Title: Trinity
1Keys To Developing a Global Operating Model
February 2007
2Agenda
- Introduction Transaction Details
- Case Studies
- BPO Solution Stack
- Offshoring Critical Success Factors
- BPO Vendor Critical Success Factors
- The Way Forward
- Appendix
- Globalization and Outsourcing Facts
3African Proverb
Every morning in Africa, a gazelle wakes up. It
knows it must run faster than the fastest lion or
it will be killed. Every morning a lion wakes
up. It knows it must run faster than the slowest
gazelle or it will starve to death. It doesnt
matter whether you are the lion or the
gazelle. When the sun comes up, you had better
start running.
4Introduction
WNS Global Services is the leading provider of
vertically-focused offshore business process
outsourcing solutions, managing and operating
business processes for leading global
organizations
- How we deliver the global operating model
- Vertical domain expertise
- Over 10 years in the industry
- Deploy technology solutions in support of BPO
- Proven, scalable processes and infrastructure
- 10,500 associates over 4,000 of which run end to
end processes - 8 delivery centers over 100 customers 350
processes - Transact over 10 billion of payables for our
clients every month - Manage more than 12 million customer interactions
per year - Transform data collection and analytics processes
by reducing costs up to 40 and continuously
improving quality
WNS acquired Tucson based Trinity Partners in
November 2005 Trinity Partners was the BPO and
IT solutions delivery expert to the US Mortgage
Banking clients, delivering solutions to lenders,
investors, servicers and lender service providers.
5Case Study 1 End-to-End Mortgage Processing
Client Profile
Scope of Work
- Top-15 US Wholesale Mortgage Lender (over 45,000
loans originated per quarter)
- Loan Document Indexing
- Shipping Data Entry and Validation (Investor
Delivery) - Final HUD 1 (Document Follow-up)
- Post Closing, Closing
- Customer Service Help Desk
- Broker Approval
- International Accounting - Accounts
Reconciliation - Policy Audits
- Risk Management (Loss Mitigation) - SSN
Verification - Asset Grading (Underwriting)
- International Accounting - Accounts Payable
- Assignment of Loans
- Rate Quotes, Locks, Extensions
- Pay History Reconciliation
- Purchase Clearing, Purchase Advisory
Client Challenge
- Rapid growth, wants to manage expansion
- Unable to focus on strategic imperatives
- Time to market challenges
- Cost management
Program Characteristics
- Executing domain specific processes (gt 25)
across value chain transaction and contact
center - Executed strategy phase to develop prioritized of
offshore roadmap - Embraced outsourcing as part of business strategy
Consumer/Economic Benefits
Client Benefits
- Multiple products support for consumers and
better rates - Faster loan closing/funding turn-around time
- Available capital for expansion and investment in
the US
- Improved relationships with constituents
- Reduced processing costs by up to 50
- Decrease in processing time higher loan
velocity - Enabled focus on core competencies and tripled
volumes and growth in 3 years
6Case Study 2 Loan boarding and due diligence
Client Profile
WNS Scope of Work
- Loan document indexing
- Data extraction and loan boarding Due diligence
and Servicing data - Loan Audits Quality control
- Credit Underwriting
- Alt-A, non-prime mortgage investor and servicer
Challenges
- Rapidly increasing volumes
- Inefficient partners
- High cost base for required skills
- Wants more control of its operations
Program Characteristics and Benefits
- Licensed indexing platform onshore
- SLAs structured with incentives and penalties
- Reduced processing costs by up to 50
- Improved quality of loan files
- Decrease in processing time higher loan
velocity - Enhanced capacity management
7BPO Solution Stack
- BPO solution stack can (should) be categorized
into four broad areas - Strategy consulting services that enable an
organization to create an offshoring strategy and
roadmap. - Business Process Outsourcing (BPO) services that
are vertical domain specific and include - Transaction Processing
- Contact Center Services scripted and unscripted
processes - Information Technology delivery as stand-alone
services and in support of BPO solutions - IT delivery team across multiple disciplines
- Solution Platforms that can be sold as
stand-alone products
Services and Solution Categories
ENVISION TO EXCEL
BUSINESS PROCESS OUTSOURCING
SOLUTION PLATFORMS
- Vertical and Domain Specific Processes
- Offshoring Assessment
- Redesign Optimization
- Transition Optimize
- Stand-alone solutions
- Coupling of IT and BPO
INFORMATION TECHNOLOGY DELIVERY
