will go to pay for the Spirit of Golf
Certification program.
Developed by well known and respected Golf
Professional, Bill Madonna, SGF certification is
a one of a kind program. Certified by the
National Federation of High Schools, and endorsed
by the PGA, the program teaches the golf coach
the player developmental skills needed to make
them a much better coach and mentor to high
school golfers.
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NexGen Golfer
Who Benefits?
JUNIORS
Again, through NexGens partnership with The
Spirit of Golf Foundation, proceeds from card
sales will go to provide local schools with the
SGF comprehensive In-Schoolgolf physical
education program.
The SGF In-School program will provide
educators with a curriculum consisting of 15
lesson plans, each offering not only fun
content, but stretching and instructional videos
as well. As a bonus, educators will have the
assistance of a local PGA professional to work
with the class.
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NexGen Golfer
Tools for the Schools
Pictured here with golf great, Vijay Singh, The
Golf Mat, The Golf Radar, and a Hitting Net (much
larger than the one shown here), are the
cornerstone pieces of equipment the schools will
purchase, with NexGen funding, to implement the
SGF PE program.
These tools will provide digital feedback for
digital age students
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NexGen Golfer
NexGen Boosters Program
A Win For Junior Golf
A Win For Golf Courses
A Win For Golfers
A Win For Schools and the Community
A Win For The Future of Golf
19
NexGen Golfer
We Invite You to Join Us on Our Journey to
Grow the Next Generation of Golfers
Contact Information
NexGen Executive Offices721 North Galloway
StreetXenia, Ohio 45385
Main Office (937) 768-4653Cincinnati/Kentucky
(859) 240-6211Indianapolis (317)
903-6907Columbus (614) 905-0713
E-Mail info_at_nexgengolfer.comWeb
http//www.nexgengolfer.com
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