COMMUNICATING ACROSS THE GENERATIONS

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COMMUNICATING ACROSS THE GENERATIONS

• Presented by
• Leesa Wood Calvi
• Randall County
• Extension Agent
• Dawn Watson
• Deaf Smith County
• Extension Agent
• Texas AgriLife Extension Service

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Workshop Goals

• Increase knowledge and understanding of the four
  generations
• Enhance comprehension of how generational
  differences affect working styles
• Promote skills for effective intergenerational
  communication

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Generational Diversity

• Generational differences represent a critical
  aspect to workplace diversity.
• How you view generational differences is based on
  your generational perspective.

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The Matures

• Born between 1922-1946
• Also known as the veterans, seniors,
  traditionalists, silent generation
• Golden Age of Radio
• Pearl Harbor Attack
• WWII and Korean War
• HEROES John Wayne
• Jimmy Stewart

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The Baby Boomers

• Born between 1946-1964
• Also known as Boomers
• Television, Assassinations,
• Vietnam, Civil Rights Movement
• Space Race/Moon Landing
• HEROES John Jacqueline
• Kennedy and John Glenn

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The Generation Xers

• Born between 1964-1980
• Also known as Xers, Baby Busters, Post-Boomers
• Watergate, Nixon resigns
• Challenger Disaster, AIDS
• Computers MTV
• Single-parent homes Latch Key
• HEROES Michael Jordan

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The Generation Ys

• Born between 1980 and 2000
• Also known as the millennials, nexters,
  Nintendo Generation, Internet Generation
• 24 hr. Television, Podcast, Multiculturalism
• Dessert Storm, 9/11, OK City Bomb
• School Violence
• HEROES Princess Diana,
• Mother Teresa, and Tiger Woods

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How Their Times Shaped Them
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Generational Descriptors
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Generational Descriptors
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Generational Descriptors
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Generational Descriptors
Source Rocking the Ages, Smith, J. Walker and
Ann Clurman
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Generational Clash in the Workplace with
Volunteers

• Worldwide economy
• Rapid change in the workplace
• Mergers, acquisitions, consolidations, downsizing
• - Elimination of middle management
• - Seniority is only one element of promotion
• Technology

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Generations _at_ Work
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Generations _at_ Work
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Generational Values
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Generational Work
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Generational Training and Development
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Generational Motivators
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Change your behavior

• React by altering your response based on the
  generational principles you have learned
• Make a conscious decision as to what you are
  going to say, or not say, what are the most
  appropriate words to use in your response, what
  is the most appropriate way to respond

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Communicating Across the Generations

• Developed byHans Hanson and Beverly Stencel,
  Professors with the University of
  Wisconsin-Extension, Department of Community
  Resource Development
• Revised by Stencel in 2007

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References

• Generation Me by J. Twenge
• Rocking the Ages The Yankelovich Report on
  Generational Marketing by J. Smith and
• A. Clurman
• The Fourth Turning by Strauss, William, Howe
• Generations The History of Americas Future,
  1584-2069 by Strauss, William, Howe
• Cutomerize Melding Generations Customers
  Service by T. Anastasia
• When Generations Collide by L. Lancaster
• Beverly Stencil Wisconsin Cooperative
  Extension

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Contact Information

• Leesa Wood Calvi
• Texas AgriLife Extension Randall County
• 200 N. Brown Road
• Canyon, TX 79015
• 806-468-5543
• lcalvi_at_ag.tamu.edu
• Dawn Watson
• Texas AgriLife Extension Deaf Smith County
• P.O. Box 953
• Hereford, TX 79045
• 806-364-3573
• dawatson_at_ag.tamu.edu