Split Testing Tips To Improve Your Email Campaign

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Split Testing Tips To Improve Your Email Campaign
By Alphasandesh.com
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Inception

• Split testing your email campaign means you can
  test what works best for your customer, brand and
  business. It is the best method to practice new
  ideas you have for your messages. Maybe you have
  considered changing your newsletter's design, or
  possibly you have two effective subject lines for
  your next message.

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Split testing tips

• If you are still confused with how and why of
  email split testing, here are a few significant
  tips for split testing e-mail campaigns
• Test your email subject lines
• Check your email content
• Email call-to-action
• Split test your email design
• Frequency matters a lot
• Landing pages should be effective

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Test your email subject lines

• Testing subject line is the simplest way to
  increase your open, click and conversion rate.
  Test diverse email subject lines for diverse
  customer segments. Brief subject lines are
  usually more effective. Though, what works with
  one section might not work for another.

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Check your email content

• Another variable to split test is your email
  content. It is necessary to discover what matches
  with your audience. In view of the fact that
  audiences get motivated in different ways by
  different kinds of content, recognize what offers
  are likely to enhance engagement and conversion
  from customers.

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Email call-to-action

• Test what kinds of offers are most successful
  with different segments of your prospects. Try to
  shift your call-to-action button further in the
  email message. Find out whether this simple
  change enhances your email click through rate or
  decreases action due to its placement position.

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Split test your email design

• Your email marketing design should be
  mobile-friendly as well as user-friendly. Stick
  with a single-column format and make use of big
  images, larger fonts and buttons rather than
  giving hyperlinks in the text.

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Frequency matters a lot

• It is significant to discover the proper balance
  when it comes to deliver emails. Is your audience
  interested in receiving fewer or more email
  communications from you? To find out which email
  frequency is suitable, try to understand
  customers' interests in order to distribute the
  most appropriate content to every customer at the
  exact time.

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Landing pages should be effective

• The success of email marketing landing pages
  generally relies on the significance and
  relevance of the offer you are providing. To
  verify which version is more successful in terms
  of conversion rate, send people to different
  versions of your landing page and run an
  Alpha/Beta or multivariate test.

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Conclusion

• At last, keep in mind this is email split
  testing make it simple and only test one
  variable at a time. If you want to test more than
  one variable, explore multivariate testing
  instead.

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• Verify email addresses with our free email
  verifier tool.
• For more details have a look at
  www.alphasandesh.com

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