Contents

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(No Transcript)
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Contents

• About BBs
• BBs Today
• Expanding the Brand

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About BBs

• About BBs
• Our Milestones
• Our Vision
• Our Mission
• Our Promise
• Our Hallmarks
• Coffee is our passion
• What we are famous for
• Brand Audience
• Accolades
• Fun Facts

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About BBs

• Since opening our first store in the UK
  in 1997, BBs Coffee Muffins has now become the
  largest Shopping Centre Café operator in the UK
  and Ireland. 
• In addition to being the leading coffee shop
  operator in that sector, BBs is the 5th largest
  coffee-focussed food operator in the UK, the 2nd
  largest in Ireland and the 10th largest in
  Europe.
• Being able to offer high quality products
  at a reasonable price in a friendly and
  welcoming atmosphere helps us serve the kind of
  affordable luxuries that customers want and
  allows us to deliver a truly unique café
  experience thats often copied, but never
  equalled.
• Our stores have a relaxed ambience, offering
  premium coffee, indulgent smoothies, freshly
  prepared baguettes and mouth-watering muffins,
  all of which are handmade and freshly baked
  daily at each store, as well as many other hot
  and cold food products of superb quality and
  value for money.

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Our Milestones

• The first BBs Coffee and Muffins café opens in
  Australia
• Phil Abbott bring the BBs concept to the UK
• First company café opens in Maidenhead
• BBs café opens in Bluewater Shopping Centre
• First BBs café opens in Ireland
• European exclusivity deal reached
• First BBs café opens in Scotland
• Injection of capital from Irish investors leads
  to accelerated store opening programme
• BBs opens its 100th café
• Awarded the contract to open cafes at the
  National Exhibition Centre in Birmingham
• BBs acquired major share in Juice Junction
• BBs launches Training Academy
• 2007 BBs named Coffee Bar Sandwich Retailer of
  the Year at the British Sandwich Association
  Sammies Awards
• Shortlisted for Franchisor of the Year Award
• 2007 BBs celebrates 10th anniversary and opens
  170th cafe
• 2007 BBs launches its Van Delivery
  Programme

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Our Vision

• To be known as the best place for a coffee and
  muffin

Our Mission
To exceed customer expectations at all levels
from the freshness and consistently high quality
of our products, to our friendly atmosphere and
superior customer service
Our Hallmarks
From the time the very first BBs café opened in
Australia over 20 years ago, high standards and
quality, freshly prepared food, value for money
prices and good service have been our hallmarks.
Coffee is our passion
We use only specially selected 100 Arabica
beans in our own exclusive blend and our baristas
are trained to make perfect coffee each time. We
dont just offer espresso, cappuccino, or latte
we can top different coffees with whipped cream
so customers can enjoy a Dutch or Vienna style
coffee as well. For those weight conscious
customers Skinniccino is the perfect option.
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What we are famous for

• In addition to our coffee BBs is famous for its
  legendary muffins which are handmade in our cafes
  every day from the finest ingredients to BBs
  very own special recipes.
• In fact we have a range of products that are
  prepared and made fresh in our cafes every day.
  Our crusty baguettes all 10 inches of them
  are baked in store too, together with our sweet
  and savoury pastries. Each day we prepare a
  variety of baguettes, bloomers, wraps and other
  sandwiches, crammed full with fresh ingredients.
• Its this quality of handmade and freshness that
  makes BBs so special.

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What we are famous for

• We also offer award-winning New Zealand Natural
  premium ice cream, sorbet and frozen yoghurt.
  Its delicious and natural with no artificial
  colours or flavourings. It is manufactured in
  New Zealand to its own exclusive recipes from the
  finest New Zealand dairy products. We serve it
  in cones, cups and sundaes as well as use it to
  make our unique iced coffees, smoothies and
  ice-cream milk shakes.

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What we are famous for

Our aim is to delight our customers and exceed
their expectations in terms of the service we
provide. This is at the heart of our philosophy
and training focuses on the service message
ensuring all our staff understand how important
this is. This is supported by a rigorous
Mystery Shop programme. Many of our stores have
won awards for their high standards of customer
service.
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Brand Audience

• BBs appeals to all ages and enjoys a broad
  customer base with strong appeal to mid-market
• Average spend 5.50 (Ireland), 2.88-3.00 (UK)
• High share of visitors with children versus
  other coffee operators
• Higher share of retired, housewives, homemakers,
  retail workers, general admin
• High level of trust and status amongst customers

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Accolades

• BBs was awarded the prestigious title of Coffee
  Bar Sandwich Retailer of the Year at the British
  Sandwich Association 2007 Sammies.
• In 2007 BBs was shortlisted for Franchisor of
  the Year Award

