Bridge Engineering

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(No Transcript)
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Imaging Device enables PUCC market

• Jetro Seminar
• 27th May 2008
• Seiko Epson Corporation

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Topics, today
Why is Epson involved with PUCC?
Achievements
Inkjet Printers
Architecture and Protocols
and Future
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Epson PUCC?
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Some facts in ubiquitous imaging

• Two major use models while our customers get in
  the imaging world.

to present idea with documents right now, in this
place
If you just want to see, you would see your
mobile device
to present idea with documents to other place,
but you are here
If you were there, you would share your idea by
yourself
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So you are isolated from your goods

• But you still want show your idea

Now
Your notes
Destination
You
Your Idea
Projector
Here
Your PC
Printer
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EPSON Management Vision
Towards the fusion of still and moving images
- Broadband - Digitization
i2 Imaging on screen Projectors
i1 Imaging on paper Printers

• Digital content to increase
• - Quantity (capacity) and quality (image)
• - Demand for high quality color images
• Demand for imaging and visual products to expand

i0 Core devices
i3 Imaging on glass Displays
Market Transformation
Epsons Growth Strategy
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Corporate Overview
Consolidated Total Sales (FYE 3/07) 1,416.0Bn
11.9billion
Energy Saving
Color Imaging
Micro- Mechatronics
Information-Related Equipment 913.4Bn
7.73billion(64.5)
Electronic Devices 411.2Bn 3.48
billion(29.0)
Precision Products86.9Bn 0.73 billion (6.1)
Watch, Optical, FA Products
Displays
Quartz Devices
Semi-conductors
Imaging and Information Products
Visual Instruments
PCs
85.2
11.6
3.2
58.9
19.8
21.3
Other 4.3Bn
Notes 1. Segment sales exclude intersegment
sales 2. of sales for each product categories
in each business segment include sales that
occurred between the product categories, within
the business segments 3. U.S. dollar amounts are
included solely for the convenience of readers.
The rate of 118.05 U.S.1 at March 31,
2007, has been used for the purpose of this
presentation
(0.3)
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Company Portfolio
Digital Color Imaging
Business Area
Display Systems
Home Office
SuperiorSolutions Strong product RD that
responds quickly to end market requirements
Color Inkjet Printers
Liquid Crystal Projectors
Software RD ex. Digital Color Image Processing
Technology
Color Display Modules
Key Devices Unique electronic devices Synergy
with own end products
LTPS TFT-LCD
Amorphous silicon TFT-LCD
Micro Piezo Inkjet Heads
Optical devices
LCD driver
High-Temp. Poly-Si TFTs
LCD controller
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PUCC bridges Epsons dreams

• Epson products to bridge other companies
  products
• Through collaborating with many companies,
• To enable mobile/ubiquitous service in anywhere
  at any time
• As a leap frog framework to realize users vision

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Achievements
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CES 2008, Jetro booth

• EMP-1715 demos
• EPSON presented a mobile phone driven slide-show
  use case, collaborating with NTT DoCoMo.
• EPSON also showed PM-T990 UPnP Network printer,
  in 2007.
• These facts mean that we at EPSON are ready for
  ubiquitous market, but few missing pieces are
  PUCC gateways or any counter pair devices.

EMP-1715
PM-T990
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Achievements in CES 2008

• In Jetro booth, EPSON got several important
  insights for future market in mobile environments.

EPSON has been urged to improve unified printer
control language ESC/P-R, so that any Information
Appliance can print without printer drivers
EPSON learned users expectation and experience in
Mobile Phone Printing and Projection to enable
their business to free from time and location
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Influence from CES 2008

• As the chair man of the MPV Printing WG, F.N.
  reported CES 2008 Jetro/PUCC activity to the
  OSTA. http//www.osta.org/
• OSTA/MPV is considered that photo asset archiving
  and meta-date adding for mobile contents would
  provide productive asset management capability in
  ubiquitous environments.

