Passion Zone

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Passion Zone

• Fraser Green, CFRE
• Principal, FLA Group
• fraser_at_flagroup.ca

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So, what do Harvey Milkand I have in common?
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Why did we cometo this work?

• All the right reasons
• To do good
• To find meaning
• To feel good about ourselves
• To look forward to going to work in the morning
• What my dad said

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What do outsiderssay to me?

• Ooohh, you do that?
• Thats soooo cool!
• Id love to do that
• Ive always thought about.
• Do you think theyd consider someone like me?
• Frasers midlife job placement service

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What do I see and hear?

• Language of dysfunction
• Im overworked
• Im stressed
• My boss sucks
• My board doesnt
• get it
• Gerbils on the treadmill

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So, why are we herethis morning?

• To get back that lovin feelin
• To find out how
• To rediscover
• To rekindle passions flame
• To get our mojo back

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Why does it matter?

• It matters to you
• because youll
• be happier.

• It matters to
• your donors because
• this is what they
• truly desire.
• (Environics)

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What is passion anyway?

• Oxford describes as strong enthusiasm
• A bit weak?
• an emotional state in which we feel the
  excitement and rush of experiencing that which
  makes us feel were at our best

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Ration your passion?

• I dont think so!
• How could there possibly
• be too much?

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Passion and love

• Do they mean the same thing?
• Zachary Benedict convinced me not
• We love those who can love us back
• Were passionate about that which cant

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Ten tools to fuel passion

• Make a list and check it twice
• Connect the real you and what you do
• Turn on the emotional ignition
• Make it personal
• Connect at beliefs

• 6. Squeeze sensory triggers
• 7. Focus on cause
• 8. Exercise the elegance of pure simplicity
• 9. Surround yourself with sneezers
• 10. Tell kickass stories

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1. Make a list and check it twice

• What are you passionate about?
• My list music, outdoors, movement, people,
  learning teaching
• My church
• Think back to childhood

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• Did I mention
• that Im
• passionate
• about music?

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Todays challenge

• Make passion your networking tool.
• Ask people you meet.
• And be ready to answer the question
• what are you passionate about?

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2. Connect the real you and what you do

• What is the strongest link you can build between
  your true passions and the work you do?
• My Robin Hood complex
• My crank gets turned by closing the have/have-not
  gap, organizing in common cause people reaching
  their potential
• Larry at Plenty too bad

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Passion Challenge

• Get your my connection story ready.
• Be able to tell it next week.
• Share it with me!!
• fraser_at_flagroup.ca

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3. Turn on the emotional ignition

• Human beings are primarily emotional animals
• The emotional giving trigger is followed by
  reason
• Show emotion to donors
• Find emotion in donors
• Most fundraisers dont go there nearly enough
• Overcome your fear

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• People will forget what you say.
• People will forget what you do.
• People will never forget
• how you make them feel.
• Maya Angelou

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Passion challenge

• By the end of May, decide on three
• Ways that you will incorporate
• more emotion into the work you do.
• fraser_at_flagroup.ca

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4. Make it personal

• People give to people
• People are emotional
• Connect you your donor to the cause
• CARE packages 1946
• Susan Doyles kidney
• Lunch with Malcolm Berry

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Passion challenge

• This month, create your own story.
• Im connected to (cause) because..
• Breast cancer, learning disabilities,
• violence against women, poverty
• fraser_at_flagroup.ca

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5. Connect at beliefs

• What God said to Neal
• What do you believe? About yourself? About
  others? About the world?
• Changing behaviours involves changing beliefs
• Church basement on Elgin
• Search for those who share beliefs its easier!

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Passion challenge

• Do a belief inventory for your
• organization and send it to me.
• If you dont have one, create one.
• fraser_at_flagroup.ca

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6. Squeeze sensory triggers

• Its simple we input and associate - through
  our senses
• Sight bald eagle skiing
• Sound CHF babys cry
• Smell Hillel Lodge
• Touch Wilbert Keon
• Taste food bank/childs face
• Messiah and Christmas
• Quiz which is most powerful?

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Passion challenge

• Incorporate at least two
• senses into your storytelling.
• Use them to tell stories.
• fraser_at_flagroup.ca

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7. Focus on the cause

• This man made Clinton President
• Riess Trout think outside-in
• My favourite maxim?
• The emotion lies within the cause
• Simple fact Your donor cares a lot more about
  your cause than she cares about your
  organization.
• Use the 6040 tool (at least!)

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Passion challenge

• Do a 6040 inventory newsletters,
• mail copy, web site, annual report.
• Write something anything thats
• focused more deeply on the cause.
• fraser_at_flagroup.ca

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8. Exercise simplicity

• Thomas Jeffersons letter
• Remember, outside-in (your donors dont live in
  your world)
• NGOs learn un-CIDA-speak
• Writing the chapter for Tony Myers grade 8
  and youre the prime audience!

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Passion Challenge

• Write your organizations case on a page
• Shorten the page to a paragraph
• Shorten the paragraph to a sentence
• Shorten the sentence to a phrase
• Shorten the phrase to a word (the one youd like
  to own!)
• fraser_at_flagroup.ca

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9. Surround yourselfwith sneezers

• Passion can be leveraged
• Tipping Point and pizza joint
• Nike on the schoolyard
• Critical for young cohorts
• Roger Craver Gen X
• DonorTrends missionaries
• Sneezers will fuel your passion cuz theyre just
  fun to be around!

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Passion challenge

• By Labour Day, recruit six sneezers.
• Give em something to sneeze about.
• (no dollar quota or anything like that)
• Have an encouragement plan.
• Follow up.
• fraser_at_flagroup.ca

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10. Tell kickass stories

• Rory and J.R.R. Tolkien
• Jesus and Shakespeare
• Stories win over facts every time
• Emotional, engaging, involving
• Think of your Sunday call to mom
• If you do one thing hone your storytelling
  skills this summer

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• Humans are not ideally set up to understand
  logic
• they are ideally set up to understand stories.
• Cognitive scientist Roger C. Schank
• The story from Rumplestiltskin to War and
  Peace is one of the basic tools of the human
  mind for the purpose of understanding. There have
  been great societies that did not use the wheel,
  but there have been no societies that did not
  tell stories.
• Novelist Ursula K. Le Guin

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Passion challenge

• Write a story. About your cause and organization.
  A donor. A recipient.
• Any length. Send it to me by June 30.
• Prize all five books in this years club.
• fraser_at_flagroup.ca

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Tommy would tell me tell em what you just
told em

• Make your own passion list
• Connect the real you and what you do
• Turn on the emotional ignition
• Make it personal
• Connect at beliefs

• 6. Squeeze sensory triggers
• 7. Focus on cause
• 8. Exercise the elegance of pure simplicity
• 9. Surround yourself with sneezers
• 10. Tell kickass stories

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So please

• Look for it - use it
• Fuel it in yourself and others
• Its one of the best investments
• you can make
• Make your work more worth doing
• and your life more worth living

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My favourite flick of 2008

• My name is Fraser Green and Im here to recruit
  you to the Passion Cause
• Send me your stuff
• You might get famous!
• fraser_at_flagroup.ca

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Business cards for copies please specify email
or postal.

• Thank you for
• letting me vent!
• fraser_at_flagroup.ca