SOUND BITES

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SOUND BITES
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Categories
Print Events Online Research/Reprints Custom
Communications
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Categories
Print
Events

• The American Lawyer
• The American Lawyer Student Edition
• Corporate Counsel
• Focus Europe
• IP Law Business
• Law Firm Inc.
• Law Technology News
• The Minority Law Journal
• The National Law Journal

• The Definitive Management Series
• T3 Trial, Tactics Technology
• General Counsel Conference
• The IP Law Business Briefing
• International Briefings
• LegalTech
• SRI
• Insight

Online
Research Reprints

• ALMExperts
• Daily Newswire
• Law.com
• Online CLE Center
• Verdictsearch

• ALM Research Online
• ALM Reprints
• Custom Research

Custom Communications

• Events
• Newsletters
• Publications
• WebCasts

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Print
The American Lawyer ALMs Flagship
Publication Who reads it? Partners at the
largest law firms in the US and the GCs at the
Fortune 500 Whats in it? Must read editorial
covering the practice and business of the
nations top law firms Circulation and
Frequency Monthly to 17,000 subscribers,
readership 136,000 (52 of circ is Am Law 200 and
Global 100 firms) Special Notes Award Winning,
High Profile, Respected 2005 Jesse H. Neal
National Business Journalism Award Best Single
Issue Special Reports Am Law 100, Am Law 200, A
List, Corporate Scorecard, Global
100 Contacts Editorial Aric Press,
apress_at_alm.com Advertising Gary Mirkin,
gmirkin_at_alm.com
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Print
The American Lawyer Student Edition Who reads
it? Law Students Whats in it? Editorial
relevant to students such as surviving the
final crunch of law school, managing money, and
strategies for future success November issue
includes the Summer Associate Survey Circulation
and Frequency Biannually, free to students June
issue 14,000 distributed, November issue
37,800 distributed Contacts Editorial Emily
Barker, ebarker_at_alm.com Advertising Gary
Mirkin, gmirkin_at_alm.com
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Print
Corporate Counsel The Business Magazine for the
Chief Legal Officer Who reads it? General
Counsel, Corporate Counsel, Business Executives
and Law Firm Attorneys Whats in it? Legal and
business developments that directly affect legal
departments, companies and careers of corporate
legal officers Circulation and
Frequency Monthly, to 43,000 qualified and direct
request 42.2 of readers are General
Counsel/Chief Legal Officers 63.5 of circulation
is direct request Special Notes Nominated for a
Jesse H. Neal Award in 2005 for best single
article Contacts Editorial Robin Sparkman,
rsparkman_at_alm.com Advertising Gary Mirkin,
gmirkin_at_alm.com
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Print
Focus Europe An ALM Supplement Who reads
it? Readers of The American Lawyer and Corporate
Counsel Whats in it? Updates legal and business
professionals throughout the U.S. on developments
that impact law firms and corporations with
strategic business interests on the continent and
in the United Kingdom. Circulation and
Frequency 3 times a year to 60,000 recipients of
The American Lawyer and Corporate
Counsel Contacts Editorial Emily Barker,
ebarker_at_alm.com Advertising Danny Collins,
dcollins_at_amlaw-international.com
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Print
IP Law Business The Monthly Business Magazine
for the Intellectual Property Community Who
reads it? Intellectual Property practitioners
in-house and at law firms Whats in it? Advice
on building, protecting and profiting from IP
portfolios coverage of the active IP litigation
arena and insight into the business of
intellectual property at law firms. Circulation
and Frequency Monthly, to 17,500 subscribers and
qualified recipients 40 law firms, 48 in-house
IP attorneys. 6 Fortune 1000 GCs, 6 Fortune
1000 CEOs Contacts Editorial Emily
Friedlander, efriedlander_at_alm.com Advertising
Gary Mirkin, gmirkin_at_alm.com
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Print
Law Firm Inc. Ideas Innovations for Law Firm
Management Who reads it? Law Firm
Leaders/Management for firms with 40
attorneys Whats in it? Reports and strategies
on the business aspects of running law firms that
enable key executives to improve their bottom
lines Circulation and Frequency 6 times per
year, to 20,000 subscribers and qualified
recipients (moving to direct request) (10 times
per year in 2007) Contacts Editorial Trevor
Delaney, tdelaney_at_alm.com Advertising Gary
Mirkin, gmirkin_at_alm.com
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Print
Law Technology News Products, Systems Services
for Legal Professionals Who reads
it? Decision-makers at law firms, corporate legal
departments and government agencies Whats in
it? Behind-the-scenes news, industry trends and
reviews that help legal organizations be more
productive, competitive, effective and
cost-efficient through the use of technology.
Circulation and Frequency Monthly, to 40,000
direct request recipients The magazine has the
largest circulation of any legal technology
publication. Special Notes Annual Corporate
Profiles (December) separate issue Resource
Guide (Bi-Annual) separate issue May and
November (print and online) Nominated for a
Jesse H. Neal Award in 2005 for best
subject-related series of articles Contacts Edito
rial Monica Bay, mbay_at_alm.com Advertising
Gary Mirkin, gmirkin_at_alm.com
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Print
The Minority Law Journal The Leading News
Magazine for Minorities in the Legal
Industry Who reads it? Law Firms and Corporate
Legal Departments Whats in it? An exchange of
ideas on the application and advancement of
diversity in the legal workplace. Circulation
and Frequency Three times a year to 18,500
qualified recipients Special Notes The Diversity
Scorecard The Annual National Directory of
Minority Attorneys Student Edition
Contacts Editorial Emily Barker,
ebarker_at_alm.com Advertising Gary Mirkin,
gmirkin_at_alm.com
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Print
The National Law Journal The Weekly Newspaper for
the Legal Profession Who reads it? Practicing
attorneys throughout the United States Whats
in it? Timely legal news and analysis plus recent
court decisions, jury verdicts, expert
practitioner columns, and features on emerging
trends. Circulation and Frequency Weekly, to
20,000 subscribers 20 of readership is in-house
counsel Special Notes Many awards NLJ 250 Who
Represents Corporate America Contacts Editorial
Rex Bossert, rbossert_at_alm.com Advertising
Brian Corrigan, bcorrigan_at_alm.com

