Johnson

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NATIONAL SAFETY MONTH CRASH-FREE JUNE

• Focus on most significant injury issue motor
  vehicle crashes
• 44,000 people died in crashes in 2002 the
  leading cause of injury death in America
• More than 3 million Americans are injured
  annually in crashes
• Motor vehicle crashes cost society 242.7
  billion/year
• 90 of crashes caused, at least in part, by
  driver behavior.

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FOCUS OF CRASH-FREE JUNE

• Provide education about behaviors that cause
  crashes
• Alcohol
• Speeding
• Aggressive Driving
• Distracted Driving
• Drowsy Driving
• Failure to Yield
• Young driver issues
• Promote Defensive Driver training to improve
  driving skills.

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NSC CAMPAIGN ELEMENTS

• News media outreach
• Advertorials, Advertising PSAs
• Member Communications
• Web-based information and resources
• Local, state and national proclamations
• Corporate sponsorships

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SPONSORSHIP OPPORTUNITIES

• 1. DEFENSIVE DRIVER TRAINING
• Sponsor underwrites DDC-4, DDC-8, ALIVE AT 25 or
  other training programs for employees, families,
  customers, communities

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CRASH INVOLVEMENT OFYOUNG OLD DRIVERS
Young Drivers
Elderly Drivers
Source NHTSA estimates
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NSC DEFENSIVE DRIVER TRAINING

• Oldest and most respected driver training
  program easy way to make a positive impact.
• Based on research, using proven techniques.
• Offered in communities coast-to-coast.
• Regularly updated to reflect new trends and
  issues.
• Adopted by employers to protect employees,
  improve productivity, reduce liability costs.
• Accepted in many communities and states for
  traffic violator programs.

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SPONSORSHIP OPPORTUNITIES

• 2. EDUCATION ADVOCACY
• Sponsor and local chapter co-brand publications,
  newsletters, fact sheets, broadcast programs,
  advertising, advertorials

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SAMPLES OF CRASH-FREE JUNEPROMOTIONS
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SPONSOR BENEFITS

• Enhance the sponsors community profile and
  commitment to safety by partnering with an NSC
  chapter.
• Develop a stronger bond with employees, families,
  customers, communities.
• Affiliate the sponsors brand with the halo of
  the National Safety Council and the local chapter.

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SPONSOR RECOGNITION

• 1. Media outreach applauding the sponsors
  commitment to safety advocacy.
• 2. Community events draw earned media.
• 3. Brand recognition on the NSC website and in
  communications with NSC and Chapter members.

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NEW PUBLIC SERVICE ANNOUNCEMENTS FEATURING
CELINE DION
Little Angels Football Principals Office
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