Personal Ads

1
Personal Ads Planning
Name PID
2
Target Market

• Region or Country

• Target Market (Company or School)

• Criteria (Why?)

3
SW Analysis of Myself

• Strength

• Weakness

• My Unique Selling Points (USP)

• USP is something which differentiates myself from
  others and makes me attractive to potential
• market (company or school)

4
Marketing Objectives
5
Communication Strategy

• Communication Objective

• Budget rationale

6
Communication Strategy

• Promotion Mix (Ad, PR, Sales Promotion and
  Direct Sales)
• Rationale

• Media Mix (TV, Radio, Magazine, Newspaper,
  Outdoor
• and others) Rationale

7
Communication Strategy

• Message (Copy, Visual) Rationale

Show your creativity attach your ad.