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Lowrider nationals Summer Slam 2009 August 9,
2009 Kern County Fairgrounds Bakersfield.
California Hispanic Urban Lifestyle Market
Sponsorship OppoRtunItY
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Sound-off With the latest in audio technology
inside every corner of their tricked out cars,
competitors vie for the best sound system award.

Custom Car Show Thousands of fans from throughout Kern County and Mid-Cal experience custom Dubs, Euros, Lowriders, Imports, Trucks, and Bicycles. Car enthusiasts and fans welcome competitors and aficionados from all over the nation including California, Texas, Arizona, Utah, and New York. The car exhibition and full day activities are presented in a park-like setting at Kern County Fairgrounds in Bakersfield. The unique Championship Rings, over 20,000 in prize money, and trophies, make this the premiere event in the sport. Booths Shopping Food, drinks, treats, and merchandise ranging from specialty collectible items, car accessories, to DVDS, CDs and lifestyle clothing. Hopping Contest This crowd pleasing competition brings nationally recognized elite hoppers to compete with their best car hopping and dancing skills in nine categories, for championship rings, cash and prizes. Concert and Entertainment Top charting Billboard artists, Baby Bash, Amanda Perez, Bubba Sparxx, Three 6 Mafia Gemini, Lil Rob, Brown Boy, Luna, Malverde, Nino Brown, and La La, have wowed audiences in recent years. Hot Model Contest Crowds gather at the Budweiser Pavilion to see the contestants and choose the winner.
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Your connection to the fast growing, lucrative,
urban Hispanic market consumer!

• Advertising Radio, Print, Internet, and TV
  includes CFL, MTVs Pimp my Ride, American
  Chopper, WWE, Ultimate Fighting, Speed Channel
  and more!
• Cross promotions, retail tie-ins
• Internet interactivity

• Urban Hispanic Market
• 10,000 plus attendees
• On-site direct contact
• TV show product placement
• Street promotions

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The Audience Car enthusiasts, Music Fans,
Community

• Lifestyle oriented
• Social and outgoing
• They are fashionistas.
• Music favorites are Hip-Hop, RB, Reggaeton,
  Banda, Norteño and Mexican Regional
• Fans are 60 male, 40 female
• The community attends bringing all the familia
  with kids, and fans of all ages

• Urban Latinos are active 16-34 years old
• Multi-cultural and bilingual
• Influencers and trendsetters
• Consumers of technology
• Mobile phones
• iPods
• Video Gamers
• Computers

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The Mid California Hispanic Market

• Kern County and Mid-California are among the
  fastest growing Hispanic regions in the country
• More than 50 of the population in Kern County is
  Latino
• Two-thirds are bilingual or English-speaking and
  bicultural
• Average household income is 48,000 plus
• The Lowrider Nationals promotional activities
  target and reach the Los Angeles market next door
  to the south, as well as neighboring counties of
  Ventura, Fresno, Tulare, San Bernardino,
  Riverside, and Hispanic communities throughout
  California.

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El Adobe Restaurant
Past and returning sponsors.
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Sponsorship Levels

• National Champion 25,000
• Presenting Sponsor
• Fast Furious 15,000
• Shout Out 10,000
• Rolling Low 5,000
• Sponsor benefits package details available upon
  request.

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Sponsorship Benefits Marketing Value
Radio Advertising Television Advertising Newspaper Advertising Street Promotions/Van hits Email Blasts Ticket Contests Web Site Visibility Media Coverage Tickets On-site Visibility Main Stage Signage Grandstand Signage Custom Pavilions Booth/Display Space Official Event T-shirt Schedule of Events Guide
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Media PartnerCRUZIN FOR LIFE - TV Show
Hip and hot URBAN LIFESTYLE car culture TV show,
offers added value and exponential exposure
bringing your brand message to the Lowrider
Nationals thousands of fans and television
viewers weekly. The new season for 2009 is your
opportunity to brand, promote and participate in
turn-key market programs with this very unique
partnership.
COMBO PACKAGE Participate in both The Lowrider
Nationals, and the CFL TV show and receive a 15
discount. Contact us for package details.
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About the producers UrbanWorx With over 30 years
of combined experience, UrbanWorx is a team of
dedicated professionals specializing in the urban
lifestyle market. This team of marketing and
event production professionals brings a portfolio
of successes from high profile national events
such as Fiesta Broadway in downtown Los Angeles
the world famous MARIACHI USA Festival at the
Hollywood Bowl and the Lowrider Experience Car
Show at the Sports Arena in Los Angeles.
Contact

Lowrider Nationals, Inc. P.O.
Box 31645 Los Angeles, CA 90031 Rick
Muñoz rick_at_lowridernationals.com Oralia
Michel Oralia_at_ommpr.com 323-352-8384 Web site
www.LowriderNationals.com
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In the News
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In the News