Business Marketing: Focusing on Your Target Market

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Business Marketing Focusing on Your Target
Market
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What is business marketing?

•  Business marketing works by focusing on your
  target audience in a way that they will not just
  find out about you, but be convinced to buy from
  you. 
• You need to make sure that you know who your
  ideal customers are and target your marketing
  message directly to them.

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The goal of business marketing is to make people
aware of your product or service and make sure
that they know its purpose and why they want it.
The way in which this message is delivered needs
to be convincing.

• Your target audience may differ. They may be
  seniors, teens, homeowners, those who live on a
  college campus or another completely different
  audience. Each type of specific audience responds
  to different types of business marketing. 

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Mickey MixonNew Media ConsultantPopBizMickey_at_Po
pGoesTheBiz.com832.443.8881 cell281.491.0342
office800.291.1004 toll free800.988.8178 fax
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• If you wish to sell more and enjoy larger
  profits, you need business marketing. The only
  way to expand is to have more customers. Its not
  enough to just get your name out there. 
• This means that you have to sell your product
  even harder. You have to compare and show why you
  have the superior product or service without
  making it obvious to the competition that you are
  comparing yourself.