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Events

• The Definitive Management Series
• Presented by The American Lawyer and Law Firm
  Inc.
• What is it?
• 10 Programs scheduled in 2006 will focus on the
  essential concerns of specific executive levels
  running todays firms.
• 2006 Programs
• Chief Recruitment Development Officers
• Chief Information Technology Officers
• Chief Financial Officers
• Law Firm Liability
• Practice Group Leaders
• Managing Partners
• Law Firm Partner Compensation
• Chief Marketing Officers
• Paralegal Managers Institute
• Lateral Partner Recruiting Forum

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Events
T3 Trial, Tactics and Technology What is it? T3
will examine pre-trial and trial technologies
that senior in-house counsel and top-flight trial
attorneys are using to control costs, while
ensuring excellent work product and the best
attainable outcomes. When and where? December,
New York City Who will attend General Counsel,
senior in-house litigation counsel, law
department technology experts, trial attorneys,
litigation support managers, forensic experts,
damages experts, jury consultants, records
management specialists Estimated attendance
120 - 150 Sponsorships Available Contact
Henry Dicker, hdicker_at_alm
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Events

• General Counsel Conference
• What is it?
• A two-day conference focused on areas of law and
  business that are important to general counsel,
  featuring an esteemed faculty of in-house
  counsel, partners from prominent law firms and
  legal technology experts.
• When and where?
• June 12 13, 2006 The St. Regis Hotel, New
  York City
• November 28 29, 2006 Los Angeles
• Who will attend
• General counsels from all over the country
• Estimated attendance 100 - 150
• Sponsorships Available
• Contact
• Kimberly K. Fine, kfine_at_alm.com

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Events

• The IP Law Business Briefings
• Enterprise Management Integrating IP and
  Business
• What is it?
• A one-day educational event featuring seminars,
  exhibits and networking opportunities with the
  top practitioners in IP law today.
• When and where?
• May, 2006 San Jose
• December, 2006 Washington, DC
• Who will attend
• In-house counsel and IP attorneys
• Estimated attendance 100-150
• Sponsorships Available
• Contact
• Kimberly K. Fine, kfine_at_alm.com

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Events

• International Briefings
• Effective Business Strategies for Investment
• What is it?
• A complimentary series of briefings, featuring
  members of prestigious international law firms
  speaking on various issues affecting business
  investments in foreign countries.
• When and where?
• International M A Forum, June, 2006 in New
  York City and San Francisco
• Focus Europe December, New York City
• US/Canadian Cross-Border M A Forum, April,
  New York City
• Estimated attendance at each event 75-100
• Who will attend
• Corporate Counsel and Senior Business Executives
• Sponsorships Available

