Why Is Double Opt-In Better Option Than Single Opt-In?

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Why Is Double Opt-In Better Option Than Single
Opt-In?

• ByAlphasandesh.com

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Inception

• Email marketing is an extremely effective method
  of marketing as compared to all other modes.
  Either you have a big budget or a small one, an
  effective email marketing campaign will almost
  make a persuasive case for itself. It is also a
  very successful way to manage normal
  correspondence with your clients and attract
  prospects to purchase your products or services,
  no issue where they are.

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What is single opt-in

• It is a method where email subscribers provide
  you with permission to obtain email from a
  particular entity by making a single step such as
  filling out a subscription form on a website or a
  subscription sheet at a trade fair openly giving
  permission to get your email.

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What is double opt-in

• It is a procedure where users grant permission to
  obtain email from a particular entity by carrying
  out two steps A primary subscription step
  followed by a verification step. For instance,
  this could be done by filling out a subscription
  form on a website or a subscription sheet at a
  trade fair, and then validating that subscription
  through email.

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Why is double opt-in better option

• The double opt-in verifies that the person who
  gave their e-mail address really wants to opt-in
  to your list. If this additional confirmation is
  not present then any individual could enter any
  e-mail address to sign-up any other individual.
• From the email list owners point of view it is
  essential that only people who actually want to
  be on your list get opted in. If you use a single
  email-opt in method you would wind up with a very
  low quality email list.

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Benefits of double opt-in

• With no double email opt-in, you are on risk of
  having bad e-mail ids on your list. Nasty
  competitors may inundate your single email opt-in
  form with bad addresses merely to spoil your
  sender reputation.  In fact, a double opt-in
  email sign-up process defends your list, your
  business, and your customers.

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Benefits of double opt-in

• A double opt-in email sign-up method also
  provides you with the ability to interact with
  your customers instantly in the verification
  email.

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Benefits of double opt-in

• You can inform them more about your
  product/service and request them to add your
  email to their individual white list, or even
  give them a special offer. This permits you to
  put a message in front of them as they are still
  thinking about you after getting signed up.

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Conclusion

• In the conclusion, marketing is all about a good
  return-on-investment (ROI), and that is just what
  you acquire with a double opt-in email method.

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