Reduce Your Spam Complaint Rate Using Email Feedback Loops

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Reduce Your Spam Complaint Rate Using Email
Feedback Loops

• By Alphasandesh.com

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Inception

• Obtaining a huge number of email spam complaints
  might have a big effect on your sender
  reputation therefore wouldnt it be useful to
  identify who is marking your promotional emails
  as spam or junk? You can identify this with the
  help of email feedback loops.

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Email feedback loop its benefits

• Feedback loops are programs that allow senders of
  bulk emails to exactly process spam complaints as
  opt-outs in their email list. Various email
  clients offer this service for legitimate
  businesses, where they can send back an email to
  the sender when a message gets reported as spam
  by the receiver.

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Check misuse of networks

• Feedback loops were formerly a tool for ISPs to
  check misuse from their networks. And, at
  present, they are also offered to senders who
  would like to use this service to maintain email
  list hygiene and to look into the things which
  are negatively influencing their email marketing
  campaign.

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Maintain sender reputation

• An email feedback loop permits the internet
  service providers to aware senders when their
  email has produced a spam complaint, facilitating
  the sender to opt-out from the belligerent
  recipient. Thus, you must think carefully about
  repetitive complaints to protect your sender
  reputation.

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Enhance delivery rate

• Feedback loops help you in finding discontented
  subscribers, increase your email deliverability
  rates and reduce your spam complaint rate. This
  also facilitates you to keep a good reputation
  for the ISPs. It allows you to verify your
  registration or sign up process that append users
  to their mailing list when a user gets
  registered.

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Increase actual registration

• Enhanced complaint rate can be due to those email
  subscribers who actually does not realize why
  they signed up with you. So, the email feedback
  loops help the senders in improving the quality
  of their registration procedure.

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Conclusion

• There are various essential factors that improve
  your email reputation, and email feedback loop is
  just one of them.
• Therefore, it is usually better to use feedback
  loop. And, just do not overlook to consider other
  different areas that help you in enhancing the
  email deliverability as well.

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Interested in learning more

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