Century 21

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Century 21 WENTWORTH FALLS
WENTWORTH FALLS, BLUE MOUNTAINS
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INTRODUCING The Directors
Think globally, act locally is a phrase usually
associated with environmental and social matters,
However at Century 21 Wentworth Falls, this idea
has been applied with unrivalled success to all
aspects and facets of the real estate industry
over the last 14 years. Bianca and Neil
Brown DIRECTORS, CENTURY 21 WENTWORTH FALLS
For over a decade, Bianca Brown and the Century
21 team have been actively selling and renting
quality property in a very specialised and
competitive local market. During this time
Bianca, Neil and the team have consistently
remained at the very forefront of real estate
practice and innovation, acting in the best
interests of individual clients and the local
community. Completely passionate about the
people and places in their local area - the
community where Bianca and Neil's family have
grown up. Principals Bianca and Neil Brown have
created a business and fostered a team of
professionals with the sole aim of bringing the
very best mix of traditional service and
contemporary innovation to the local real estate
market. Of course, no successful business is
built in isolation and the team at Century 21
Wentworth Falls knows only too well, how
interdependent community cohesion and local
business truly are.
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CENTURY 21 WENTWORTH FALLS The driving force
behind the team
Corporate profile Our business is built on trust
and the reputation for honest and reliable
service. Established in 1995, Century 21
Wentworth Falls has been recognised as one of the
top offices in New South Wales with our
salespeople achieving Centurion status, being in
the top 2 world wide. Whilst our past record has
been impressive, nothing is taken for granted. We
have a plan for the future and are constantly
re-investing in our staff and resources. Mission
statement Real Estate is far more than just
buying and selling property. It is about personal
service and commitment to our highly valued
clients. Century 21 Wentworth Falls always
provides effective advice with exacting attention
to each transaction. We also attend to all facets
in every area of marketing, sales, finance and
property management. We have created an
energetic, diverse and successful team of people
with a professional commitment to make us an
industry leader. Seller service Century 21
Wentworth Falls is a company you can trust. We
value your trust and are committed to the highest
level of service for every transaction we handle,
every sale, every auction and every property
management for every one of our clients.
Bianca and Neil Brown DIRECTORS
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INTRODUCING Bianca Brown
For over a decade, Bianca Brown and the Century
21 team have been actively selling and renting
quality property in a very specialised and
competitive local market. During this time,
Bianca and the team have consistently remained at
the very forefront of real estate practise and
innovation, acting in the best interests of
individual clients and the local community.
BIANCA BROWN Director, Century 21 Wentworth Falls
A discussion of the Blue Mountains top real
estate professionals is incomplete without
mentioning her name. A discussion of the sale of
your home is incomplete without speaking to
Bianca Brown. Having raised her family in the
Blue Mountains, Bianca brings knowledge only
experience can earn, taking the time to listen
and understand your needs whether buying or
selling. And with more than 200 million in sales
over an award-winning 13 year career know that
Bianca will present your biggest asset with the
attention it deserves, to the right buyers, for
maximum effect. Bianca is a media spokeswoman,
an industry advisor and in the top 2 in the
world for salesperson within Century 21. Industry
peers, community leaders, and an impressive list
of local and international clientele hold her
professionalism, presentation and personality in
equally high regard. Her communication is
personal, her approach honest and confidential,
her service beyond expectation. Because your
home is more than an asset Because your success
is more than important Your next move must
include Bianca Brown
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SELLING With Bianca Brown
Thank you for selecting Century 21 Wentworth
Falls to present this proposal for the marketing
of your property. Our team located in Wentworth
Falls is looking forward to working with you to
achieve the successful sale of your home.