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Events

• LegalTech
• The Premier Conference and Trade Show for
• Technology in the Legal Community
• What is it?
• Two-three days of educational sessions and a
  trade show floor that draws vendors and attendees
  from all over the world.
• When and where?
• LegalTech West Coast
• June 5 6, 2006 The Westin Bonaventure, Los
  Angeles
• LegalTech New York
• January 29 31, 2006 The Hilton New York,
  NY
• Who will attend
• Managing partners, General Counsels, CEOs, COOs,
  CIOs, CTOs, IT Directors, MIS Managers, Legal
  Administrators, Legal Support, Legal Press,
  Consultants
• Estimated attendance including Exhibits only
  8500 in NYC, 3500 in LA
• Sponsorships and Booth Space Available

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Events
Examples of Sponsorship Opportunities LUNCHEON
Speaker on topic to be mutually agreed upon with
ALM Input into corporate keynote luncheon
speakers Sponsors logo on advertisements in
ALM publications and on the program
brochure RECEPTION Speaker on topic to be
mutually agreed upon with ALM Opportunity to
welcome delegates to the reception Sponsors
logo on advertisements in ALM publications and on
the program brochure CORPORATE Sponsorship
Speaker on topic to be mutually agreed upon with
ALM Sponsors logo in the program
brochure Also Available Delegate Conference
Bags, Badge Lanyards, Notepads Pens All of the
above also include A tabletop exhibit space at
the conference Complimentary passes to the
entire event A one-time use of the attendee
mailing list AFTER the event For details and
pricing contact Kimberly K. Fine,
kfine_at_alm.com Henry Dicker, hdicker_at_alm.com
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Online
ALMExperts.com http//www.almexperts.com What is
it? ALMExperts is an online and offline
comprehensive resource for locating qualified
experts, consultants, court reporters, ADR
professionals, investigators and process servers.
Attorneys can search by area of expertise, name
of expert or keyword. This allows the attorney
to access the expert witness or consultants
contact information, a description of their areas
of expertise and a complete resume.
  Currently, there are 8 regional and 2
nationwide printed ALMExpert Directories. The
website is almexperts.com. There is a variety of
offline and online listing opportunities
available for clients including gold, silver, and
bronze membership levels, display print
opportunities, online home page sponsorships and
online text links by category. Contact Rachel
Barash rbarash_at_alm.com 212 313 9139 Online Media
kit http//www.almexperts.com/ExpertWitness/i
ncludes/onlinemediakit.pdf
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Online
Daily Legal Newswire http//www.law.com/newswire/
What is it? An online newsletter delivered
daily to subscribers worldwide that provides
breaking legal news, case reporting and in-depth
legal features. Circulation 50,000 emails sent
daily There is no charge for the
subscription. Advertising Banner, advertorial
ads available. HTML version has additional
250X250 advertorial positions. Contact Michael
Medwig, mmedwig_at_alm.com
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Online
Law.com First in legal news and
information http//www.law.com What is it? The
leading Web destination for the legal community,
combining original content with editorial from
ALM publications Whats in it? Daily news and
resources for attorneys in law firms, solos,
in-house counsel and IT professionals, plus links
to ALMs national publications, newspapers and
directories Monthly page views?Over 5 million
page views per month. Advertising Integrated
opportunities are available including emails and
online newsletters, Webcasts, RSS feeds, legal
blogs, standardized online ad units and online
directories. Contact Michael Medwig,
mmedwig_at_alm.com
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Online
Law.com CLE Center What is it? A leading
provider of online continuing legal education
programs that can be completed for MCLE credit in
more than 25 states available 24 hours a day, 7
days a week. Whats in it? Exclusive
high-quality online CLE programs, plus
partnership content with select groups marketing
Association of the Bar of the City of New York,
Illinois State Bar Association and the Los
Angeles County Bar Association.
Sponsorships Firms and companies can establish
themselves as experts in their field by becoming
exclusive sponsor of targeted Law.com CLE Center
classes. Sponsorships are posted online for three
months and are an effective method of gaining
exposures to a qualified potential client.
Options include Practice Area sponsorship, Custom
Audio/Video programs and Run of Site advertising,
online CLE class Contact Michael Medwig,
mmedwig_at_alm.com
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Online
VerdictSearch Your Best Source for Verdict
Settlement News and Research What is it? The
preeminent national provider of high-quality
legal research of verdict, settlement and
arbitration information. Whats in it? Online
verdict and settlement information nationwide,
with particular focus on California, Texas, New
York, New Jersey, Pennsylvania, Illinois and
Florida. Cost Paid subscription for 24 hour
period or annually Marketing Opportunities By
reporting cases gain free publicity, and can
further spread the word by ordering report
reprints Print Publications Regional and
specialty reporters, newsletters, citators,
