What is Marketing?

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What is Marketing?
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Definition
Develop Promote Distribute Products
Marketing is the process of developing,
promoting, and distributing products in order to
satisfy customers' needs and wants.
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The Four P's of Marketing
What do we learn in Marketing?

• Product
• Price
• Place
• Promotion

For Sale!
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What Are Products?
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Products Are
The promotion of
Ideas
Goods
Services
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Products Are
Goods Ideas Services
Car Internet Hospital
Food Training TV Repair
Clothes Computers Auto Mechanics
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Product
Determining a TARGET market. Creating a PRODUCT
design. Evaluating QUALITY/QUANTITY Establishing
GUARANTEES or WARRANTIES.
Any goods, services, or ideas that we wish to
sell.
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Price
Determine a dollar amount at which we can sell
the product. What must you charge in order to
make a profit?

• Costs to keep in mind
• Production
• Wholesale/Resale
• Compare to Competition
• Profit Margin
• Value

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Place
Distribution is getting the right product to the
proper place at the correct time, in the correct
amount, and in the right condition.
For Example You dont want snow shoes and heavy
jackets delivered to a a service station in
Peoria, Arizona.
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Promotion

• Packaging
• Advertising
• Personal Selling
• Sales Promotions Coupons, Discounts

Making potential customers aware of a product in
a positive way so they will want to buy it.
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Marketing-Hot Shot Style!
Business Marketing Information Customers
Stations Competitors Research and
Development (shows up later in the game)
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Hot Shots Marketing Campaigns
Choose from four different types of
marketing/advertising campaigns!
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Print Campaign
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Barker Campaign
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Sky Campaign
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TV Commercial
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Marketing Campaign Summary
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Information
News Archives Tab
This tab allows you to view the current and
previous news events.
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Information
Biz Points Tab
This tab explains how to earn biz points, and
shows how youve earned current biz points.
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Customers Needs
This tab shows the current needs of the customers.
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Customers Served
This tab allows you to view the number of
customers you have served.
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Customers Lost
This tab shows how many customers you have lost
because you failed to serve them.
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STATIONS
Add Station Tab
This tab shows each station available and the
cost to rent it.
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STATIONS
Status Tab
This tab shows which stations you are currently
renting and offers to switch to a station that is
in demand.
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STATIONS
Pricing Tab
This tab displays the current price customers are
paying for services and allows you to adjust your
prices.
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STATIONS
Services Tab
This tab allows you to see what stations you are
currently operating.
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STATIONS
Customer Log
If you click on the station during the game you
can see a log of customer activity as well as
costs, earnings, and net balance for each station
you choose.
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Competitors
See how you rate with the other businesses in
town.
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Research and Development
By doing research and development you can create
new types of stations for use in your business
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Using the Hot Shot Buttons

• Check your buttons regularly to keep up with your
  customers changing needs.
• Time stops any time you select a button.
• Change stations as often as you need to keep up
  with current demands.
• Watch and listen to news flashes and respond to
  them as needed.

Good Luck Hot Shot!
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Advertising Customer Service E-Commerce Entreprene
ur Fashion Merchandising Financial Services Food
Marketing
Hospitality Marketing Importing/Exporting Internat
ional Marketing Marketing Research Product
Management Professional Sales Public Relations
Examples of Careers in Marketing
Real Estate Restaurant Management Sales
Management Service Marketing Sports
Marketing Travel/Tourism Marketing