OVER 200 MILLION IN SALES more than 13 years of
experience evidence that Bianca Brown is the
agent to trust with your biggest financial
asset. Bianca consistently leads her industry
from Rookie of the year in 1997 to a Century 21
Centurion winner and as a Century 21 Spokeswoman,
Bianca is the agent even real estate agents
choose. But you do not reach the top by
polishing trophies. Bianca has a competitive
nature, finely tuned negotiation skills and the
proven ability to maximise the value of property
consistently puts her at the top of her
field. Her drive and tenacity has sold homes to
hundreds of families her honesty and integrity
has made those families her friends. Consistently
outstanding in a market of inconsistency, Bianca
Brown accepts only the best for you. CAREER
HIGHLIGHTS INCLUDE Customer Service of the Year
1997, Rookie of the Year 1997, Centurion 1997
2007, Masters Club Life Membership 2006, 4
Platinum Sales Awards, 9 Gold Sales Awards,
......and still counting.
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TESTIMONIALS Bianca Brown
The following are some extracts from thank you
notes I am proud to have received from satisfied
vendors. I would be delighted to show you these
and other client testimonials at your leisure.
...never have I met anyone with so much energy
who is totally focused on what they do and with
such attention to detail. However, what impressed
me even more was your enthusiasm in our property
when I know you handle properties worth much,
much more. CAROLYN CLARK ...we went into it
with some trepidation initially, not sure what to
expect really and a little dubious, and ended up
really grateful to you for the professionalism
you displayed throughout the sale process, and
for your sensitivity to our feelings at leaving
our home of 30 years. We could not have asked for
anyone better to represent us and you thoroughly
deserve your ranking at the top of your
profession. NIKKI AND BOB BIRRELL ...you had
our total confidence at all times, and your ever
pleasant yet business like manner made the whole
process relatively stress free. It was very
reassuring to know you were available at any time
to discuss any query we may have had. VICTOR
NEVILL ...we really appreciated your forthright
advice, your innovative ideas and being there for
us when we needed you. PRUE AND MICHAEL
FELTON ...the best decision I made was choosing
you to sell my property. I appreciate all you
have done in getting the best price
possible. ANNE LANDRO ...thanks for the great
job in marketing and selling my home. Your
professionalism, consideration and warmth made
the process an easy one. I am very happy to have
both purchased and sold the property through you
and, as a bonus, I am delighted with the sale
price achieved. PAUL FRAZER
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MILESTONES Office awards and achievements
Bianca Brown joined Century 21 Wentworth Falls
with the vision of bringing a change to the real
estate industry never before seen through
marketing, image, technology and customer service.
96 1996
Centurion Salesperson top 2 Rookie of the
Year Customer Service of the Year 1 Silver
Award 4 Sales Awards
97 1997
98 1998
Centurion Salesperson top 2 1 Platinum Award 6
Sales Awards 2 Customer Service Awards
99 1999
Centurion Salesperson top 2 Excellence in
Marketing 2 Silver Awards 5 Sales Awards
00 2000
Centurion Salesperson top 2 2 Silver
Awards Excellence in internet Advertising 4 Sales
Awards
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Centurion Salesperson top 2 1 Gold Award 2
Silver Awards Customer Service Award 4 Sales
Awards
01 2001
Centurion Salesperson top 2 4 Gold Awards 1
Silver Award Attended International Convention 6
Sales Awards
02 2002
Centurion Salesperson top 2 1 Gold Award 3
Silver Awards Attended International Convention 5
Sales Awards
03 2003
04 2004
Centurion Salesperson top 2 3 Gold Awards 1
Silver Award Creative Copywriting Award
Century 21 New Management Gold Key for Property
Management Receptionist of the Year 4 Sales
Awards Recognition Award
05 2005
06 2006
Centurion Salesperson top 2 1 Platinum
Award Receptionist of the Year Runner Up Quality
Service Award Receptionist of the Quarter
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07 2007
Centurion Salesperson top 2 3 Platinum
Awards Gold Key for Property Management Recognitio
n Award
08 2008
Excellence in Technology Interactive Touch
Screen Quality Service Award 1 Silver Award
09 2009
the future has yet to be written. However going
on past performances you are well looked after
with the award winning staff at Century 21
Wentworth Falls.
