PR in a connected world

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Interactive PR

• Harnessing Power
• of the Web
• to Shape and Enhance
• Brands/Reputations

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E-Branding and Interactive PRThe Backdrop

• 93 of U.S. news organizations use Internet
  daily for news gathering
• 83 of U.S. newspapers have on-line publications
  -- 80 will have dedicated on-line news staffs by
  2002
• 20 of U.S. consumers use Internet as primary
  news source -- up form 2 in 1997
• Consumer consumption of print media expected to
  decrease up to 30 by 2003
• More than a third of the publications with web
  sites allow the web to scoop the print product

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E-Branding and Interactive PRNew Opportunities

• Enables companies to target audiences directly
  and circumvent editors and journalists using the
  new media to transcend the translators
• Combines attributes of both print and broadcast
  media, merging traditional direct marketing,
  public relations and the Internet.
• Increasing influx of new content, new public
  forums, new publications and continuous advance
  of developing technologies have resulted in new
  outlets, new messages, new audiences and most
  significantly, new ways to communicate

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E-Branding and Interactive PRNew Opportunities

• Important news events can now be buttressed
  online by live events
• commentary from journalists in the field
• sound and picture updates
• message boards and live chat
• instant polls
• downloadable sound
• video and photo galleries
• e-mail capabilities targeted directly to
  newsmakers and journalists

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E-Branding and Interactive PRNew Services
New Emerging

• Trademark Infringement
• Web Monitoring
• Crisis Management
• CyberSleuthing

• Media Targeting
• Webcasting
• Audiocasting
• Virtual Presentations
• Live Chat
• CyberMedia Tours
• Multimedia Web Releases
• Virtual Press Rooms

• Announcement Campaigns
• Search Engine Enhancements
• Online Surveys
• Internet Research
• Online Promotions
• Special Events

• Audience Circulation
• Traffic Sales Measurement

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E-Branding and Interactive PRat Work
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Web Broadcasting
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Live Web Chat
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MultiMedia Releases
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Virtual Press Rooms