The Power of Local Broadcasters

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The Power of Local Broadcasters

• Sept 2006
• TVB BOD eBiz Task Force
• September 2007
• TVB ePort in development
• September 2008

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What is TVB ePort?

• ePort is an open electronic bridge between buyer
  and seller systems.
• Any size agency using any buy system can
  connect with any size station/rep using any
  sales system.

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In 2 short years.

• LBTV, first medium to publish open standards.
• Launched eBiz platform, on time 11/07.
• Released full functionality on schedule 7/08.
• 727 stations committed/8500 AEs registered.
• 98 US availability.
• Buy/sell systems ramped up eBiz development.
• Strong customer support industry approval.

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Momentum

• Average weekly volume 17.
• Annualized volume 350 million.
• Receiving orders
• 655 TV stations
• 13 Digital channels
• 14 Rep firms
• Sending orders
• 33 Agencies (12 ePort Connect)

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ePort Connect

• Mid, small agencies and advertisers.
• Less sophisticated, no buy systems.
• Order, Confirmation, Revision, Makegood, Avail
  Audit Trail, now.
• Local AEs can offer customers all the
  functionality of the big guys!

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Why eBiz, Now?

• More important than ever to
• Improve customer service.
• Provide an easier Spot TV stewardship process.
• Enable multiplatform selling/buying.
• Increase operational efficiency.
• Get AEs out selling.
• ePort supports stations top and bottom lines.

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Be in it to win it!

• Start collecting your ePort ROI
• All AEs at your station are registered.
• Your customers with/without buy systems know
  about the eBiz advantage Spot TV has over all
  other media.
• All stations in your market are signed up.

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Its Easy to ePort

• www.tvb-eport.net
• Free marketing/sales materials.
• Free online video training.
• Free AE training webcasts.
• Free help desk.

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Lets
www.tvb-eport.net