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Fun Facts

• At BBs Coffee Muffins we serve over 50,000
  customers a day in our cafés across the UK and
  Ireland.
• During one year we serve at least 28 different
  flavours of muffins on a regular basis plus 12
  delicious Muffin of the Month recipes
• The biggest muffin eaters are the customers of
  our cafés at Bluewater, Hartlepool, Poole,
  Southampton, Glasgow, Dalton Park, Fareham,
  Kirkcaldy and Bristol.
• Sticky Toffee is our top-selling muffin closely
  challenged by Raspberry Apple Crumble and
  Chocolate Chip.
• We put over 22,000 kg of chocolate chips and
  20,000 apple pieces into our muffins each year -
  equivalent to the weight of six African
  elephants!
• Our best muffin bakers make and bake 18,000
  muffins a month.
• We sell over 1 million baguettes each year and
  the top flavour is egg mayonnaise.
• If we stretched out all the baguettes we sell
  each year end to end, they would reach from
  London to Newcastle.
• Each year our customers drink the equivalent of
  two Olympic swimming pools full of coffee!  And
  most of this is drunk in cappuccinos.
• We sell over 1.8 million delicious creamy iced
  drinks each year anything from coffee-based
  Cappuchillos to fruit smoothies and milkshakes. 
• All our chilled drinks are made using a scoop of
  ice cream amounting to over 20,000 kilos a year
  - equivalent to the weight of 175 sumo wrestlers.
  The top seller is our Mango Tango smoothie.
• Customers in our White Rose café in Leeds eat the
  most ice cream!  Our top selling flavour is
  Chocolate Ecstasy and when you add all the
  flavours together, BBs customers eat 125,000
  litres a year thats a lot of scoops!

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BBs Today

• Store environment
• Exciting store designs
• Pods and kiosks
• Coffee Excellence
• Handmade Muffins
• Delicious Ice-Cream
• Juices and Smoothies
• Innovative new products
• Training excellence
• Our menu system
• Interior wall graphics our Brand Story
• Promotional materials
• A dynamic website email promotions

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Store environment

• Light and bright.
• Mix of soft seating and upright seats in an
  unpretentious and comfortable environment
• Typical dwell time 15 30 mins
• Female / pushchair friendly
• Multiple brand formats inline, mall café, carts,
  pods, mobile catering, high street

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Exciting Store Designs
Leading Shopping Centre Café operator UK Ireland
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Exciting Store Designs
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Exciting Store Designs
Shopping Centres Mahon Point, Cork
Meadowhall, Sheffield
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Exciting Store Designs
On the high street Limerick and London
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Exciting New Store Designs
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Pods, Kiosks and Carts
Swords POD
NEC Birmingham Cart
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Coffee Excellence

• Traditional espresso based coffees
• Unique blend made with 100 arabica beans

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Deliciously Different Handmade Muffins

• Handmade and freshly baked muffins are our USP
• Made today and sold today
• And baked throughout the day

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Deliciously Different Handmade Muffins
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Deliciously Different Handmade Muffins
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Ice Cream and Chilled Drinks

• Unique range of chilled drinks freshly blended
  to order

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Juices, Smoothies and Milkshakes
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Innovative New Products
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Innovative New Products
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Training Excellence BBs Training Academy

• State of the art training academy facility built

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Our Menu System

• Our value for money price positioning makes us
  affordable
• for the masses
• Meal deals are at the heart of our offer
• Clear communication to help speed the decision
  making
• Over 70 of our customers buy a food item

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Interior Wall Graphics our Brand Story
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Interior Wall Graphics our Brand Story
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Interior Wall Graphics our Brand Story
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Interior Wall Graphics our Brand Story
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Promotional Materials
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Promotional Materials
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Local Marketing
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A Dynamic Website and Email Promotions
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Expanding the brand

• Exciting joint ventures
• Juice Junction
• New Zealand Natural
• Van sales
• Events catering
• Charity offers

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Exciting Joint Ventures - Shell
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Exciting Joint Ventures - Homebase
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Juice Junction

• Targetting more health conscious consumers
• Students, younger consumers and women, as
  they tend to be
• more weight and health conscious
• Integration into existing BBs units nationwide
  alongside New Zealand
• Natural Ice-Cream offer
• Our recipes have involved extensive research to
  ensure a product of
• the highest quality is delivered to our
  customers
• Our yoghurt base is made of 73 yoghurt
• Our fruit comes from suppliers who offer the
  highest quality
• Our staff are trained to advise on product
  selection to suit the
• needs of our Juice Junction customers
  whether they need an energy
• boost or a bug buster

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New Zealand Natural

• Founded in 1984 with over 200 outlets worldwide
• Present in 100 BBs outlets
• 100 natural ingredients and fat free products
  gives the brand
• uniqueness

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New Zealand Natural

• NZN ice cream is of the highest quality, is
  completely free of any
• artificial additives, and represents an
  exciting and vibrant brand
• 12 regular flavours of NZN premium ice cream
  available in the
• UK Ireland with 2 Fat free and dairy free
  sorbets and 2 low fat
• frozen yoghurts

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Van Delivery External Sales
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Events Catering

• Our mothership mobile catering trailer
• Windsor Horse Show, Limerick Races Rugby
• Open Championships Gold Tennis

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Charity supporting Breast Cancer Awareness
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Partnership Franchising Opportunities