- Enterprise Application Design Implementation
- Application Maintenance Support
8BPO Solution Stack Mortgage BPO Example
Services and Solution Categories
ENVISION TO EXCEL
BUSINESS PROCESS OUTSOURCING
SOLUTION PLATFORMS
- Lender Services
- Loan Administration
- Loan Origination
- Contact Center
- Offshoring Assessment
- Redesign Optimization
- Transition Optimize
- Digital Loan Management
- Lead Generation
- Document Follow-up
INFORMATION TECHNOLOGY DELIVERY
- Enterprise Application Design Implementation
- Application Maintenance Support
- Advantages of solution stack
- End-to-End solution for the client
- Multiple and Alternative sources of revenue for
the company - Multiple partnership alternatives e.g. technology
vendors - Ability to move to Transaction based pricing
- Convergence of Information Technology and BPO
into meaningful industry platforms - Intellectual Property (IP) creation for company
- Diversification of business
9Offshoring Critical Success Factors
Critical success factors for managing and
maintaining a competitive and efficient offshore
outsourcing operation
- Ensure the Partnership Model with the offshore
center(s), whether outsourced or captive, is in
line with the strategic objectives of the firm - Select the partner that understands your
priorities - Strategic Risk Management Financial
Operational - Do not treat India (or other geographic
locations) as a black box, but as an extension
of your business - Program Governance is clearly defined, supported
by senior Executive Sponsorship - Buy-in for the program is at all levels of the
organization - Program Management Office leverages a
cross-functional, disciplined approach - The Migration strategy is clear and measurable
- Rapid transition times are achieved if your
partner understands your business - Leads to faster ROI
- Measurement analysis is in the DNA of the
delivery partner - Dont just measure outputs, you need to
understand the outcomes to make the right
business decisions - Provide visibility, via integrated dashboards, to
multiple constituents - Ensure that what is being measured and analyzed
is directly linked to the business strategy
10Offshoring Critical Success Factors (cont)
- Recruit, hire, train and retain the right people
- The senior management team at the remote centers
must be trusted partners - The team must know how to execute Business
Solutions, not just IT Solutions - IT Enablement must be an integral component of
the offshore partners offering - Its not just about infrastructure, but
enterprise application development to enable
business process - Leverage IT to transition and manage processes
offshore - Accelerate the optimization of the processes to
gain continual improvement in efficiencies - Continually strive for operational excellence and
efficiency - 6-sigma discipline is engrained in the day to day
operations of the company - Navy Seals mentality tightly run operation
- Link to measurements quality and productivity
- Leverage the time differential and the 24 hour
day - Security is embedded into everything the
offshoring partner does - Physical and virtual
- Certification e.g. ISO 17799 (BS 7799) ISO
90012000 - Business is not static, neither should the
relationship - Flexibility in contracts
- Ability to modify processes
- Continuing Education and Process Training
11Key Elements for Value Creation in BPO
- Size Matters
- Nobody gets fired for choosing IBM mentality
- Domain Expertise and Experience
- Demonstrate consistent performance and ability to
execute on clients business - Hire the Right Management Team
- Three Key People Delivery Operations
Expertise, Financial Legal, Sales Marketing - Passion for the business
- Differentiate Yourself
- Unique partnership models, new geographies, new
industries - Focus on the Right Industry
- Technology and Process laggards
- Industry is shaped like a hockey stick
- Consistent and Constant Marketing
- Always be relevant
- Stay on message
- Dont go to market before you are ready
12The Way Forward
- Vertical and Domain Expertise
- Convergence of IT BPO
- Knowledge Process Outsourcing (KPO)
- Innovative Partnership Models
13The Way Forward Domain Vertical Expertise
- Verticalization of Resources Businesses
- Successful BPO players have developed vertical
Business Units to address the market need for
domain expertise. - Demand for greater granularity in verticalization
is coming - Example Financial Services versus Investment
Banking, Retail Banking, Insurance Mortgage
Banking - Business Solutions versus Point Solutions
- Solution is composed of Process, People,
Technology and Domain Expertise. - Offering only one component of the solution is no
longer an option for outsourcing vendors.
