VI CEI Summit Economic Forum Tourism in Montenegro

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VI CEI Summit Economic Forum Tourism in
Montenegro

WARSAW, November 19, 2003
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Ulcinj Becici Budva St. Stefan Kotor H. Nov
i
abljak
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Montenegros Potentials

•  
• - attractive Mediterranean destination
• - the coastal sceneries and beaches -
• almost 300 km long, more than 30 km
• sandy beaches, Boka Kotorska bay
• - the mountains, forests, four national
  parks
  
• - numerous lakes, rivers, canyons
• - Scutari Lake
• - the witnesses of numerous cultures
• - three climatic zones

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• At isolation period 1991 1999
• - Absence from the foreign markets
• - Overnights (total) decreased 3 times
• - Foreign overnights decreased 10 times
• - all the other tourist parameters were going
  down
  
• Results for year 2003 (first nine months)
• - Almost 600,000 tourists (16,9 more than
  2002)
  
• - 4 million overnights (9 more)
• - Foreign tourists are coming back
• - Revenue has been increasing ( 145mio.,
  6,5
  
• more)

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Tourism in Montenegro

• Master Plan Development strategy until 2020
• (DEG - Government of Montenegro)
• Legal and institutional framework
• Privatization
• Plans for the next season

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Master Plan - Objectives

• New jobs in all areas
• (hotel and catering industry, agriculture,
• construction industry, tertiary industry)
• Increase of the national income and
• new professional prospects
• (extension of the tourist season,
• higher wages and salaries in the medium term)
• Protection and permanent development of all
  potentials
  
• (protection of the scenery, of fauna and flora,
• of the Montenegrin cultures)
• A strong position in international
• competition over the long run
• (competivite price-service relation,
• market orientation and independent image)
• High-quality and varied holiday offers
• (abandoning monostructure and replaceing it
• with diversification and specialization)
•  

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Goals

• Overnights, in 000 1985/86 2001
  2010 2020
  
• Western Europe 2,700 70
  4,200 10,100
  
• Southeastern Europe 7,100 4,300
  6,300 7,500
  
• Eastern Europe 600 160
  900 3,400
  
• Total 10,400 5,530
  11,400 21,000
  
• Accommodation 2001 2010
  2020 Trend
  
• capacities, in 000
• Hotels 26 50 100 up
• Private rooms 20 50 50
  up
  
• Camping sites 18 15
  10 down
  
• Cottages 90 95 110
  up
  
• Other 30 15 10
  down
  
• Total 184 225 280
• Total turnover in 2010 550 mil.eur. in 2020 1.2
  bill. eur.
  

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Immediate Programs

• Image, new marketing concept
• Standards for hotels, camping sites private
  rooms
  
• Staff education and advanced training
• Protection and improvement sets

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• Short-term
• Regional concepts for Ulcinj/Lake Scutari
• Boka Kotorska
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• Central airport of Podgorica
• Sozina tunnel
•  

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• . Medium Long Term
• New orientation and creation of the
• offer
• Protection and permanent development of
•   all potentials
• High-quality and varied holiday offers
  (diversification specialization)

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• Privatization Process
• Tender privatization has been implementing
  (current tender for six hotels at the coast line
  opened till December 5)
  
• Possibility to buy controling stake of hotel
  companies, as well as a single hotel as an asset
  sale
  
• Joint venture, Management Contracts, Long Term
  Lease
  

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• Summary
• New strategic research
• Master plan, marketing concept, legal framework
• Projects in the areas of
• Infrastructure, education and advanced training,
  institutions
  
• Hotel infrastructure
• Privatization process and new investments
• For any further informations you can be informed
  on following web sites
  
• www.visit-montenegro.cg.yu
• www.mturizma.cg.yu
• www.agencijacg.org
• www.savjet.org

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• Thank you for
• your kind attention