Since joining Century 21 Australia, we have been
awarded numerous Salespeople Achievement Awards,
Quality Service Awards, Office Achievement
Awards, Property Management Awards and Centurion
Awards being top 2 Worldwide and continue to
lead the real estate industry in quality service
and technological advances
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INTRODUCING Our Wentworth Falls Team
Century 21 Wentworth Falls
Century 21 Wentworth Falls has been known as one
of the leaders in Real Estate in the Blue
Mountains for the last 14 years and for the last
10 years has been consistently winning awards for
customer service with salespeople reaching
Centurion status placing them in the top 2 of
salespeople worldwide. Keeping up to date with
selling techniques and working with a team that
is firmly committed and focused on community
activity, customer service and attention to
detail, has reaped its rewards for this agency as
it continues to go from strength to
strength. Our clients have the benefit of
personal service from staff who are caring and
attentive to your needs and have been recognised
within the Century 21 network with numerous
customer service awards. Our team is large
enough to COMPETE yet small enough to CARE! Why
not call one of our sales team to receive a
complimentary and confidential market appraisal.
We would be delighted to hear from you.
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GLOBAL NETWORK Experience the strength of dealing
with a worldwide network
The hardest thing to achieve in real estate is
the balance between the efficiency and innovation
of a large corporate firm and the freedom and
attentive nature of a boutique local business. At
Century 21 Wentworth Falls, we have spent a
decade perfecting that delicate balance. Each
and every Century 21 Wentworth Falls client
enjoys face-to-face contact with professionals
who have been hand picked for their strong local
knowledge and community mindedness. Yet, Century
21 Wentworth Falls is also a proud member of the
worldwide Century 21 network, so many clients
also enjoy the unequalled benefits of the most
recognised international brand, the strongest
network of agents and one of the most effective
and well-utilised internet services. As valued
clients of a truly international agency, you can
rest assured that information on your property is
reaching potential purchasers and returning
ex-pats from across the globe.
Independent thinking backed by the world's most
recognised real estate brand. Is this the secret
to continued success? Our clients certainly
think so.
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PRESENTATION A guide to preparing your home for
sale
When it comes to open house inspections, you can
never be too prepared! The creators of lifestyle
magazines and television shows, know that there
is an art to creating lasting first impressions
that can greatly increase the market value of
your home. At Century 21 Wentworth Falls, we know
how to create that contemporary look for the
right price. We can give you suggestions on
presentation and we can get you in touch with all
the right people - from interior decorators to a
local handyman you can trust.
At Century 21 Wentworth Falls, we know that it
simply is not sufficient to rely on old open
house tricks like the fresh pot of coffee on
inspection day to win over prospective
purchasers. Give the buyer some credit. What
really matters in open house inspections is the
buyers imagination. The best strategy is to
present a home that buyers can easily imagine
themselves living in. We suggest removing
anything that will hinder that imaginative
process. In practical terms, this means
maintenance and more maintenance. Remove clutter,
take care of peeling paint, fingerprints and
carpet stains. Clean up the lawns and gutters.
Infuse your garden beds with vibrant
colour. Move and store old furniture and
investigate the possibility of hiring modern
furnishings, or classical furnishings to suit
your homes style. Give pets and small children a
holiday on open day. And above all, keep your
home looking and feeling comfortable more than
lived in. Neutral more than unusual. Remember,
the first step in preparing for open day is a
phone call to your Century 21 Wentworth Falls
agent. Our team members are experts in this field
and will help you through each and every step of
the way. It is our business to realise the best
possible price for your property and presentation
is a key strategy in achieving this outcome. So
speak to us and we will point you in the right
direction.
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INTERNET Harnessing technology to sell your home
A strategic approach to the internet gives
Century 21 the most effective worldwide marketing
strength. By its nature, the internet is a very
big place - especially if you are looking for a
home to rent. So, it follows that if you are
leasing your home, it is simply not enough to
post an advertisement on any old website and wait
for the right people to stumble across it. They
might never find it, or in the exhausting search,
they might give up before they do.
That's why the team at Century 21 Wentworth Falls
takes a strategic approach to internet marketing.