14The Way Forward Convergence of IT and BPO
- Cost is no longer the driving factor for
outsourcing, instead businesses are looking for
help with managing growth and value creation - Translates to contractual terms that call for
measurable process improvements over time - Not possible to achieve process improvement and
optimzation with re-engineering and six-sigma
alone Technology integration and enablement of
processes is a must have. - IT players have a distinct advantage over the
traditional BPO players - Proven relationships and Master Services
Agreements in place - IT outsourcing is a mature industry when compared
with BPO - Confidence in process execution if youve built
and maintain the system for a client.
15The Way Forward KPO
The BPO market is changing rapidly as customers
demand higher value offshore services and
providers look maintain their profit margins
the result is the growth of KPO
- KPO defined
- KPO Knowledge Process Outsourcing
- Subset of services offered by the BPO industry
it is the next natural extension of traditional
BPO - Involves the delivery of high-level, knowledge
intense transaction, contact center, research, or
analysis functions by workers with
domain-specific, vertical skills - KPO drivers
- Customers demand more specialized and higher
value services and solutions they want a
provider who knows their business - Margins in traditional BPO are squeezed as
providers undercut each other on price to win
deals - Competitive pressures on early market leaders
like India from countries like the Philippines,
China, Sri Lanka have forced players to offer
higher value services in order to maintain market
share - Industry consolidation has driven the creation of
niche KPO players who must differentiate in order
to gain market share
16The Way Forward KPO Advantages
KPO has tremendous advantages for customers, KPO
providers, and employees of KPO firms alike
- Customers
- Strategic extension of their business offshore
- Access to a highly skilled workforce
- Greater focus on quality and value-add than
traditional BPO the provider understands their
business - Moves the offshore play beyond pure wage
arbitrage - Providers
- Deeper client relationships and longer term
contracts - Fewer retention woes (KPO attrition rates are
much lower) - Increased profit margins
- Better ability to compete with captive operations
- Employees
- Clearer career trajectory jobs are now in a
specific industry, rather than in BPO - More extensive training opportunities and more
transferable skills - Higher pay
- Uniquely positioned to capitalize on local
markets once they evolve
17The Way Forward Innovative Partnership Models
- There are several distinct partnership models
when creating an outsourced presence. - Traditional Outsourcing
- End to end or sub-component of a business process
is transitioned and executed in the offshore
delivery center - Optimal model for commodity, non-core business
processes - Partner has full execution responsibilities
- Client monitors the processes through metrics
review and dashboards - Build, Operate and Transfer (BOT)
- Vendor sets up the remote offshore center from
initiation through to process delivery - Leverage the Vendors relationships and
intellectual capital to recruit staff, acquire
and setup facilities, build the infrastructure,
manage vendors, and deal with regulatory issues - Ownership and management responsibilities are
transferred to the customer after a pre-defined
period - BOT ensure process integrity and diffuses
inherent build-out and migration risks to enable
the client to achieve the creation of a captive
center - Assisted Build Out
- Works well for clients that require assistance
with specific processes associated with captive
operations - Services include acquiring and setting up
facilities, entering a foreign market, build out
of the global delivery infrastructure, recruiting
and training - Joint Venture
- Vendor and the client create a joint venture that
will service the clients business - Client provides knowledge of the existing
business function while Vendor provides the local
expertise and service skills - The JV may also deliver services to other