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Inkjet Printer
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Do you know how printer work and print?
Graphic Engine
System Platform
Mechanical Controller
Mechanicals
Printing Heads
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Example of Print Head
Actuators MLP(d31Multiple layered piezo) of
nozzles Black360,Color1806, Total 1440
nozzles
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Quality of Granularity
Other Company
Other Company
EPSON
PX-G5000
9900i
iP4100
Pig.Black 1.5pl
x1,
217,18
m
Dye Black 2pl
x,y45,30
m
Pig. Black
65
m

x
µ

µ
f
µ
Pig.Cyan
1.5
x,1
2

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Dye Cyan
2
x,y40,30
m
Dye color
5
m

pl
x


?


pl
µ

pl f44
µ
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History of photo improving 1994 - 2003
PXG900 (MSDT)1.5pl
PM970C (MSDT)1.8pl
PM900C (MSDT)2pl
PM770C (MSDT)6pl
PM750(1440DPI)10pl
Quality of photo image
EM900C (MSDT)3pl
PM700C 19pl
MJ930C(1440DPI)13pl
94
97
95
96
98
99
00
01
02
03
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Variable Dot Sized Technology Print Speed
Print Quality improving
From 2004 to present
Single sized droplet
VSDT
Increase printing passes, Increase printing
time
Decrease printing passes, realize both speed
quality
4pl
13pl
20pl
6pl
2pl
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SoC (System on Chip) Design

• Main processor for all Colorio Printers
• For 2007 season, two processors are developed for
  High-end and Middle/Low-end printers

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Example of integrated system architecture in one
system chip
Main Processing Unit
Graphic Processor
JPEG Decoder Processor
USB2.0-D (to PC)
Printer Mechanical Controllers
Color Space Conv ? Processor
USB2.0-D (to Network)
Main Processor - System Control - GUI LCD
- Scanner - I/F - Movie Decode
Graphic Option Processor
USB2.0-H (Card I/F)
DDR Memory controller
Level 2 Cache
BUS I/F
IrDA I/F
LCD-I/F (a blending)
Resizing Layout processor
Memory Controller - Bus controller -
SDRAM-I/F - Flash-I/F - SRAM-I/F
ADC
Color Correction HT processor
DAC
PLL
Scanner Unit Controlling Cct.
DMAC
Format Trans processor
Debugger
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Printer Driver based architecture
Printer Driver Process
Rendering (uncompress JPEG)
Color Space optimization
Grayscale optimization
Halftone processing
Print Language generation
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Printer Driver less architecture
Printer Internal Process
Color Space optimization
Grayscale optimization
Halftone processing
Rendering (uncompress JPEG)
Built in controller
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Printer is not a simple box
GUI
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Halftone Engine
Color Enhancement
Memory Card I/F
Application Protocols
Printer Firmware
Inter Domain Controller
TCP/IP
USB Driver
USB Driver
Ether Driver
RTOS
Linux Kernel 2.6.x
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But more excellence in future design
GUI
PUCC Protocols
Imaging
Basic Communication
Halftone Engine
Core
Color Enhancement
NetTV 2.0
UPnP
ARIB
Memory Card I/F
HTTP
Printer Firmware
Inter Domain Controller
TCP/IP
USB Driver
USB Driver
Ether Driver
RTOS
Linux Kernel 2.6.x
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Architecture Protocols
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Epson gets your vision real
PUCC Imaging Protocol
1. Print your documents from remote location
Standardized process
EPSON enables various types of Imaging Devices
compliant with PUCC
2. Display your idea to the screen in different
place
Gateway Solutions
Various Types of Imaging Device
Vender Specific Devices
3. And more applications
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Non PC remote presentation
Find, look and send
PUCC Image Protocols
Internet
PUCC Image Protocols
From your office
You are here
Hardware Specific Protocols
Show and share
Projector
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Non PC remote presentation
Find, look and send
from user point of view
Internet
From your office
You are here
Show and share
Projector
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Non PC remote presentation
Find, look and send
While presenting your idea
Internet
From your office
You are here
Show and share
Projector
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Non PC remote printing
Internet
Anywhere
Digital Cameras
You are here
Web Server
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Non PC remote printing
from user point of view
Anywhere
Digital Cameras
You are here
Web Server
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and
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Usability is a key for future

• In any mobile use case,
• Users need to get connected to the destination,
  nonetheless they dont know IP address nor URL of
  the destination.
• Any well matured application like a train
  ticketing would not ask users to write out an URL
  of the train company.
• But how do you get connected from the target
  device in an unfamiliar city ?

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Capturing in a city
IP Address marking
Behind the application, PUCC protocols make a
bridging connection between different devices
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EPSON expects

• Key drivers to enlarge PUCC application would be

Counter devices for each PUCC use case
Widely known branding
Progressing of each activities
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Thank you