Every Internet advertisement we place has been
carefully positioned to maximise your access to
the most consistent net traffic and the largest
volume of real estate hit rates. By combining
placements in a number of proven real estate
sites, as well as our own national and
international sites, we ensure that your home is
seen by the greatest number of potential an
increasingly large number of whom are seeking
property from interstate or overseas. Where you
can find our internet advertised
properties www.century21.com.au/wentworthfalls w
ww.century21.com.au www.realestate.com.au www.doma
in.com.au www.homesguide.com.au www.homehound.com.
au
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SELLER Login
Century 21 Australia has a unique website, the 24
hour sales consultant, known as Seller Login.
Seller Login offers 24 hour access and details of
every step taken by the office in the marketing
of your home and can be accessed at any time from
anywhere. Seller Login is accessible via the
Century 21 Wentworth Falls website using a
designated username and password. Vendors are
able to access a range of information and
feedback split into two categories Office
Feedback and Property Inspection
Details. Vendors are also able to monitor the
number of hits their listing has received on
the web. The service is not intended as a
replacement of traditional sales consultants,
merely an added service for vendors, to improve
service and assist in the selling of a property.
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PHOTOGRAPHY Marketing your property
If a picture is worth a thousand words then a
superior quality photograph speaks volumes in
your terms of attracting potential buyers for
your property. At Century 21 Wentworth Falls we
understand the importance of using high quality
pictorial images in the marketing of your home.
Many prospective buyers now use the internet as
their first approach to buying a property. It is
therefore essential to attract their eye when
scanning properties. Our photographer produces
bright, high quality images that enhance the
presentation of your property. Using digital
images our photographer can download and enhance
your photos on-site for your immediate viewing
and approval. We can also provide 360 degree
virtual tours as well.
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BROCHURES FLOOR PLANS Marketing your property
Floor Plans
Each and every marketing initiative and
innovation undertaken by the Century 21 team is
carefully considered for its benefit to buyers
and sellers alike. That is why every brochure we
produce includes a detailed floor plan diagram on
the reverse. With potential buyers in your area
often inspecting several properties for sale on
the same day, we believe it is crucial to keep
the particulars of your property fresh in their
minds for as long as possible. The intention or
our floor plan brochures is to give potential
buyers instant access to the relevant details and
information regarding your own particular home.
By having clear and concise floor plan diagrams
at their fingertips, buyers can return to your
home long after they have left the open house
inspection!
Brochures
Quality brochures are an important part of any
real estate marketing campaign, and our brochures
are amongst the very best in Sydney, certainly
amongst the most outstanding property brochures
in The Blue Mountains. Our team of experienced
sales staff and marketing consultants will work
with you to create the highest quality material
in any shape, size or format you choose. Our
standard brochures have been refined over time to
provide affordable, beautifully presented
material that is both eye-catching and
informative with crisp, clean photography and
easy-to-read copy specifically compiled to show
your property in the very best possible light.
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HOMESGUIDE MAGAZINE Marketing your property
Homesguide is the major magazine distributed
throughout the Nepean, Blue Mountains and Central
West.
It is an effective marketing tool that is
circulated throughout the Nepean, Blue Mountains
and Central West areas, ensuring that the maximum
number of potential buyers know about your
property. With its eye catching cover and
up-to-the minute design it stands out from other
property magazines. With special features
including editorials on the Blue Mountains and
heart warming recipes, this magazine is more a
coffee table book, therefore prolonging the shelf
life of your property in the buyers
minds. 15,000 copies are distributed across the
Nepean, Blue Mountains and Central West every
month. It is also displayed strategically in
every local shopping centre and at our office
location.
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ADVERTISING Blue Mountains Gazette
Full, half quarter page Getting noticed in a
world full of publications is always a difficult
task. Attempting to effectively market a property
in the crowded and highly competitive Blue
Mountains marketplace - this is even harder
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WINDOW CARDS Marketing Your Property
When it comes to effective communication,
simplicity is the key. Clarity, conciseness and
precision are the keywords for getting your
message across to prospective buyers. At Century
21 Wentworth Falls we use these principles to
good effect in designing a range of window
advertising, targeting the specifics of your
property.