entities, enabling the client to acquire an
additional revenue stream
18 19Globalization and Outsourcing Factoids
- In 2003, 25,000 US Tax returns done in India. In
2005, expected to be 400,000 - China has over 160 cities with populations of 1
million or more - In China, when you are one in a million, there
are 1,300 other people just like you - In 2003, China replaced the U.S. as the largest
importer of Japanese products - Since the mid-1990s, cheap imports from China
have saved American consumers roughly 600M and
have saved U.S. manufacturers untold billions in
cheaper parts for their products. Which as, in
turn, enabled the Federal Reserve to hold down
interest rates longer. - Yale Fall 1985 71 Chinese, 1 Russian.Yale Fall
2003 297 Chinese, 23 Russian - In 2004, Infosys received one million
applications from young Indians for 9,000
technology jobs (gt1001) - Forrester predicts that 3.3 million US jobs will
be offshored by 2015, which translates to
approximately 210,000 jobs per year over the next
decade - The US economy is expected to see a significant
decline in the working population over the next
decade, by as much as 15.6 million workers - So if we assume that no jobs are added to the
economy over the next 10 years (assuming the
number of job positions remains at 138MM), the US
will need to supplement the declining work force
through immigration, increased innovation and
productivity, and outsourcing of jobs (by 15.6
3.3 12.3 million people)
Tom Friedman, The World is Flat 2005,
Forrester, National Public Radio, McKinsey Global
Institute, Gartner Dataquest
20Globalization and Outsourcing Factoids
- For every 1 spent in India to offshore US
services, approximately 67 cents in direct
benefits are brought back to the US, in the form
of savings and investment in US goods and
services - The US is attracting jobs here currently there
is approximately 1.3 trillion direct foreign
investment in the US, maintaining 6.5 million
insourcing jobs in the US. Put up trade barriers,
and its a two way street 200,000 US jobs
outsourced per year vs. 1.3 trillion in
investment, creating jobs in the US. Pick the one
that benefits the US economy the most - Estimates from Forrester Research and the Labor
Department postulate that about 300,000 jobs have
been lost to outsourcing over the past 3 years. - 1 of annual productivity growth eliminates about
1.3 million jobs. Source Forrester Research, the
Labor Department, Business Week - Since early 2002, US companies have been able to
squeeze out productivity gains on the order of 5
annually
Tom Friedman, The World is Flat 2005,
Forrester, National Public Radio, McKinsey Global
Institute, Gartner Dataquest
21Can America survive? -- Yes!
- America will do fine in a flat world with free
trade, provided it continues to churn out
knowledge workers who are able to produce
idea-based goods and services that can be sold
globally. There may be a limit to the number of
good factory jobs in the world, but there is no
limit to the number of idea-generated jobs in the
world. - Todays wants become tomorrows needs Internet,
Starbucks, Google - Post WWII, America integrated a broken Europe and
Japan and yet our standard of living has
increased every decade since. Our unemployment
remains under 5 - 150 years ago, 90 of Americans worked in
Agriculture. Today its lt4 - We can innovate, and retain high function, high
paying jobs here HP, Dell, Google, Microsoft,
Cisco - We remain the worlds largest domestic consumer
market, full of early adopters
Tom Friedman, The World is Flat 2005
22Arizona Advantages and Disadvantages
Arizona as a headquarters location has had
several unique advantages and disadvantages for a
BPO business
- Lower labor costs than other US states
- Access to bilingual skills in English and Spanish
- Less competition for talent than on the East or
West Coasts big fish in a small pond
- Skillset shortage many of Trinitys employees
were imports to Arizona - Lack of cultural openness around outsourcing
the anti-outsourcing factor - Longer travel times to US and international
destinations
23Thank You vivek_at_shivpuri.com