Title: How To Determine Your B2B Target Market
1(No Transcript)
2HAVING A CLEAR UNDERSTANDING OF WHO YOUR TARGET
MARKET WILL HELP YOU TO PRODUCE BETTER PRODUCTS
AND OFFER BETTER SERVICES.
- Focusing on a specific type of business or
industry reduces the money you spend on trying to
reach a common wider audience. All spectator too
many people who deal with a single message.
Focusing on the particular identity can be added
to the products and features that are useless.
Targeting also helps you with things like the
expansion to new places and discover how your
business can be more competitive in the market.
3Review your current customers.
- Display list of questions and send them to your
customers. Let them know that you are in the
process of offering better services, more
specific to them.
4Gathering information about why making a
purchasing decision they make.
- According to AllBusiness.com, Primary research
involves collecting baseline data on preferences,
buying habits, opinions and attitudes of current
or potential customers. Comprehensive market
research studies of the commission to give its
employees and partners involved in phone calls
vendors, competitors, customers and prospects to
dig for information.
5Determining how customers can use their product.
- First, a list of product features. Then next to
each notes of what kind of company or executives
findings showing useful function. Third, list the
benefits of using the product. Next to each
function list the type of company that could make
use of this advantage.
6Make a list of sectors
- That are the main objectives of its product based
on the types of companies that is displayed next
to its list of benefits and features.
7Determine the annual sales of the company or the
size of the types of companies that buy similar
products.
- Publicly traded companies publish this
information because the investor on their
websites. For private companies, to assess annual
sales figures by averaging the number of sales of
industry research, interviews with suppliers, or
any information that the company is willing to
give.
8Pinpoint their location in the target markets on
the map.
- If you are working on a global scale, to
determine the first three countries of your
target market originates. Consider the ways
climate can impact the buying habits of customers
of their client, so it affects your sales of your
prospects.
9Determine the frequency of purchase of your
potential customers
- Such as seasonally, weekly, monthly or yearly in
very large volumes. In the book The Complete Book
of business plans, Joseph Covello and Brian
Hazelgren recording (p. 102) You will have to
determine whether they are buying now or plan to
buy what they are selling, and most importantly,
you must determine how much they are currently
buying and how much they plan to spend.
10Create profiles for the three major types of
customers at all levels
- Small business, Medium business and Large
corporations. Divide each level of the average
income, the size of the company, purchasing
habits, look to the future and it is important to
meet the growth plans of the company.
11Report to your development team.
- Discuss ways to improve our products to attract
more of these three companies. Michael Mancini,
vice president of data management products on the
Nielsen Claritas, said The use of data for
existing customers to gain profit potential,
prioritize acquisition, retention and
cross-selling initiatives.
12Customize your approach to marketing materials.
- Look all previously printed materials, websites,
business cards, etc., and ask yourself if the
content will appeal to your company profile. - This is not only thing how to determine your B2B
target market for myanmar b2b, but if you
use with these things that you will be well on
your way to success.
13Thanks For Watching