Like our signboards, our exceptional window
display advertisements continue to be one of the
most effective marketing strategies in the
process of finding buyers for your property. Put
simply, our window works! And for good reason.
Featuring state-of-the-art streamlined design
complemented with a compact and clear layout, our
window is truly high-tech. The inclusion of a
106 cm interactive touch screen allow access to
your property 24/7 and is the first of its kind
in the Blue Mountains. Buyers can visit your
property after hours and leave their details of
any properties that interest them through email
facilities incorporated in the interactive touch
screen. By night, they are illuminated, giving a
bright, clear image to ensure property details
are easy to read and helping to turn casual home
browsers into prospective buyers. In effect, our
windows offer 24-hour sales benefit for your
property and at no extra cost to you! With
unrivalled frontage to the busy highway of The
Blue Mountains, our window displays maximise the
chance of your property being noticed by local
pedestrian traffic and serious buyers.
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SIGNBOARDS Marketing Your Property
When you list your property with us, you are
backed by an internationally recognised real
estate corporation. The Century 21 signboard,
displayed on thousands of properties throughout
Australia and the world, is an instantly
recognisable and familiar symbol of success in
real estate marketing.
This means that prospective buyers are already
assured they will be dealing with a reputable and
successful company. Added to this is the comfort
of knowing they will receive the benefits of
specialised area expertise that can only be
afforded by a team with such longstanding local
experience as ours at Century 21 Wentworth Falls.
Our buyer inquiry response from our signs
indicates that the buyer is already sold on your
style of home, location and benefits offered. In
other words, you are already on the way to
achieving a successful result. Our pictorial
signboards use a digital colour photograph of
your property ensuring a bright, clear picture
that is both eye catching and memorable.
Professionally written, using a clean layout, our
signboards immediately convey the most important
aspects of a property with inspection
details. We tailor our signboard package to suit
your particular requirements to provide you, the
client with the benefit of a 24-hour sales tool,
attracting and informing potential buyers.
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OPEN HOUSE How the process works
Our open houses offer the buyers the benefit of
viewing a property at a specified time. Your home
will be advertised as open for 30 minutes however
there will be somebody available to stay longer
to ensure interested buyers get the time required
to make their decision.
Open house creates energy and excitement. Selecte
d open time on the hour 11.00am, 12 noon, 1.00pm,
2.00pm or 3.00pm or a twilight viewing. Provide
buyers with a Homesgiude magazine, a brochure,
floor plan and a summary of the features of your
property. Leave a brief note after the open home
giving you feedback, followed by a call later in
the day. Buyers will be followed up and feedback
given to you by Monday night. Also available on
seller login. Full written report sent to you
weekly. All offers submitted to you for
consideration.
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BUYER PYRAMID Pricing positioning in the market
This is a Pricing Pyramid To complete this
pyramid, please fill out the Market Value of your
home and add/subtract as indicated. If you do not
know the Market Value of your home, please
contact Bianca Brown on 0414 574 049 or at
wentworthfalls_at_bigpond.com I will be happy to
provide you with a NO OBLIGATION Comparable
Market Analysis of your home.
ASKING PRICE IN RELATION TO MARKET VALUE
OF POTENTIAL BUYERS WHO WILL LOOK AT PROPERTY
15
10
10
30
60
Market Value
-10
75
-15
90
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METHOD OF SALE Private treaty or auction- Which
one is best for your property?

• Auction
• Selling property at auction has never been more
  popular than it is today, and not simply because
  it is the best way to achieve top market value in
  highly sought after areas such as Wentworth
  Falls. Auction is also a fast and highly
  efficient method of sale that gives you, the
  Vendor much greater control over all aspects of
  the selling process-from marketing budgets to
  open inspections and contractual procedures. This
  increased level of control ensures that you
  retain greater peace of mind during what is one
  of the most important stages in your life. The
  Century 21 Wentworth Falls team has effectively
  streamlined the auction process to maximise
  choice for the vendor and to ensure the very best
  possible result on auction day by tailoring each
  campaign to suit your individual home and your
  own specific needs. points to remember.
