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Maish Nichani pebbleRoad Studios maish_at_pebbleroad.
com
Theres something happening here, what it is
aint exactly clear. - Quoted from John Hagel on
Web2.0
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What are social tools?

• Social software enables people to rendezvous,
  connect or collaborate through computer-mediated
  communication and to form online communities.
• Wikipedia
• In short, its all about enabling interactions
  among people around shared content.

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Social tools as a mindset
Social tools as a technology

• Social endeavor, where users are
• Eager to express themselves in different ways
• And willing to participate in conversations
• All with the help of easy to use tools

• Open APIs
• AJAX
• Tags
• Web standards

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Why now?
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Why now?

• Technorati is now tracking over 50 Million
  Blogs.
• The Blogosphere is over 100 times bigger than it
  was just 3 years ago.
• Today, the blogosphere is doubling in size every
  200 days, or about once every 6 and a half
  months.
• About 175,000 new weblogs were created each day,
  which means that on average, there are more than
  2 blogs created each second of each day.
• Total posting volume of the blogosphere
  continues to rise, showing about 1.6 Million
  postings per day, or about 18.6 posts per second.
• This is about double the volume of about a year
  ago.

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Why now?
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So, why now?
Notion that some people have the answers and
others dont

• Many people know pieces of answers and no one can
  know it all

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Social tools - CREATING, FINDING, SHARING,
COLLABORATING

• Blogs - sharing/collaborating
• Wikis (http//www.wikipedia.org) -
  sharing/collaborating
• Del.icio.us (http//del.icio.us/) -
  finding/sharing bookmarks
• Flickr (http//www.flickr.com) - finding/sharing
  photos
• iTunes - finding/sharing music or podcasts
• Digg (http//digg.com/) - finding/sharing news
• OhmyNews GlobalVoices
• YouTube (http//www.youtube.com/) -
  finding/sharing videos
• Writely (http//www.writely.com) - collaborative
  writing
• Mashups (http//dccrimemaps.blogspot.com/) -
  Mashup

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Jean Burgess
Ross Mayfield
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What an organization wants
Working knowledge
New knowledge
Academic knowledge
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What an organization gets
Academic
Working
New
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Social tools as painting white space
Academic
Working
New
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Corporate blogging

• Information sources
• Communication tools
• Project management
• Competitive intelligence
• Marketing
• Knowledge management
• Customer service
• Replacing a company newsletter

Grassroots KM through blogging
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The British Councils wiki

• Monthly meetings agenda written up, discussed
  and followed up on a wiki page
• Company information all client details created
  and updated regularly on a as-experienced basis
• Bug reporter all bugs in training courses
  identified and corrected and a record kept for
  others to use
• Timetable manager all changes to training dates,
  events, meetings updated and kept on a single
  wiki page

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Raytheons social tags

• Users submit URLs with a list of tags that best
  describes them
• These user submitted URLs and tags appear on the
  search results page

Our surveys show that the sites submitted via
this process repeatedly rank as the result deemed
best for the users query. It is the single
best thing weve done.
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The glue -- RSS

• RSS (Really Simple Syndication) is an XML format
  for sharing information on a real-time basis

RSS
RSS
Aggregator
RSS
RSS
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Emerging Technologies Hype Cycle (Gartner)
Collective intelligence is an approach to
producing intellectual content (such as code,
documents, indexing and decisions) that results
from individuals working together with no
centralized authority. This is seen as a more
cost-efficient way of producing content,
metadata, software and certain services.
http//blogs.zdnet.com/Hinchcliffe/
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Thank you )