books, indexes and more Contact Kevin Harris,
kharris_at_alm.com
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Reprints
ALM Reprints Creative marketing programs that
leverage great press What is it? A dynamic
array of products and services that reproduce and
attractively showcase a firm or authors
inclusion in any ALM publication Pricing Based
on product type, layout and production
specifications and desired market
penetration. Contact Syndia Torres, 212-545-6111
or reprints_at_alm.com
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Research
ALM Research The first name in legal business
intelligence What is it? The leading provider
of online information for and about the legal
market that enables users to access and download
competitive intelligence and business information
from anywhere in the world. ALMs current and
past surveys and rankings including the Am Law
100 200, NLJ 250, Global 100, Who Counsels Who,
Corporate Representation, and more. Who Uses
it? Law Firms to access, track trends and
benchmark themselves, their peers and
competitors. Additional users are legal vendors,
consultants, law schools, financial institutions,
real estate firms. Base subscription access to
current year data and 1-year law firm reports
starts at 2,500 for 1 user for 1 year. Effective
January 2006, Base subscriptions will start at
3,500 for 1 user for 1 year Premium
subscription access to all data for all years
(some going back to 1978) and access to 1, 3, and
5-year reports starts at 7,500 for 1 user for 1
year Transactional users can purchase single
products which vary in price. As of January 2006,
Premium subscriptions will start at 8,500 for 1
user for 1 year Custom ALM Research can also
help firms develop and implement the best
strategies for searching our database to produce
custom reports, and assist with primary research
needs, including developing questionnaires,
conducting web surveys, performing data analysis,
and managing projects. Contact Charles Lowry,
clowry_at_alm.com
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Custom Communications
Custom Events Who? For companies and law firms
who wish to gain a competitive edge with
one-on-one contact with current and potential
clients What? A unique event showcasing a
company or firms speakers and expertise. Why? To
take advantage of ALMs marketing power and
reach into the legal and business executive
market and to co-brand an event with ALM or one
of its publications. How? Clients choose the ALM
publication that most closely matches their
target clientele. ALM takes care of the
promotions, logistics and program management
details. Details include assisting with the
content and speakers designing, printing and
mailing brochures developing and placing
advertisements in ALM publications, marketing the
program on our Web sites providing online
registration and offering attendees CLE credit
if applicable. Pricing varies based on type of
event and promotion. Contacts Henry Dicker,
hdicker_at_alm.com
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Custom Communications
Custom Newsletters Who? For companies and law
firms who wish to expand client relationships,
develop new business, build credibility, market
and cross-sell and announce successful client
outcomes What? A print and/or e-mail newsletter
either written and produced by ALM with the
clients byline or produced by ALM using the
clients work product Why? To take advantage of
ALMs experienced journalists, extensive
publishing experience and volume print/production
discounts How? ALM will design, layout, print
and mail/e-mail the newsletter with any desired
frequency Contacts Jill Windwer, jwindwer_at_alm.com
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Custom Communications
Custom Publications Who? For companies and law
firms who wish to expand client relationships,
develop new business, enhance their companys or
firms name, provide valuable information to
clients and/or showcase areas of
expertise. What? Custom publications can range
from one-time to weekly and can take the form of
magazines, newspapers, books or white
papers. Why? To leverage ALMs brands and access
to the legal and business executive market.
How? ALM can create, produce and distribute
products perfectly suited to a clients audience
and needs. Details include polybagging custom
publications with ALM publications, crafting
distribution lists from ALMs database and
integrating custom print products with events,
surveys, ad campaigns or other marketing
programs. Contacts Jill Windwer, jwindwer_at_alm.com
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Custom Communications
Webcasts Who? For companies and law firms who
wish to capture new audiences through innovative,
off-the-page promotions that target high-value
readers. What? Webcast sponsorships may
include A 15 20 second PBS type of
introductory sponsorship message at the start of
a Webcast, a sponsorship appearing in the
surrounding Webcast environment, sponsorship of
the promotional email announcing an upcoming
Webcast and the purchase of leads from users
registering for the Webcast. Why? Advertisers
benefit from Law.coms ability to draw targeted
high-value audiences. How? Advertisers have two
options They may sponsor an editorially driven
Webcast, which is produced by Law.com and treated
as editorial, or a vendor-sponsored version,
which Law.com will produce and market as
sponsored material. Contact Michael Medwig,
mmedwig_at_alm.com