• Partnership opportunities
• Our ideal partner
• Franchise
• Business
• International
• What you get from us
• Working together

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Partnership Opportunities

• A partnership is born out of a trustworthy,
  supportive relationship.
• Every relationship is a two-way thing and we
  believe that for any partnership to develop,
  those involved really need to understand each
  other first and foremost and demonstrate a high
  degree of integrity and trust.
• In addition to our traditional franchise
  opportunities we have a number of other joint
  venture or business opportunities to offer
  potential partners which are financially very
  rewarding.
• We can provide bespoke catering opportunities
  for universities , offices, schools and
  hospitals. We also provide daily fresh muffins
  to retail partners and license our muffin mix to
  retail and catering trade partners.
•  
• If you are interested in any of these
  opportunities then please talk to us.

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Partnership Opportunities
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Our Ideal Partner

• Our ideal franchise partner would be someone who
• Is customer service focussed demonstrates
  enthusiasm towards learning and personal
  development
• Welcomes hard work and is able to devote their
  energy full time towards creating an appealing
  environment for BB's customers
• Contributes positively to the business and
  understands the essential components of
  partnership and fair play
• Is commercially aware and has a strong desire to
  be the owner of their own business
• Recognises the key criteria for success which are
  fundamental to the future development of a strong
  brand and is prepared to adhere to established
  brand guidelines and procedures
• Has strong communication skills and can work with
  a team
• Fits the BBs Coffee Muffins brand personality
  of warm, welcoming, honest and uncomplicated

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Our Ideal Partner

• Our ideal business partner
• Already operates or is looking for a café concept
  to complement their existing offering
• Have an audience of consumers who are looking for
  a good quality food and drink offer at affordable
  prices
• Could operate the BBs brand model or accommodate
  the BBs brand model operated by BBs company
  staff
• Will be interested in a fast return on investment
• Will be able to demonstrate experience in gaining
  and retaining customer loyalty
• This could appeal to universities, hospitals,
  large businesses with in-house catering
  facilities, leisure/tourist outlets or
  supermarket chains.
• Current business partners include a DIY chain, a
  petrol chain and an exhibition centre

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Our Ideal Partner

• Our ideal international partner
• Will have sufficient knowledge of the local
  market, customer trends and preferences
• Will understand the retail trading environment
  and footfall generators and have a good network
  within the real estate market
• Will understand the dynamics of operating a
  successful foodservice operation
• Will have in place or be ready to build the
  infrastructure required to grow the concept
  nationally into a recognised brand
• Will be able to demonstrate experience in gaining
  and retaining customer loyalty
• Have the funding and capital available for a
  phased rollout

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What you get from us

• At BBs Coffee Muffins we take great pleasure
  in providing the platform for entrepreneurs who
  demonstrate great people skills, a flair for
  catering and an aptitude for customer service.
• We furnish all of our franchisees and business
  partners with comprehensive and strategic
  marketing tools and provide the kind of
  operations and training support that enable all
  of our partners to compete successfully and build
  their businesses in a stress free way.
• Should you wish to pursue a BB's franchise or
  business partnership opportunity we are happy to
  share our knowledge or give you access to
  existing individual franchisees or business
  partners so that you are able to make your own
  enquiries regarding financial returns.

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Working together

• The cornerstone of our BBs Coffee Muffins
  concept is its comprehensive support network. We
  will provide you with the operational and
  management tools you will need to achieve and
  maintain maximum productivity and profits.
• We consider training to be of paramount
  importance. As a new BB's Coffee Muffins
  franchise or business partner, you will receive
  comprehensive and ongoing training, to ensure you
  and your team can deliver the highest quality
  products and services to your customers.
• The initial training course is a competency-based
  programme conducted at our BBs Training Academy
  and in total you will be asked to complete a 5
  week training programme before full operational
  approval is given to operate your store.
• We will provide you with the support network from
  our preferred BBs Coffee Muffins shopfitting
  partners who will deliver the highest standards
  in terms of shopfit and finish. This will ensure
  that your own time can be focussed against
  operational training and recruitment and training
  of your new team.
• We will also provide you with support in terms of
  the preparation for your store opening and guide
  you with your first orders from our approved
  supply chain network.
• During your first week of trading we will also
  help you settle into your store and ensure that
  the skills acquired in training are successfully
  put into practice.
• Ongoing you will have the support of our business
  development and marketing teams along with the
  security of belonging to a well-managed retail
  brand.

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Contact Us

• BBs Coffee and Muffins Ltd RFG Ireland
• Europe House Ground Floor
• Second Floor Old Windmill Court
• Church Street Lower Gerald Griffin Str
• Isleworth Limerick
• Middlesex Ireland
• TW7 6DA
• Tel [phone] 353 61 319 181
• Fax [phone] 353 61 319 767
• Chairman Kieran Walshe
• Managing Director Phil Abbott
• Retail and Brand Director Michele Young
• Finance Director David OConnor
• Web www.bbscoffeeandmuffins.com