How to improve opt-ins to email lists

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How to improve opt-ins to email lists ?
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Index

• What is an Opt-in?
• Types of Opt-ins
• Advantages of Opt-ins

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(I) What is an Opt-in ?

• Permission given by a customer to receive
  information over electronic mail.
• Used by most direct marketing  firms
• Once the subscriber has opted in, to your email
  list , you can send him your informational
  mailers

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(II) Types of Opt-ins

• Single-Opt in  
• Double Opt-in
• Opt-Out

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(a) Single-Opt in

• Subscriber signs up to you email list.
• youd send them a thank you confirmation email
  that contains a link to unsubscribe from your
  list if required  

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(b) Double Opt-in

• Someone signs up for your email list.
• You send a confirmation email with a link that
  they must click before theyre added to your
  list. If they dont click the link, they dont
  get added to the list.

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(c) Opt-Out

• Subscriber has the option to be enrolled in the
  list, or they are they can even request to be
  taken out.

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(III) Advantages of Opt-ins

• Get your subscribers used to opening
• mail from you! 
•  
• Subscribers will mark your message this is not
  spam,
• Better list Quality
• Higher Engagement
• Better Inbox placement

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Need More Information ?

• Please contact
• Web Address www.tslimpact.com
• Email tslimpactsupport_at_tslmarketing.in