• To put it simply, there are some very important
  reasons why auction is the preferred way to sell
  in your area. At a glance they are
• Greater control over the sale
• A fixed marketing budget
• A definite time frame for open house inspections
• Maximum exposure to the market
• A contract for sale to suit your own personal
  terms,
• not the buyers
• A sale method specifically geared towards
  exceeding the asking price, which you and only
  you can set
• A selling atmosphere built on urgency and
  competition
• A secure sale on the assigned auction date
• Choice of In Rooms and On Site auctions
• If any one of these important points are
  important to you, then auction is the method of
  sale most likely to achieve the results you
  desire.

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METHOD OF SALE Private treaty or auction- Which
one is best for your property?
Private Treaty While we certainly do encourage
selling by auction for the reasons previously
stated, we also recognise that auction is by no
means the best way to sell in all situations. To
ensure that each and every client receives the
service and results they deserve, the Century 21
Wentworth Falls team remain adept at selling
property using all methods, including traditional
Private Treaty. Sale by private treaty may be
less dramatic in a sense, than auction, but it
does have its own inherent benefits to the
seller. They include Ample time to consider
any offers on your property. The sale of your
home is not restricted by time and may continue
indefinitely, which is ideal for those who are in
no hurry to move. Potential purchasers make
offers in relation to your asking price.
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SUPPORTING The Community
Wentworth Falls Country Club (Major Sponsor) Blue
Mountains Grammar School Rugby (Major
Sponsor) Wentworth Falls Football Club (Major
Sponsor) Tumour Terminators Variety Club
Bianca Brown is a much sought after Charity
Auctioneer and can be booked for any charity
auction your organisation is hosting. Please
contact Bianca Brown on 4757 3544
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10 Page Ave, WENTWORTH FALLS 561,000
95 Albert Rd, BULLABURRA 590,000
156 Henderson Rd, WENTWORTH FALLS 710,000
19 Blaxland Rd, WENTWORTH FALLS 683,000
15 Anderson Ave, BULLABURRA 523,000
13 Evergreen Cl, WENTWORTH FALLS 652,000
110A Waratah Rd, WENTWORTH FALLS 585,000
61 Falls Rd, WENTWORTH FALLS 725,000
27 Duperry St, WENTWORTH FALLS 550,000
9 Souter Ave, WENTWORTH FALLS 670,000
7 Station St, WENTWORTH FALLS 750,000
49 Toulon Ave, WENTWORTH FALLS 565,000
RECENT PROPERTIES SOLD BY
Whether you are buying or selling, or just want
to consider your options, we can help. Call
Century 21 Wentworth Falls about our current
listings or for an appraisal of your home.
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WENTWORTH FALLS Sales Management Team
Mission Statement Real Estate is far more than
just buying, selling or leasing property. It is
about personal service and commitment to our
highly valued clients. Century 21 Wentworth Falls
always provides effective advice with exacting
attention to each transaction. We also attend to
all of the facets in every area of marketing,
sales, finance and property management. We have
created an energetic, diverse and successful team
of people with a professional commitment to make
us an industry leader.
Neil Brown 0414 865 838
Bianca Brown 0414 574 049
Carolyn Howarth 0438 277 216
Leonie Cossey 0400 049 471
Client service Century 21 Wentworth Falls is a
company you can trust. We value your trust and
are committed to the highest level of service for
every transaction we handle, every sale, every
auction and every property management for
everyone of our clients.
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CENTURY 21 WENTWORTH FALLS 199 GREAT WESTERN
HIGHWAY WENTWORTH FALLS Phone 02 4757
3544 Fax [phone] Email wentworthfalls_at_centu
ry21.com.au Web www.century21.com.au/wentworthfal
ls